In the early morning of March 9, Apple held a spring new product launch conference, releasing two green color versions including the iPhone 13 series, the third generation of the iPhone SE, the fifth generation of the iPad Air, the M1 Ultra chip, the Mac Studio workstation and the Studio Display display.
Previously, I wrote in "The New iPhone SE Is Coming Soon?" Exposed that apple in early March or will hold a new product conference in the article, has been the first to sort out and prejudge the revelations of some products, and now look back is really a lot of emotion.
At present, the revelations before the Apple conference still seem to have a certain degree of reference value, such as the time of this conference, there were revelations in advance on March 8, but the author's "inertial thinking" went wrong;
For the released products: the third generation of the iPhone SE, the fifth generation of the iPad Air, as well as the "M2 chip" and "new Mac Mini" have one-to-one corresponding products.
In fact, as far as the previous revelations and actual product releases are concerned, Apple's current focus on hardware devices is the Mac, which is also an area with a relatively high degree of confidentiality and inaccurate revelations, and the past hardware focus - iPhone and iPad seems to be gradually becoming stable.
Dreaming back to the new color scheme of the iPhone two years ago
"Technology is based on shell replacement", it seems to be continued.
The iPhone 13 series adds two greens, the Pro and Pro Max are Green, and the 13 and 13 Mini are green.
One thing to say is that it feels like the return of the green color matching elements on the previous iPhone 11 Pro Max, while the addition of green to the 13 and 13 Mini is the colorful color matching idea of the iPhone 5c, iPhone XR and iPhone 11.
After all, one more color matching may attract more users and more profits.
In short, make money.
The third generation of the iPhone SE that does not change the soup
The same is true of the third generation of the widely complained iPhone SE, full of the word "make money".
It can be said that "the higher the expectation, the greater the disappointment", after the release of the third generation of the iPhone SE, the situation after the release of the second generation of the iPhone SE can be described as very different.
There is no expected ultra-small size full-screen mold, nor the iPhone 8 Plus same mold.
Yes, it still continues the mold of the previous generation, and the upgrade strategy is still the same - core replacement.
Unexpectedly, the iPhone 8 mold released in 2017 was actually strong until now, and it is no wonder that netizens feel that the inventory is not yet cleared.
But calm down, even so, the third generation of the iPhone SE still has a certain degree of competitiveness. As the second best product model in the iPhone family, the new generation of SE still seems to carry the mission goal of the previous generation of SE to snipe the low-end android and retain the old iPhone users.
The author estimates that the next generation of SE may change the mold.
Back to the point, as for the effect of the new SE this time "changing the medicine without changing the soup", it still depends on the follow-up market response. After all, it is useless to drink, or it depends on how well it actually sells.
3499 5G flagship core iPhone, is it still attractive enough?
The iPad Air also uses the M1
To be honest, it was a little unexpected, I originally thought that I would use the conventional upgrade of the A series processor, but I did not want to use the same M1 chip as the big brother iPad Pro.
Not only that, at the press conference, Apple also mentioned the video editing, 3D design and game capabilities of the fifth generation of the iPad Air.
To say that 3D design and games can be understood, after all, iPad pen productivity or audio and video entertainment are conventional use scenarios, but these multiple 4K video clips...
It can only be said that as an "intermediate product" of mobile phones and computers, Apple's strategy on the iPad is still - a big basket, everything is loaded into it.
However, it is indeed a good thing for consumers, and the more it is improved, the more space it can be used.
As for how the follow-up iPad is positioned and developed for a long time, it still depends on WWDC.
Large cup + large cup = super cup, M1 Max + M1 Max = M1 Ultra
The M2 chip still seems to have to wait.
As one of the highlights of last night's press conference, I never expected that Apple's M1 series chips could still have a super cup.
Apple used a technology called UltraFusion packaging architecture to interconnect two M1 Max dies, giving birth to the M1 Ultra chip.
Popular understanding, that is, Apple put two M1 Max together to form the M1 Ultra, with stronger performance and low power consumption.
In this way, the core of the much-called "M1 chip workstation" will not come.
Small workstations of the M-series
When you have a chip, you have a device. So Mac Studio came.
The new Mac Mini doesn't have, but you look at Mac Studio, is it like a great Mac Mini all-round upgrade?
The high has M1 Ultra and the low has M1 Max.
Neither delay the Mac Pro positioning (Apple even said that it will be upgraded), nor affect the Mac Mini, iMac positioning, is a desktop device in the middle of the range, called "small workstation" seems more appropriate.
The interface is very complete, the price, for the use of Mac workflow professionals should be cost-effective.
It also comes with a Studio Display display with an A13 chip and a new black color scheme for the mouse and keyboard trackpad, a "magic three-piece set".
summary
Overall, this spring conference is still a lot of volume. Although the iPhone is not enough to see, but the super cup of M1 Ultra and Mac Studio are unveiled at this conference, as far as Apple is concerned, it is still a "good start", which also makes the author more looking forward to the follow-up conferences.
Judging from the products released at this conference, Apple may have made greater and more rapid moves in strategic transformation this year, such as:
New Mac Pro workstation, more ecological and software optimization support;
More scene optimization for iPad OS
New forehead iPhone;
and possibly XR equipment or automotive-related products.
See.