Recently, some netizens said on social platforms that they found that they could use WeChat Pay to settle when shopping on Taobao. Although the small changes in this APP seem to be quite uneventful, the significance it represents is extraordinary. Tencent and Ali, the "wrongdoers" who love and kill each other, seem to have finally ushered in the final reconciliation and worked together to move towards a broader world.
Traffic is the true wealth code
Whoever controls the traffic, he controls the wealth. Internet companies come and go, shirtless on various platforms such as social networking, takeaway, and shopping, and make a big fight, essentially robbing huge but limited traffic. Bat is the leader because it has mastered the main traffic of search, online shopping, and social networking.
Eight years of confrontation, there is no you
Even the METUAN, which has undergone the baptism of the Hundred Regiments War, has to be daunted in front of the two mountains of Tencent and Ali. Most of the most "bloody" battlefields of Internet companies are concentrated in the dispute between Tencent and Ali. As mentioned above, traffic is key. Tencent has traffic brought by social software, and Alibaba has traffic brought by shopping platforms. But even if the traffic sources are different, there is always overlap, and consumers don't care about this, they go wherever they want.
So in July 2013, Alibaba Tencent's "battle" began, announcing the suspension of third-party application services related to WeChat. "In a commercial dispute, if you don't fight back after being beaten, you will find your own way to die." After four months, WeChat users can no longer jump directly from WeChat to Taobao APP, but jump to the Taobao APP download interface. With the first time, there will be many times, Tencent and Ali began to frequently fire and merge, quite a bit of "where I appear you have to roll away" posture.
The development of online payment functions has further exacerbated the gunpowder flavor of this struggle. In February 2014, Alipay began to "block" WeChat, and in 2015, Alipay followed WeChat's launch of the "red packet" function, and Tencent subsequently blocked Alipay. The dispute between Tencent and Ali is not limited to themselves, but also affects the respective "circle of friends" of both sides, triggering a larger-scale "group fight". Consumers can clearly feel that there is a "wall" on the Internet, and it is getting thicker and thicker, which not only affects the consumer experience, but also affects the development of the Internet economy and its disadvantages.
Breaking the ice
There is an indisputable truth on the mall: there is no eternal opponent, only eternal interests. Factors such as regulatory intervention, development needs, and the stability of traffic pools are superimposed, and whether both parties are willing or not, shaking hands and eventually being "the trend of the times". In March 2021, Ali applied to WeChat for the Taobao Special Edition Mini Program, which was a precedent. At this time, the two sides can already talk face to face on the table. In July 2021, the news circulated on the Internet that Ali and Tencent shook hands and made peace and would open up their ecology to each other.
Further, Taobao supports WeChat Pay
As of September 2021, it is reported that Alibaba's Ele.me, Youku, Damai, Koala Haishou, Shuqi and other APP can already pay WeChat, and APP such as Taote, Idle Fish, and Hema are also applying for access to WeChat Pay. Alibaba's responsible person also said that sharing, connection and openness are the foundation of a healthy digital ecosystem.
Recently, some netizens found that the order interface has more options of "WeChat scan code payment" and "go to WeChat to find friends to help me pay" when shopping, but these two methods are more troublesome than Alipay payment, and there should not be many people using it. However, Taobao APP can be said to be Alibaba's "base camp", and now Ali is willing to let Tencent enter its own "backyard", indicating that the solid ice that was previously sandwiched between the two sides has completely melted.
The People's Daily has something to say
Targeted each other for eight years, but it only takes a year to go from enemy to friend. Behind it is the era of competing for traffic to win, which is over. The collapse of Orange Heart Preferred and Ten HuiTuan has proved that traffic is no longer a wealth code. In this regard, the People's Daily gives us the best interpretation: Internet giants should not only worry about the traffic of a few bundles of cabbage, but should have more responsibilities and actions in innovation, and scientific and technological innovation is the sea of stars.
Technology is the sea of stars
On March 23, Tencent announced its 2021 financial report. We can see that Tencent's R&D investment reached a new high, reaching 51.88 billion yuan. At the 2021 Tencent Digital Ecology Conference, Tencent demonstrated its research and development achievements in the field of chips: AI computing chip Zixiao, video processing chip Canghai, high-performance network chip Xuanling and so on.
Similarly, Ali has also achieved more than 30% growth in research and development, with r&D investment of up to 51.4 billion yuan in 2021. Previously, Alibaba Cloud provided data services for the Winter Olympics, setting a record. On December 6 last year, Damo Academy also announced the successful development of the world's first DRAM-based 3D bonding stacked storage and computing integrated chip.
Now people talk about the Internet, no longer traffic, no longer e-commerce, more 5G, chips and intelligence. As the People's Daily said, technology is the sea of stars, the Internet has already opened a new track, if Tencent and Ali can grasp it, in the next stage, they still will not leave. (Bluegrass)
The words of the People's Daily listened to it, Ma Yun Ma Huateng finally held hands, and Taobao WeChat interconnected
Taobao can weChat pay! Ma Yun Ma Huateng 8 years after confrontation, finally "broke the ice"