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The price of 3499 yuan, the sales strategy of the iPhoneSE3, is not to give the Android mid-range machine a way to live

iPhoneSE3 in the spring conference has appeared, from the information seen at the conference, it will continue the design of the previous generation, and will not be equipped with a full screen, and the price is heard to be 3499 yuan. So under this price, why do so many people think that the iPhone SE3 is not giving other mid-range machines a way to live? Can non-full-screen mobile phones be so popular? We can look at a data, iPhoneSE2 after the proposal, the sales volume on the major e-commerce platforms reached an extremely terrifying number. At that time, the Xiaomi Mi 10 and Huawei P40 pro only sold 140,000-150,000 units a month, while the iPhone SE2 was surpassed in half a month, reaching 180,000 units.

The price of 3499 yuan, the sales strategy of the iPhoneSE3, is not to give the Android mid-range machine a way to live

From this point, it can be seen that the iPhone SE series of mobile phones do have a good strength, and there is a possibility of seizing market share. The iPhoneSE3 generation is likely to complete the replication, the first processor it carries is the A15 bionic processor, it is estimated that it will not be the full-blood version of the A15, but the same as the standard iPhone13, it is an ordinary version of the A15 chip. However, in terms of performance, the performance of the iPhoneSE3 is definitely not a problem at all, especially its power consumption, which can make the iPhoneSE3 have a good endurance when the volume is small enough.

The price of 3499 yuan, the sales strategy of the iPhoneSE3, is not to give the Android mid-range machine a way to live

To know that now many consumers are looking at the ultimate functional cost performance, that is, they are interested in a certain function, they want to use the cheapest price, buy it, A15 is the goal of many consumers. The chip is A15, and the performance of other configurations is passable, and it can run smoothly, which is enough. The goal is to get a cheapest A15 mobile phone, iPhoneSE3 is obviously the best choice, buy this phone, use 3-5 years is absolutely no problem, absolutely able to survive to the emergence of the next generation of iPhone SE products.

The price of 3499 yuan, the sales strategy of the iPhoneSE3, is not to give the Android mid-range machine a way to live

Secondly, the design of the non-full screen is not necessarily good, after all, the conference still needs to wait for a while, and we can understand the answer after the final product comes out. Apple as a big guy in the field of smart phones, it is impossible to let themselves launch this iPhone SE3 has no features at all, and now the competition volume of the mid-range machine is not good, such as Redmi and Nubia and other manufacturers, the performance configuration of the mid-range machine launched is simply not too good.

The price of 3499 yuan, the sales strategy of the iPhoneSE3, is not to give the Android mid-range machine a way to live

Of course, Apple also has a huge advantage, that is, to maintain value and have a long life. Most Android flagships have a lifespan of 2 years, and after 2 years some stuttering will begin to appear. But Apple has shown great ability in terms of system and chip and battery protection, and the life expectancy is really much longer than that of Android phones. If the price of the iPhone SE3 is fixed at 3299 yuan, with A15, it is still a big threat to Android mobile phone manufacturers. If it were me, I wouldn't necessarily choose the iPhone SE3, the non-full screen wouldn't feel very comfortable to use, and the size was really too small for me. In short, if it were a model that was useless except for the chip system, I would certainly not choose it.

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