In the early morning of March 9, Beijing time, Apple's 2022 spring conference was held as scheduled. Compared with last year's iPhone 13 launch, more than 300,000 viewers watched 5 minutes earlier.
At this conference, Apple lived up to expectations and launched a series of new products. For more ordinary consumers, mobile phones and tablets are the most concerned.
As expected, the conference brought two phones, one is the third-generation iPhone SE that supports 5G, and the other is the new color version of the iPhone 13. In terms of tablets, the new iPad Air was brought.
A number of new products are online
Green version of the iPhone 13
Apple introduced a new color scheme for the iPhone 13 series. iPhone 13 mini, iPhone 13 is the green version, iPhone 13 Pro, iPhone 13 Pro Max is Cangling green.
The prices are exactly the same as other colors, starting from 5199 yuan, 5999 yuan, 7999 yuan and 8999 yuan respectively.
Pre-sale at 21:00 on March 11 and on Sale on March 18, limited to two units per person.
The third-generation iPhone SE
At the press conference, as Apple's "weapon" to attract Android users, the third-generation iPhone SE attracted the most attention.
As the successor to the 2020 model, the iPhone SE comes with 5G and the latest iPhone processor, the A15. From the outside, like the previous iPhone SE, there is a 4.7-inch rectangular display, as well as a TouchID fingerprint sensor that can apply 5G signals. The image design for the new iPhone SE was made. It also comes with a 12MP rear camera.
The iPhone SE 3 new case color choices include midnight color, starlight and red. Specifically, the third generation of iPhone SE 64GB version 3499 yuan, 128GB version 3899 yuan, 256GB version 4699 yuan, will be accepted for booking at 9 pm on March 11, and officially released on March 18.
It is widely expected that it will be the most affordable 5G iPhone in Apple's history, and it will also be the first updated iPhone SE version since the spring of 2020.
But it's worth noting that that's more expensive than Apple's $399 model in 2020, after Wall Street Journal quoted analysts as expecting the new iPhone SE to sell for about $400.
The iPhone SE has always been positioned small and beautiful. Apple CEO Tim Cook said the device is ideal for people who prefer small phones.
In addition, the new iPhone SE also supports wireless charging, as well as 20W wired fast charging.
New iPad Air
Apple announced a new version of the mid-range iPad, the iPad Air. The new iPad Air features Apple's M1 processor, which is also the chip used in the higher-priced iPad Pro and MacBook Air models. In addition, its USB-C socket transmits signal speeds twice as fast as the older model, making it the most powerful and versatile iPad Air available today.
The new version of the iPad Air's front camera is upgraded to a 12-megapixel wide-angle lens, enabling the "Center Stage" feature, which means that the subject can be followed during a video conference.
The iPad Air is currently priced at $599 with options for storage and 5G cellular communications. This is the same as its previous retail price, which is expected to go on sale on March 18.
In terms of the price of the National Bank, the 64GB/Wi-Fi version is 4399 yuan, the 64GB/5G version is 5499 yuan, the 256GB/Wi-Fi version is 5499 yuan, and the 256GB/5G version is 6599 yuan. Pre-sale at 21:00 on March 11 and on sale on March 18, limited to two Wi-Fi versions and two 5G versions per person.
Mac Studio
Apple unveiled the Mac desktop chip, called the M1 Ultra, at the launch, with a 32-core neural engine for artificial intelligence (AI), a CPU of up to 20 cores, a 64-core GPU, and 128GB of RAM/memory support.
Apple introduced its first new Mac model in years through Mac Studio, a desktop computer without a display. The exterior is a cube aluminum box with a USB-C interface and SD card slot on the front. The Mac Studio is taller than the existing Mac Mini, and this extra height is used for fans to keep the computer's temperature from being too high.
Mac Studio uses a high-performance M1 Ultra processor, and at the press conference, Apple said it was more powerful than the existing M1 chip — the M1 Ultra is basically twice as large as the previous chip, using UltraFusion's connectivity technology. In addition, it has more transistors than any other PC chip and includes a 64-core graphics processor.
Mac Studio is the most expensive product at this conference, the default configuration is two, M1 Max (24-core GPU) / 32GB memory / 512GB hard disk version is 14999 yuan, M1 Ultra (48-core GPU) / 64GB memory / 1TB hard disk version is 29999 yuan.
In addition, there are optional items, top with a 20-core CPU, 64-core graphics processor, 32-core neural network engine, 128GB of unified memory, 8TB SSD, priced at 5999 yuan. If you upgrade to the top M1 Ultra (64-core GPU) / 128GB / 8TB, the price is 59999 yuan.
Studio Display
In addition, Apple also announced a studio Display's standalone display with a resolution of 5K, equipped with An Apple chip, speakers and a built-in camera.
This new external display, Apple Studio Display, features a 27-inch screen, 14.7 megapixels, an A13 chip and a 12-megapixel camera, three USB-C slots, and a Thunderbolt (Intel product Thunderbolt) interface.
Apple's stock price has not risen
As of the day's U.S. stock close, Apple shares were down 1.17%.
Despite the sluggish consumer electronics market since the second half of last year, Apple's sales are still dominant. Statistics show that Apple led the global smartphone market with an annual revenue of $196 billion in 2021, accounting for 44% of the total global smartphone revenue that year. Apple's smartphone shipments reached 81.5 million units in the fourth quarter of 2021, accounting for 22% of the market, surpassing Samsung to become the world's largest smartphone supplier.
China Galaxy expects that iPhone shipments are expected to reach 245 million units in 2022, and continues to be optimistic about the performance of the core targets of Apple's industrial chain. At the same time, VR/AR, folding machine as an important innovation increment of consumer electronics, the future industry growth rate is relatively fast, it is recommended to pay attention to the industrial chain has a first release bureau of the company, such as Goertek shares, Changying Precision and so on.
Guosen Securities pointed out that Apple's global market share is still in an upward channel, the user base disk of the IOS system continues to expand, and it is recommended to pay attention to Goertek, Lixun Precision, Pengding Holdings, Wingtech Technology and so on under the catalyst of new product release.
Shenzhen Business Daily Comprehensive
Edited by Li Li
Editor-in-charge Ma Qiang
Executive Producer Chen Shu
Proofreader Tan Lugang
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