Apple's spring meeting was held in the early morning of the 9th, as in the past, the March conference is not the home of the iPhone, it is indeed the world of color matching, and any color you have fantasized about can appear on your mobile phone in the spring.
At this conference, Apple released a total of 1 new iPhone, new iPhone color matching, 1 iPad, 1 Mac, 1 chip and 1 display, a total of 6 new products.
The most eye-catching is the "scorched green" iPhone 13, the iPhone 13 full series of 4 models have ushered in a new color matching, of which the iPhone 13 Pro & 13 Pro Max color matching was named Cangling Green, 13 Pro series is named Yuanfeng Blue.
The best choice for iOS entry, the iPhone SE series, was rated as an old bottle for a new wine, and the appearance was the same as the previous generation SE, and the 4.7-inch screen plus Touch ID fingerprint recognition may be friendly to nostalgia for the small screen era. Its front and rear glass uses super-porcelain crystal glass (which is the same as the iPhone 13), which further improves the durability of the previous generation, and the weight of the whole machine is 144g, which is 4g lighter than the previous generation. The A15 bionic chip equipped with the new iPhone SE has 6 CPU cores, 4 GPU cores and 16 neural engine cores, although it is a beginner but full of sincerity, the addition of 5G functions is the largest upgrade of the iPhone SE compared to the previous generation, so that the entire series of iPhones have completed the configuration of the 5G network.
The new iPhone SE has a new 256GB version, and the prices of each version are:
64GB 3499 yuan
128GB 3899 yuan
256GB 4699 yuan
The new generation of iPad Air offers 5 new color palettes: Space Gray, Starlight, Pink, Purple, and Blue.
The new iPad Air still uses the same 10.9-inch Liquid Retina display as the previous generation, equipped with M1 chip, 12 million pixel ultra-wide-angle camera, rear lens, the same continuation of the 12 million pixel wide-angle camera, 5G function, USB-C wired transmission speed has also increased to 10Gbps (2 times that of the previous generation).
At the press conference, the M1 Ultra, the most powerful chip known as the M1 architecture, was released
The last chip in the M1 family, positioned as a desktop-class performance processor, higher than the M1 Max.
M1 Ultra=M1 Max+M1 Max, M1 Ultra uses an UltraFusion technology that combines two M1 Max packages (simply put), with a 20-core CPU, 64-core GPU, 20-core neural engine, and 8 times the GPU performance of the M1. The M1 Ultra features a unified 128GB of memory, a 64-core graphics processor, and a media processing engine that delivers twice the performance of the M1 Max.
Apple officially claims that compared to the latest processor of the PC platform, i9-12900K, the energy efficiency ratio is 90% higher, and only one-third of the energy consumption can achieve the same performance.
As for this square aluminum box, it was Apple's first Mac Studio displayless desktop computer with USB-C ports and a front SD card slot. Interface: front card reader, USB-C (Thunderbolt 4)*2 interface, rear 4*USB-C (Thunderbolt 4) + USBA*2+HDMI*1+10Gbpe. Supports up to: 48GB video memory, 128GB RAM, 8TB of storage.
Mac Studio is a performance monster, with two versions, M1 Max and M1 Ultra, whichever version is much faster than the Mac Pro.
At the press conference, the Studio Display, known as the desktop giant, was also released, which was equipped with A13 bionic chips, with a full-screen design with a narrow bezel and an aluminum metal shell, and the bracket could be adjusted up and down, turning up to 30 degrees. 27 inches of 5K resolution, 218 PPI, 600 nits of brightness, and true color display. And it covers the nano-glass front panel, which greatly reduces glare. The display has a 12MP front camera with a high-fidelity microphone and six-unit speaker combo, speakers that support spatial audio and Dolby Atmos, three USB-Cs, and a thunderbolt interface that delivers 96W of charging power.
Apple TV+ was the first to be introduced by Cook at the press conference, and it is said that a series of new dramas will be launched soon, including "Swan Elegy" starring "Green Book" actor Mahershala Ali, the epic drama film "Macbeth's Tragedy" starring Denzel Washington, and a new sports show Friday Night Baseball, which seems to have spent a lot of money on its own content platform.