Apple is about to hold a spring conference, it is generally believed that Apple's spring conference will launch a purple version of the iPhone 13, and this new color scheme alone has aroused the high attention of consumers around the world, so it is no wonder that today's Apple has become more and more reluctant to innovate, because it is too easy to make money.
Apple is about to hold a spring conference, in which the new product information has been basically spoiled, it is generally believed that the most important product is the iPhone SE3, which must be Apple's cheapest 5G version of the iPhone, the industry even speculated that the price of this iPhone is expected to be as low as 3,000 yuan or less.
What is uncertain about the iPhone SE3 is that this is a phone similar to the iPhone SE2 screen, or a mobile phone upgraded to a 6.1-inch screen, if the iPhone SE3 screen is still a small-screen phone similar to the iPhoneSE2, then the impact on the Android phone will not be too large; if the screen is increased to 6.1 inches, then it will be a major blow to android phones.
In addition to the iPhone SE3 to seize more markets, the industry from the Apple conference of the promotional film speculation, this conference is likely to also release a purple version of the iPhone 13, today's Apple play color matching has been playing very slippery, every year the spring conference launched a new color of the iPhone, in order to continue the iPhone sales of the heat, increase sales.
Apple is indeed lackluster in innovation today, but it has no worries, after all, since the iPhone 11, its sales have continued to climb.
The iPhone 13 released by Apple in 2021 is said to be the least innovative iPhone, because one of its most core innovations - the performance of the A15 processor has improved by only 7%, becoming the least upgraded A-series processor in history.
However, the result was disappointing to the industry, Apple lowered the pricing of the iPhone 13 and increased the memory and storage capacity, the result is that the iPhone 13 has been selling well since its listing, and finally won the first place in the global mobile phone market, and the Chinese mobile phone market has also won the first place in the quarter after 6 years, and the sales of the iPhone in 2021 also reached 237 million units, surpassing the sales volume of 231.5 million units in 2015, setting a new record for sales.
In this case, it is not difficult to understand that Apple is reluctant to innovate, after all, innovation to invest huge amounts of money, consume profits, and the probability of innovation failure is high, in the case of iPhone as long as the price can be sold, Apple is of course unwilling to invest more money in technology research and development, but only need to play the color, but also can stimulate a wave of buying boom, make money easily.
Today's Apple will also make money from the iPhone these hardware products to Internet services, its service business revenue has accounted for more than 20%, it is hoping that the service business to provide more income and profits, the key to promoting the development of the service business is to iPhone these hardware product circles to more users, which is also the reason why it is willing to reduce the price of the iPhone, obviously it has reached the purpose of more users by reducing the price of the iPhone.
Although Apple's current CEO Cook has been criticized for innovation failure, but under Cook's leadership, Apple's performance has long exceeded the apple with strong innovation under the leadership of Jobs, Apple's market value has reached an unprecedented $3 trillion, from the perspective of business results, Cook's management of Apple is undoubtedly more in line with the requirements of investors, the pursuit of better performance is also the ultimate goal of the enterprise.