With the increasingly obvious trend of domestic consumption upgrading, the sales of luxury cars are also rising, in fact, in the luxury market, most of the sales of the backbone products are about 300,000-500,000 yuan, that is to say, the price of more than 300,000 yuan can buy a very practical luxury model.
If you feel that BBA's more than 300,000-level products are not as luxurious as you think, then, for example, Lincoln Z, which Lincoln unveiled at last year's Guangzhou Auto Show, is definitely your dish. The most attractive thing about this car is its misplaced competition strategy, from its pre-price point of view, Lincoln Z's price range is 25.50-34.20 million yuan, and BMW 3 series is in direct competition, but its product strength, but directly after the higher positioning of the BMW 5 series, quite high cost performance and luxury atmosphere rendering, so that many people's expectations for Lincoln Z are also getting higher and higher, is this really the case, next, we will learn from the information, see if Lincoln Z really has this leapfrog strength?
Hardware base PK
First of all, from the size comparison between the Lincoln Z and the BMW 5 Series, from the comparison table, it can be seen that the Lincoln Z has a good performance in terms of body width, height and wheelbase, comparable to the size data of the 5 Series, and the two are basically in the same category. Obviously, the flag of the cross-level size has been established.
In terms of power, followed by the comparison of power, Lincoln Z and 5 series are equipped with 2.0T turbocharged engines, of which 5 series provide two kinds of tuning, the entry version of the power data is not as good as Lincoln Z's power performance, even if the high-end version, 252 horsepower compared to Lincoln Z still does not have much advantage, I have to say that Lincoln Z's power performance does have the strength to cross the level.
In terms of hardware, Lincoln Z already has a foundation comparable to the 5 Series, which is also the basis for Lincoln Z to say that the product is comparable to the 5 Series, of course, only the foundation is not enough, a luxury car, the most important luxury atmosphere creation and comfort configuration How does it perform?
Contrast the luxurious ambience
In terms of luxurious atmosphere interpretation, the overall design of Lincoln Z tends to be technological and dynamic, and the slender body lines and slender chrome material outline a good sense of refinement, in addition, the luminous Lincoln logo, the through-through front and rear light groups, and the body design of the sneakback body also make the car full of sports vitality.
In addition, the light and shadow effect of lincoln Z is quite stunning, and the front headlight and the daytime lamp change, the welcome light blanket, and the tail welcome animation effect instantly fill the luxurious atmosphere. Although the BMW 5 Series also offers the latest style of light sets and welcome light blankets and other designs, it is still inferior to Lincoln Z's Embrace & Farewell welcome light and shadow system.
The interior follows the consistent luxurious design atmosphere, with a large area of wood, metal and other materials alternate, and different materials create a very good texture and visual sense. The 27-inch + 12.3-inch through-view screen is stunning, and the new interactive interface and the fourth-generation Lincoln SYNC+ Intelligent Mobility Interconnection System bonus allow technology to cover all aspects of driving and life.
Compared with bmw's 5 series 12.3-inch central control screen, although the function and interaction level are not low, it is still lacking in technological life, such as car entertainment and car home interconnection.
Write to the end:
In contrast, although the Lincoln Z and the 5 Series are different in terms of positioning and pricing, the product strength of the two models is not much different, and the Lincoln Z, which has a cost performance and many luxury configurations, coupled with a very high value, brings some pressure to the BMW 5 Series is inevitable.