What signals have the big guys released for the industry this year? What new weather vanes have been proposed for the coming years?
Author | Wang Huihui
Edit | Eucommia
Source| Guan Tide New Consumption (ID: TideSight)
The annual Two Sessions are coming as scheduled.
The big people who do not have much intersection on weekdays gathered in Beijing during the two sessions and poured out their ideas. Although these suggestions are not popular enough to read, they hide the precise trend of industry development, and the high-frequency words mentioned are often the industry outlet in the next few years.
Specifically, the field of new energy vehicles has attracted much attention, in addition to the professional players from major car companies, Lei Jun, Li Yanhong, Zhou Hongyi, Ding Lei and other Internet giants have also contributed ideas; in the home appliance track, the Internet of Things, intelligence, and aging have been mentioned many times; in the food field, innovative research and development, medicine and food homology, green and low carbon have been generally concerned.
So this year, what signals have the big guys released for the industry? What new weather vanes have been proposed for the coming years?
Ma Huateng: Integration of mathematics and reality, rural revitalization
Ma Huateng, deputy to the National People's Congress and chairman and CEO of Tencent, put forward six suggestions, namely the deep integration of digital technology and the real economy, rural education and talent training, the application and innovation of cultural scientific and technological achievements, the digital protection and inheritance of cultural heritage, the construction of social emergency networks, and the development of blue carbon (marine carbon sink) in the Guangdong-Hong Kong-Macao Greater Bay Area.
In recent years, promoting the development of the digital economy has always been the focus of Ma Huateng's suggestions and suggestions. At present, "digital-real integration" is in a critical period of systematic and all-round integration. Ma Huateng suggested guiding digital technology enterprises to conduct research and development for core industries and key areas, increasing the technology supply for digital transformation, and improving the accuracy and effectiveness of support for the digital upgrading of "specialized, specialized" enterprises.
Ma Huateng suggested that we should coordinate security and development, prospectively study the key technologies and governance rules of the new generation of the Internet, explore China's solution for the coordinated development of digitalization and low carbon, guide the real flow of resource elements such as technology and funds to the physical field; summarize and promote the advanced experience of digital construction of public services, and continue to increase the digital supply of public services to remote areas and special groups.
In addition, Ma Huateng has brought suggestions related to rural revitalization for three consecutive years. He suggested strengthening the construction of small-scale rural schools and township boarding schools, continuously improving the treatment of rural teachers, and creating a digital platform covering rural education resources. At the same time, it is recommended to accelerate the development of vocational education for rural areas, increase the construction of disciplines in scarce fields such as old-age services and childcare services, and appropriately set up courses such as breeding and breeding, garden art, etc., to deepen the understanding and understanding of urban and rural adolescents in agriculture-related occupations, and enhance the sense of belonging of rural adolescents to rural areas.
Robin Li: Green AI, autonomous driving, intelligent transportation
Robin Li, member of the National Committee of the Chinese People's Political Consultative Conference and chairman and CEO of Baidu, brought three proposals, focusing on the innovation of autonomous driving policies, promoting the popularization of intelligent transportation to alleviate traffic congestion, helping carbon emission reduction and the development of "green AI" themes.
In terms of automatic driving, Robin Li believes that mainland autonomous driving has entered a critical period of landing, and technology has been combined and even led the world, but the development of high-grade autonomous vehicles in mainland China still faces many problems, including: can not enter the market, can not be licensed, can not operate charges, accident liability is difficult to identify.
In this regard, Robin Li proposed to guide and support local governments to introduce policies to create a pilot zone for the manned operation policy of all unmanned autonomous vehicles; accelerate the revision and implementation of the Road Traffic Safety Law, laying a legal foundation for accelerating the large-scale commercial and unmanned use of autonomous vehicles from the national level; moderately advanced the construction of intelligent transportation infrastructure, give play to the remote control advantages of 5G, improve traffic efficiency and safety through vehicle-road coordination, and drive the transformation and upgrading of the automobile industry to intelligence and networking.
In the field of intelligent transportation, Robin Li suggested promoting the transformation of one-time integrators to a sustainable operator model, guiding state-owned enterprises or platform companies in charge of the government to accelerate the construction of intelligent transportation operator functions or establish special companies to support the empowerment of technology enterprises; establish evaluation standards for the benefits of intelligent transportation to help carbon emission reduction; and carry out pilots of individual carbon credit incentive systems.
In addition, Robin Li proposed for the first time to develop a more environmentally friendly "green AI", on the one hand, to develop green computing power, through the use of green electricity, the use of technology to optimize the process, reduce data center energy consumption; on the other hand, to develop greener algorithms, optimize strategies and parameter settings, reduce the energy consumption of ultra-large-scale pre-training models, so as to build a green intensive model, improve infrastructure energy efficiency ratio.
Dong Mingzhu: Raise the individual tax threshold
Dong Mingzhu, deputy to the National People's Congress and chairman and president of Gree Electric Appliances, brought 7 proposals, of which 4 focused on the field of social and people's livelihood, and 3 involved the business environment.
Dong Mingzhu has mentioned in the proposal for 6 consecutive years the proposal to raise the threshold of individual tax. Dong Mingzhu believes that the lower individual tax threshold makes the part of the profit of ordinary employees when the salary increase of the enterprise is much less than the cost of the enterprise expenditure, which reduces the sense of employee acquisition and increases the cost of the enterprise.
In this regard, Dong Mingzhu gave several suggestions, one is to raise the individual tax threshold and improve the ladder tax rate; the second is to improve the supervision mechanism of taxation, increase the tax collection and management of non-wage income, innovate the tax supervision mechanism, rely on the accurate classification of tax big data supervision, severely crack down on tax evasion and tax evasion and other incidents that violate the principle of tax fairness, and promote social fairness and justice and common prosperity.
In addition, Dong Mingzhu suggested establishing mandatory standards for the safe service life of home appliances as soon as possible, and advocating that consumers take the initiative to scrap or replace old products after the safe service life expires. In this regard, she suggested standardizing the transaction of waste home appliances and strengthening the promotion and subsidy of the old-for-new policy, improving the safety monitoring standards of power batteries, and regulating the lithium battery recycling market to avoid the large-scale inflow of inferior waste lithium batteries into the market.
In view of the current situation of the mainland's transformation from a big country in the introduction of intellectual property rights to a big country in the creation of intellectual property rights, Dong Mingzhu suggested that a national intellectual property court should be established as soon as possible to achieve a leap from an "intellectual property court" to an "intellectual property court" and fully protect the professionalism and specialization of intellectual property adjudication; at the same time, improve the relevant supporting mechanisms of intellectual property courts, strengthen the material guarantee for relevant personnel and institutions; strengthen the publicity of the construction of national intellectual property courts, and enhance the legal awareness of all citizens to respect and protect intellectual property rights.
Lei Jun: New energy vehicles
Lei Jun, deputy to the National People's Congress and chairman and CEO of Xiaomi, brought four proposals, focusing on new energy vehicles, electronic waste recycling and social welfare charity.
In the "Proposal on The Construction of a Carbon Footprint Accounting System for New Energy Vehicles", Lei Jun suggested that a systematic carbon footprint management system be established to guide the low-carbon development of the new energy automobile industry as a whole. Specifically, it is recommended that the relevant departments start from the top-level design to formulate a medium- and long-term development plan for carbon emission reduction in the new energy vehicle industry chain, clarify the path and goal of emission reduction at each stage; formulate the carbon footprint management measures for the whole industry chain from raw materials to scrap recycling, clarify the main responsibility of enterprises, and guide the industrial chain to implement carbon emission reduction.
In the "Suggestions on Accelerating the Construction of High-power Fast Charging Infrastructure for New Energy Vehicles", Lei Jun suggested that a new generation of high-power fast charging network planning schemes be formulated, key objectives such as construction scale, land use planning, charging capacity, etc., improve the expansion capacity of power grids in key areas, increase the number of high-power fast charging stations, and improve effective coverage. At the same time, it is recommended to build a national innovation cooperation platform, accelerate the establishment of a collaborative research and development mechanism between enterprises and scientific research institutes, and strengthen the joint research of a new generation of high-power fast charging technology and upstream key technologies such as storage and charging integration (especially optical storage and charging integration), low self-loss, and low noise.
In the "Proposal on Further Strengthening the Recycling of Electronic Waste", Lei Jun pointed out that strengthening the construction of the electronic waste recycling system is of great significance to ensuring the security of national resources and promoting the realization of the "double carbon" goal. To this end, Lei Jun suggested that the state formulate a medium- and long-term development plan for the recycling of electronic waste on the mainland, and at the same time suggested vigorously cultivating market players and strengthening coordinated and standardized development.
In addition, Lei Jun also suggested actively carrying out the pilot project of personal electronic waste carbon credits, which is convenient for querying personal electronic waste logistics information, displaying personal carbon points and ranking information, etc., and promoting them to the whole country in a timely manner to improve public participation.
Ding Lei: Digital economy, new energy
Ding Lei, member of the National Committee of the Chinese People's Political Consultative Conference and CEO of NetEase, brought 4 proposals, involving the construction of a global intellectual property trading platform, the development of new energy batteries such as sodium ion batteries and other forward-looking digital economy and new energy issues.
In the "Proposal on Accelerating the Research and Development of New Energy Batteries such as Sodium-Ion Batteries and Improving the Autonomy of New Energy in the Mainland", Ding Lei suggested that we should give full play to the advantages of domestic sodium resources, lay out the research and development of new energy batteries such as sodium-ion batteries, solve the problem of low energy density of sodium-ion batteries, and improve the autonomy of new energy supply; encourage lithium battery recycling cascade utilization and recycling, and explore models such as "renting instead of buying" of new energy vehicle batteries to reduce resource waste.
In the "Proposal on Building a Global Intellectual Property Digital Trading Platform to Stimulate the Vitality of Social Innovation", Ding Lei suggested that the state should take the lead in building a global intellectual property trading platform to form a global intellectual property pricing and trading system with clear price marking, on-demand charging, fair and reasonable, and perfect after-sales service for key intellectual property rights fields such as cultural and creative IP, chips, and digital audio and video, so as to stimulate the innovation and creativity of the whole society; increase the punishment and rectification of new types of infringement and piracy, and establish a "blacklist" of infringement. Safeguard the legitimate rights and interests of intellectual property owners.
In addition, Ding Lei also paid attention to the emerging economic field of the low-altitude economy.
In the proposal, Ding Lei suggested that based on the pilot experience of low-altitude opening up in Sichuan, Hainan, Hunan and other places, the scope and restriction of low-altitude opening up can be gradually expanded, and the construction of general aviation airports can be incorporated into the new infrastructure; more enterprises, technologies and capital can be encouraged to invest in the development of the general aviation industry, support the independent manufacturing of key components such as engines and avionics, and form industrial chain clusters; at the same time, vigorously cultivate key talents in the general aviation industry, set up special subsidies, and improve the attractiveness of high-quality industrial talents in the world.
Shen Nanpeng: Carbon reduction and coordinated development of the east and west
"Calculate the economic account of 'the west can be transported to the east' and transform the clean energy advantages of the western region into economic advantages." On March 7, Shen Nanpeng, member of the 13th National Committee of the Chinese People's Political Consultative Conference, founding and managing partner of Sequoia China, chairman of the Hong Kong X Technology Entrepreneurship Platform and I&T Hong Kong Foundation, said at the second plenary session of the Fifth Session of the 13th National Committee of the Chinese People's Political Consultative Conference.
Shen Nanpeng believes that the "double carbon" goal can release huge low-carbon development potential, provide a new sharing engine for the complementary and integrated development of the east and the west, and help promote the realization of common prosperity.
Shen Nanpeng stressed that the carbon neutral layout should do a good job in "a national chess game" and focus on "calculating three accounts". He proposed that, first, we should do a good job of calculating the economic account of "transporting energy from the west to the east" and turning the clean energy advantages of the western region into economic advantages; second, we should do a good job of calculating the benefits of "industrial transfer" so that the western region will not be left behind in the industrial development of "stock reduction and incremental carbon avoidance"; the third is to calculate the ecological account of "carbon sequestration and increase foreign exchange" and open up the transformation channel of "turning green into gold" in the western region.
In this regard, Shen Nanpeng suggested: first, increase the allocation and construction of cross-regional renewable energy, and implement the corresponding responsibility for clean power development by local governments in the eastern, central and western regions; second, lead the way with carbon emission assessment per unit of GDP, so that the clean energy industry can grow near the western region; third, quantify and compensate for solid carbon contributions. Expand the land supply for wind and photovoltaic development in the western region, so that the carbon reduction and carbon sequestration areas in the western region can get more benefits.
Pan Pan Food Cai Jinchao: Innovation, health, medicine and food homology
At the Winter Olympics, the hope snacks that can be seen everywhere are on fire. At the two sessions, Cai Jinchao, member of the National Committee of the Chinese People's Political Consultative Conference and president of Fujian Panpan Food Group, focused on healthy food.
"Promoting the innovative development of the nutrition and health food industry and enhancing the supply capacity of nutritious and healthy food and services is not only the need of people's livelihood, but also an important support for realizing the national strategy of 'Healthy China' and building a modern economic system."
In Cai Jinchao's view, the food industry has entered a period of deep transformation oriented to "nutrition and health", and he made suggestions from three aspects:
The first is to build a high-level industrial innovation center and enhance the overall innovation and international competitiveness of the industry. In areas where the food industry is more developed, we will build a number of national nutrition and health food industry innovation centers, develop a number of science and technology with international leading levels, form a number of innovative industrial clusters, and help the food industry improve quality and efficiency, innovate and develop.
The second is to improve the "health claim" management system and promote the integration of China's nutrition and health foods with the world. Relevant departments should improve the market supervision mechanism, under the premise of increasing market supervision and improving industrial policies and regulations, by further deepening the definition of functional nutritional and healthy food, etc., to facilitate consumers to choose nutritious and healthy food. In addition, we can also learn from the practices of some foreign countries, starting from the improvement of the management system, the "health claims" of products are managed hierarchically, and the filing system for lower "health claims" is adopted to promote the integration of mainland nutritious and healthy foods with the world.
The third is to accelerate the process of homologous marketization of medicine and food, and create a nutritious and healthy food industry with Chinese characteristics. Under the background of the growing attention of traditional Chinese medicine and traditional food therapy, we should vigorously promote the popularization of community nutrition and health knowledge; accelerate the basic research on the integration and development of traditional Chinese medicine, regional specialty ingredients and nutritious and healthy foods; accelerate the process of homologous marketization of medicine and food, and promote the nutrition and health food with Chinese characteristics to the world stage.
Mengniu Shi Yudong: Promote the comprehensive upgrading of China's dairy industry
According to the data, the mainland milk production accounts for 4.1% of the world's total output, and has become the fourth largest producer and second largest consumer of the world's dairy industry.
Shi Yudong, deputy to the National People's Congress and senior manager of R&D of Mengniu Group, suggested that China's dairy industry should stand at the height of maintaining national food security, accelerate the establishment of state-level reserve centers and trading centers, further enhance the independent research and development and innovation capabilities of China's dairy industry, comprehensively enhance the competitiveness of the industry, and help the economy to stabilize and go far.
Specifically, first of all, it is necessary to strengthen the milk source to enhance the competitiveness of the industry and enhance the independent research and development capability of processing equipment in China's dairy industry; second, stabilize the industry and innovate mechanisms to stabilize industry fluctuations. We can learn from the experience of developed countries in the dairy industry and innovate the dairy market regulation mechanism in combination with the specific conditions of China; third, set standards to ensure orderly competition in the industry. Focusing on continuously promoting the development and competitiveness of the food industry, the dairy industry should make up for the shortcomings of the standard and promote the high-quality development of the food industry; fourth, sustainable, create a "double carbon" benchmark to lead green development. The dairy industry is a major carbon emitter, and the green transformation of China's dairy industry is of great significance to the national double carbon target and the sustainable development of the global dairy industry.
Lee Kum Kee Lee Huisen: Promote the healthy development of the traditional Chinese medicine health food industry
At this year's two sessions, Li Huisen, member of the National Committee of the Chinese People's Political Consultative Conference and executive chairman of Lee Kum Kee Group, submitted proposals such as "Suggestions on Further Promoting the Healthy Development of traditional Chinese Medicine and Health Food Industry and Stimulating the Motivation of Enterprises' Scientific and Technological Innovation" and "Suggestions on Promoting the Overseas Dissemination of Chinese Culture based on Traditional Chinese Medicine".
Li Huisen suggested that starting from the source of Chinese herbal medicine and planting and production, standardize the site selection, planting, fertilization, pesticide use, collection, processing methods and storage of Chinese herbal medicines, and establish a quality control system and technical standards.
At the same time, it is recommended to vigorously promote the digitalization, networking and intelligent construction of Planting, Extraction Process and Quality Management of Chinese Herbal Medicines, strengthen the information management of technology integration, process innovation and the whole process of production, realize the standardization and modernization of the production process of Chinese herbal medicines, and build a high-quality product standard system for the whole chain of the Chinese herbal medicine industry.
"Since ancient times, the mainland has had the concept of homology of medicine and food, and Chinese medicinal materials with homology between medicine and food have a long history of consumption, and have proved their safety and effectiveness after long-term practical testing."
Li Huisen said that more Chinese herbal medicines with the same origin as medicine and food will be included in the health food catalogue for the record, which will make up for the slow progress of the approval of registered health food, meet people's diversified health needs at a faster speed, and also give enterprises more room for innovation.
Li Huisen also suggested that efforts should be made to promote the overseas development of the Chinese medicine industry, encourage and support the export of traditional Chinese medicine and traditional Chinese medicine health food, promote the "going out" of Traditional Chinese medicine talents and enterprises, and at the same time give full play to the advantages of overseas Chinese resources to guide and help Chinese businessmen develop the Chinese medicine industry overseas; focus on strengthening the guidance of policies and regulations, market access, etc., to help Chinese medicine enterprises adapt to the international market and create an influential Chinese medicine brand.
JuneYao Group Wang Junjin: Taking probiotics as a breakthrough, establish functional food standards
With the gradual improvement of consumers' health awareness, probiotic food has gradually become a new industry in the field of big health, but the production process, production equipment and quality management of many manufacturers cannot keep up.
In this context, Wang Junjin, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of JuneYao Group, suggested the implementation of classified management of food.
"At present, only the standards for general food and health food have been established, and the standards for functional foods in between have not yet been formed. As a functional food and dietary supplement, probiotics are not supported by national standards, are managed as ordinary foods, and are not allowed to label functional functions, and even patent names are not allowed to be labeled. Therefore, it is recommended to take probiotic food as a breakthrough and establish functional food standards between general food and health food. ”
In addition, Wang Junjin also made proposals in the field of new energy vehicles. He said that in the "post-subsidy era", in addition to vigorously promoting technological innovation in the new energy automobile industry, it is also necessary to accelerate the formation of a three-dimensional operation mechanism around new energy vehicle supporting services.
Source: Central Broadcasting Network, official announcements of various enterprises, public statements by entrepreneurs.