The full text is 2209 words long and takes about 6 minutes to read
At two o'clock in the morning of Beijing time on the 9th, Apple held a spring new product launch conference.
Under the situation of the Russian-Ukrainian conflict, the news that Apple announced the suspension of sales and restrictions on functions in Russia was once pushed to the forefront, and the conference once again caused many fruit fans and technology fans to discuss.
Some people lamented the new color matching, the strongest chip "true fragrance", and many netizens shouted "just this?" "'Staying up late for nothing'...
Green version of the iPhone 13
At the new product launch last spring, Apple brought a new purple color scheme to the iPhone 12 series. As soon as the version was launched, it was on Weibo hot search, became a new hit, and contributed huge sales to Apple. Perhaps it was last year's success that gave Apple a taste of sweetness, and this year it added a new color scheme to the iPhone 13 series.
Among them, the iPhone 13 Pro/Pro Max two models have added a green version, while the iPhone 13/13 mini has added a green version. In contrast, the green color of Cangling is lighter, and the green saturation of the ordinary version is higher.
The configuration and price of the green model are exactly the same as other colors, starting from 5199 yuan, 5999 yuan, 7999 yuan and 8999 yuan respectively. The new color scheme will be available for pre-order this Friday and will go on sale on March 18.
The iPhone 13 Pro and iPhone 13 Pro Max now come in five colors: Far Peak Blue, Graphite, Gold, Silver, and the new Cangling Green.
The iPhone 13 and iPhone 13 mini are available in six colors: red, starlight, midnight, blue, pink, and new green.
For the new color scheme, the online voice is mixed:
It is worth noting that from the comments of netizens under the hot search topic, the aftermath of Apple's announcement of the suspension of sales in Russia is particularly in:
The third-generation iPhone SE
In today's press conference, as Apple's "weapon" to attract Android users, Apple's cheapest 5G mobile phone, the third-generation iPhone SE, has attracted the most attention.
In terms of configuration, such as the revelation before the conference, there is no new appearance, no bangs screen, and it still completely continues the previous design, that is, the appearance of the iPhone 8 a few years ago. Even Apple has not changed its name, it is still called iPhone SE.
The small screen party and the sentiment party laughed, but there are also netizens who are looking forward to the new version of the iPhone SE on the full screen, lamenting that "staying up late in vain" and "Apple squeezing toothpaste"
In terms of core configuration, the new iPhone SE uses Apple's current latest A15 bionic chip, which is claimed to be 26 times faster than the iPhone 8. The new iPhone SE also supports 5G networks for the first time, with a Snapdragon X60 5G baseband built in. As a smaller mobile phone, battery life is a pain point of concern for users, and the official did not mention the battery capacity of the new iPhone SE, but said that the A15's energy consumption is better than that of the battery life.
In addition, the new iPhone SE also supports wireless charging, as well as 20W wired fast charging.
In terms of price, the price of the first two generations of iPhone SE national bank version is 3288 yuan and 3299 yuan respectively, and the starting price of the new generation of iPhone SE is 3499 yuan, providing white, black and red three options.
New iPad Air
In addition, Apple also released a new iPad Air.
According to reports, the new iPad Air has been upgraded in many ways: chip upgrade, equipped with M1 chip; camera upgrade, equipped with 12 million ultra-wide-angle front camera; network, support 5G.
In addition, many parts of the new iPad Air are made of 100% renewable materials.
The new iPad Air has five colors of deep space gray, starlight, pink, purple and blue, and two storage, 64GB and 256GB. In terms of the price of the National Bank, the 64GB/Wi-Fi version is 4399 yuan, the 64GB/5G version is 5499 yuan, the 256GB/Wi-Fi version is 5499 yuan, and the 256GB/5G version is 6599 yuan.
Mac Studio和Studio Display
As early as October 2020, Apple released its self-developed chip M1 series, after more than a year, M1 series chips equipped with many Apple devices including MacBook Pro series, iMac, Mac mini, etc. In this year's Apple Spring Conference, Apple officially brought the frontmost CPU chip of the M1 series - M1 ULTRA.
The M1 ULTRA chip is actually a combination of two M1 Max chips from last year's conference, which is also the first time that Apple has adopted CPU splicing technology.
When Apple introduced this product, it also said as if joking with the audience: "M1 Max also has a feature that has not been said today. "It is that M1 Max has long reserved an interface, using UltraFusion technology can achieve grain-to-die level splicing, combining the two M1 Max into one."
The M1 Ultra has a 20-core CPU, up to 64-core graphics processor, and a 32-core neural network engine, supporting up to 128GB of unified memory and up to 800GB/s of memory bandwidth, which is a direct double compared to the M1 Max.
With the launch of the M1 Ultra, Apple also brought a new Mac equipped with this chip - Mac Studio. This small computer can be equipped with M1 Max or M1 Ultra two performance chips, the former starting at 14999 yuan, the latter starting at 29999.
After the mac studio was announced, Apple also brought a great companion to it: the Studio Display display. Studio Display has a built-in Apple A13 chip, which is the same chip on the iPhone 11 series, and it can also enable the 12-megapixel camera to achieve automatic task centering.
In terms of price, the studio Display standard glass version is priced at 11499 yuan, the nano textured glass version is priced at 13499 yuan, and the bracket equipped with "adjustable inclination and height" can become the most expensive combination, priced at 16499 yuan.
Perhaps the new products are within the scope of the outside world's expectations, before the start of the spring new product conference, Apple's stock price rose by 2.25%, but after the conference, the shock was lower, falling 1.17% to $157.44 by the close. So far this year, Apple has fallen by 11.22%.
However, the performance of the stock price after the first two Apple conferences was not satisfactory. According to the Daily Economic News, Apple's stock price fell by 1.3% after last year's spring conference, and in September 2021, Apple launched a new generation of mobile phones that support 5G, the iPhone 13, which fell by 1.11% on the same day, but rebounded in the late session.
Sources丨 Apple's official website, daily economic news, 21st century business herald, securities times, etc
Image source 丨 Oriental Fortune screenshot, Apple conference screenshot, Apple official website screenshot, Weibo screenshot
Editor 丨 Zhang Yajing