At 2:00 a.m. Beijing time on March 9, Apple's first new product conference in 2022 was held on time, and at the 1-hour conference, Apple brought new products from iPhone, iPad and Mac to many product lines, and the amount of new products was gradually entering a better state from low to high, and the whole conference was still full of gold.
It can be seen that new products such as "iPhone13 Cangling Green" and "iPad Air" have been on the hot search.
The iPhone 13 series adds a green color scheme
After a brief look at the new films and new episodes in Apple TV+ (also mentioned the "Listening Girl" shortlisted for this year's Oscars, as well as the well-received "Macbeth's Tragedy", etc.), Apple entered the main topic, and the new color matching of the iPhone 13 series predicted on the market in the early stage was officially unveiled.
However, it is not the purple predicted by most people in the early stage, but a set of green colors - the iPhone 13 Pro and iPhone 13 Pro Max are called "Cangling Green", and the iPhone 13 and iPhone 13 mini are ordinary "green".
The two green styles are the same, the iPhone 13 Pro and iPhone 13 Pro Max use multi-layer nano-scale cermet to create the entire body surface, while the iPhone 13 and iPhone 13 mini are the use of the same color aluminum metal bezel with precision polished glass back panel - (at least look at the picture) is indeed very beautiful.
As for the configuration, it is consistent with other previous colors, and this new color matching time is also very fast, starting to accept reservations on March 11 and officially shipping on March 18.
The current color line-up
Built-in A15 bionic chip, the new iPhone SE unveiled
The new iPhone SE is more predicted in the early stage, this conference it did usher in an update, and the product name has not changed, which is a direct replacement for the version released in April 2020.
It's still the aviation aluminum frame with front and rear glass panels, still the 4.7-inch display and touch ID below, and still the rear single camera (12 megapixels), while its fuselage is IP67 resistant to water and dust (splash-proof is no problem).
Although the design and configuration on the surface seem to be a bit outdated, but this time the new iPhone SE supports 5G, and it has a built-in A15 bionic chip, which is completely different, which is directly in line with the iPhone 13 series, the iPhone SE at least in the processing performance directly pulled to the top one on the market.
And thanks to the A15 bionic chip, the new iPhone SE can rely more on algorithms to enhance expressiveness in terms of shooting - that is, computational photography functions, such as user-selectable intelligent HDR 4, photography style, deep integration, portrait mode, etc., and the processor's powerful machine learning capabilities can also directly process the details of imaging and pictures.
The new iPhone SE also began to accept reservations on March 11, and officially shipped on March 18, it provides midnight color, starlight color and red color, 64GB, 128GB and 256GB capacity of 3499, 3899 and 4699 yuan, respectively.
The new iPad Air is unveiled, and it also uses the M1 chip
The new iPad Air is also unveiled this time, and its last generation was released in the fall of 2020, which is indeed the time to upgrade.
It continues the design language of the previous generation, including the same 10.9-inch Liquid Retina display (500 nits brightness, P3 wide color gamut, True Color display, etc.), Touch ID integrated into the power button, and it also supports accessories such as the "Magic Control Keyboard", keyboard-style smart double-sided clips and the 2nd generation Apple Pencil.
Like the new iPhone SE, the most important upgrade of the new iPad Air is the processor, and this time the iPad Air also uses the M1 - following the iPad Pro released last April, which also uses a computer-grade processor. This represents a big leap forward in product processing performance: the official data is that CPU performance is 60% faster than the previous generation, graphics performance is 2 times higher, and machine learning capabilities are fully enhanced.
It's also worth mentioning the camera, the new iPad Air with a 12MP rear lens, which supports 4K video shooting and AR augmented reality, while the 12MP front lens is highlighted, it also supports the "character center" function, which will play a role in scenes such as video calls (all iPads currently on sale already support this feature).
This time, iPad Air supports Wi-Fi 6 and 5G, which provides five colors of deep space gray, starlight, pink, purple, and blue (of which blue is new), 4399 and 5499 yuan for Wi-Fi 64GB and 256GB, and 5499 and 6599 yuan for cellular network 64GB and 256GB, respectively. They will also go on sale on March 18.
M1 Ultra - the real top chip in the M1 series is coming
In fact, here, everyone should have reacted to it, before Apple warmed up the Chinese theme of this conference "high-energy transmission" refers to what, in fact, by replacing the new processor to directly increase the performance of the product.
Even if the new iPhone SE and the new iPad Air can be said to be all designed and most of the configurations in place, but with the new processor, the level of the entire product is completely different, they all have the ability to compete in the same field or even across fields. This year, everyone is talking about self-developed chips, but Apple's chip capabilities are completely different dimensions of existence.
But the conference did not stop here, and then Apple brought - the real top chip under the M1 series: M1 Ultra (so that the M1 series has 4 processors), which uses an innovative UltraFusion package architecture, which simply means that the two M1 Max chips are "connected" together.
Of course, the actual implementation is far from being as simple as we say (connecting two chips directly will produce various problems such as increased latency, reduced bandwidth, increased power consumption), and in fact, apple is currently directly superimposing processor performance in this way - and also greatly controls power consumption.
In fact, the upper and lower levels are M1 Max, almost mirrored. In the middle are the connecting parts
The result is a 20-core CPU (16 high-performance cores and 4 energy-efficient cores), which is 90% faster than the top 16-core processors on the market and consumes 100W less power, while it also has a 64-core GPU that "outperforms the highest-end PC GPUs on the market" while consuming 200W less power.
In addition, the M1 Ultra's memory bandwidth has been increased to 800GB/s, and the maximum optional 128GB of unified memory (that is, regular computer memory and video memory sharing) - in fact, the strongest graphics card on the market does not have more than 48GB of video memory. In addition, the M1 Ultra also has a built-in 32-core neural network engine, which also supports driving multiple external displays at the same time, and so on.
The advent of the M1 Ultra has made the M1 processor camp more complete (though the M2 chip seems to be waiting longer), especially for Apple's workstation-level devices. Apple is pushing to replace all Mac products with its own chips, and now the full M1 chip camp allows Apple to push its own plans forward.
Now 4 processors in the M1 series. Processor sizes can also be visually compared
In addition, Apple did bring actual products this time: mac studio, a desktop computer that positions personal studios, and studio display, an external display. Mac Studio offers two versions of the built-in M1 Max or M1 Ultra. It can be said that this arrangement directly shows the strength of the new M1 Ultra.
What do you think about this Apple Spring Conference? Are there products you're looking forward to? Comments are welcome.
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