Feel the Internet "She Power".
Author/Barbara, Grapes
Edit/sub rain
Image credits/VEER Gallery
Produced/Newly Excerpted Business Review
When we talk about the core characters of the Internet, the list of characters that flashes in our minds is often Ma Yun, Ma Huateng, Robin Li, Zhou Hongyi... This gives the illusion that those in power on the Internet are all men.
But in fact, in recent years, more and more female power holders have come to the foreground, Alibaba Dai Shan, Pinduoduo Gu Loulou, ByteDance Zhang Nan, B station Li Yi... From them, we see the opportunities that the Internet gives to women, the courage and wisdom that are not inferior to men, and the charm and great potential that women exude in business.
I. Alibaba Dai Shan's "Softness" and Pinduoduo Gu Lou's "Gang"
When it comes to Chinese e-commerce, it is always impossible to avoid the comparison between Taobao and Pinduoduo, but few people put their managers together for comparison.
Nowadays, Dai Shan (pseudonym: Su Quan) is in charge of Alibaba's newly established "China Digital Commerce" section, in charge of Taobao, Taocaicai, Taote and other businesses, it is inevitable that people want to compare her with the actual manager of Pinduoduo, Gu Loulou (pseudonym: Abu), in addition to having a strategic vision and boldness beyond ordinary people, the stories of these two female executives are also very exciting.
President of Alibaba Group/Shan Dai
As one of The Eighteen Arhats of Ali, Dai Shan started a business with Jack Ma from the beginning, from the general manager of the Guangdong branch to the president of the B2B business group, and now the head of Ali's "China Digital Commerce" sector, Dai Shan has been working at Alibaba for many years.
Like Dai Shan, Gu Loulou is also all the way to the left and right of Pinduoduo founder Huang Zheng, whether it is Ouku, Leqi, Amy Network Technology, or Shanghai Dream Information Technology Co., Ltd., in these companies founded by Huang Zheng can find Gu Loulou's figure, you can use "loyalty" from one to describe the career of these two women.
Unlike Dai Shan, Gu Loulou is so low-key that few people know that not only can not find her photos on the Internet, but even her gender has been mistaken for a man, and Dai Shan was also selected into the Forbes "2022 China Outstanding Business Women 100" list in March 2022.
The two female executives are in what they are today, and it is closely related to their past excellent work performance.
When Pinduoduo preemptively attacked the sinking market, Dai Shan led the team to incubate the Taote business to benchmark Pinduoduo, and used Taocai vegetables to compete with Duoduo to buy vegetables, and the good performance of Taote and Taocai also allowed Ali to win back a round in the sinking market.
This is a contest between Ali and Pinduoduo, and it is also a confrontation between Dai Shan and Gu Loulou.
Taote, Taocaicai is only two of the many businesses that Dai Shan is responsible for, and Gu Loulou is deeply bound to Pinduoduo.
In the period when Huang Zheng founded Hangzhou Amy Network Technology Co., Ltd., they incubated a project called "Spelling Good Goods", that is, through the WeChat community to send the message of the fruit puzzle to the user's mobile phone in a fission manner, although this model is feasible, but the control of the supply chain is not deep, so Gu Loulou wants to make this spelling model into a platform, that is, the current Pinduoduo, Huang Zheng although he feels that the platform is a bit risky, but still gives Gu Loulou a lot of support.
Amazingly, Gu Loulou succeeded, until today, the business related to the two core indicators of Pinduoduo, DAU and GMV, as well as the heaviest investment in Duoduo, are fully responsible for Gu Loulou.
In fact, Gu Loulou is not from the beginning of the company's management of the company, before 2018, Pinduoduo's management system is still relatively relaxed, in 2019 Pinduoduo's TV program activities, a "100 no threshold coupon" technical loopholes let Pinduoduo suffer losses, which also makes Gu Loulou highly vigilant against the company's management system, since then Pinduoduo's scheduling system and punch card system have been much stricter, and the work intensity of employees has also increased a lot.
Gu Loulou is results-oriented, and her strong management model is deeply rooted in the hearts of the people, so that some employees feel that she is everywhere, especially when she has doubts about a certain business, it will make the responsible employees feel very oppressive and always remain in a state of trembling.
Compared with Gu Loulou's "gang" in management, Dai Shan appears to be "soft" a lot, and when new employees join, as vice president of Alibaba, she will put down her body to talk about entry matters to more than a dozen new employees. When she was a CPO, she also guided lu Zhaoxi, a CEO who was not good at words, to strengthen communication with employees, whether it was holding a roundtable or a CEO day, Dai Shan could be described as painstaking.
At a later "naked meeting", Dai Shan asked Lu Zhaoxi to listen to the voice of the core team, whether it was criticism or praise, he had to accept it, Lu Zhaoxi did it, and as a result, after the "naked meeting", Lu Zhaoxi's relationship with colleagues did improve.
On January 6, in Ali's internal letter, Dai Shan announced that she would merge Taobao and Tmall business units and establish three parts: industrial operation and development center, platform strategy and operation center, and user operation and development center.
Dai Shan's personnel transfer this time is destined to have more intersections between her and Gu Loulou in the future, and we are looking forward to what kind of sparks these two strange women who are in the limelight in a "just" and a "soft".
Second, ByteDance Zhang Nan's "information universalization" and B station Li Yi's "idealism"
Today's 600 million daily douyin, from the very beginning of its establishment to today's achievements, are inseparable from a female leader - Zhang Nan.
CEO of ByteDance / Zhang Nan
In 13 years, Zhang Nan, an entrepreneur, led the team to join ByteDance, responsible for Byte's UGC project, until today, has become the CEO of ByteDance, the first person in charge of Douyin, managing Douyin, Today's Headlines, Watermelon Video, Search, Encyclopedia and other businesses.
Zhang Nan is good at operation and has a precise perception of the business.
In the process of vibrato from 0 to 1 in 2016, Zhang Nan's credit is not available. In the initial period, Zhang Nan did a large number of user interviews, believing in the user's choice, thus determining the original product of Douyin. According to a late report, Zhang Nan successfully transformed Douyin from a niche music short video into a trend social media through art school pushing, signing contracts and event operations. With the launch of "China Has Hip Hop", Douyin has spread from a younger group to a wider range of people.
Under the leadership of Zhang Nan, in two years, Douyin overtook Kuaishou, the largest short video platform at that time, and became the number one short video platform in China.
In 20 years, Zhang Nan was promoted to CEO of ByteDance. When the Douyin BU business declined, Byte believed that Zhang Nan could lead the team to break through the bottleneck. Today, Zhang Nan is in charge of Douyin BU, and nine business leaders report directly to Zhang Nan.
As a leader of Douyin, there is not much information that can search for Zhang Nan on the Internet, and she acts in a low-key style to the outside world, but every business change of Douyin is inseparable from Zhang Nan's clapping. Compared with Zhang Yiming, Zhang Lidong, Chen Lin and other male executives, when they are constantly opening up outwards, Zhang Nan is more like a guardian, she is better at allocating internal resources of the company and leading the team to overcome the goal.
In public, Zhang Nan often emphasizes the value of douyin, making douyin a way of life and achieving "information universal benefit" to the extreme.
On the other side, Li Yi, who is also a female leader, also made the B station brilliant.
Vice Chairman of Bilibili and COO/Li Yi
Since being invited by Chen Rui to join Station B as Chief Operating Officer in 2014, Li Yi has been working in the core layer of Station B for 8 years. According to a later report, Li Yi was responsible for commercialization, investment and mergers and acquisitions, e-commerce and OGV (professional content production), variety show production, copyright cooperation, derivatives and other content businesses at Station B.
As the COO of Station B, Li Yi single-handedly built the self-made content system of Station B. Today's B station has formed a good content community ecology and has become one of the hottest content communities in China.
Under the leadership of Li Yi, Station B has successively launched high-quality original works, including the movie "The Sky of the Wind Dog Boy", the variety show "Rap New Era", the documentary "But There Are Books", etc., and has also led the team to create bilibili New Year's Eve party, "After the Wave" and other well-known cases. These high-quality works were born in Station B, which is enough to see that Station B has deeply insight into the needs of young people for quality content and is a good content ecological platform.
Li Yi once said that Station B is an ecology of creators, users and content. It is hard to imagine that Station B can develop to the present with the original intention of idealism, gathering 2.2 million content creators and continuously producing high-quality original content. And Li Yi led the B station to create this cultural community loved by young people.
In the past two years, under the leadership of Li Yi, Station B has gradually begun to develop a commercial system and advertising marketing system, including the middle stage of commercial traffic, the main business cooperation platform of Fireworks UP, etc., to promote creator monetization and content marketing. In 2021, Station B's annual advertising revenue achieved a year-on-year increase of 145%.
Li Yi believes that faith is an important thing. Her belief in content is the core driving force behind her leading the healthy and benign development of Station B.
Third, Baidu Ma Dongmin's "retreat" and Didi Liuqing's "advance"
Ma Dongmin and Liu Qing, the wife of Baidu chairman Robin Li, and Liu Qing, the latter are the daughters of Lenovo founder Liu Chuanzhi.
As Robin Li's wife, Ma Dongmin holds 4.68% of Baidu's shares, with a voting power of 15.5%. In Baidu, Ma Dongmin is low-key, but in many Baidu's business integration and foreign investment events, there is her shadow.
Baidu was born under her impetus. Robin Li said that his wife Ma Dongmin gave him courage and accompanied him back to China to found Baidu.
Robin Lee's personality is softer, while Ma Dongmin is more aggressive. In the time of retiring from Baidu, Ma Dongmin always stood behind the scenes and played the role of Robin Li's think tank.
In 2017, when Baidu's stock price fell sharply due to the impact of the Xueyou bar incident and the Wei Zexi incident, including personnel turmoil, Ma Dongmin returned to Baidu and became a strong agent to save Baidu during the crisis period.
Ma Dongmin returned to Baidu as the special assistant to the chairman and was responsible for Baidu's investment, human resources and finance. In the following two years, Ma Dongmin carried out drastic reforms to Baidu.
In terms of talents, Ma Dongmin uses tough means to optimize talents and maintain the metabolism of management; in terms of investment strategies, Ma Dongmin sorts out Baidu's investment on the right track and changes the drawbacks of Baidu's investment in the past long cycle...
After two years of hard work, Ma Dongmin, together with Robin Li and Lu Qi, has brought Baidu's market value back to 100 billion US dollars.
It can be said that Baidu can have today's results, and Robin Li's xian neisuke has an inseparable relationship. Ma Dongmin is rational, strong, careful, and seems to have more powerful courage than Robin Li, allowing her to take on the heavy responsibility of Baidu's "orders in the midst of danger".
In her, we see the style of a great general in a woman.
Ma Dongmin and Robin Li started from scratch, and on the other hand, Liu Qing also relied on his own strength to reach the peak of power.
President of Didi, daughter of Liu Chuanzhi, Harvard senior student, Managing Director of Goldman Sachs Asia... These are all liuqing dazzling labels, no matter which one comes out, it will kill everyone in a second. But at the same time, single mothers, anti-cancer patients are also the other side of Liu Qing.
President of Didi Chuxing/Liu Qing
As the daughter of Liu Chuanzhi, Liu Qing can be said to have been born in Rome, but Liu Chuanzhi did not allow her children to enter the Lenovo Group, so liu Qing graduated from Harvard graduate school, stood out among many job seekers, and successfully joined the top investment bank Goldman Sachs.
Standing on the shoulders of giants, Liu Qing did not get preferential treatment for this, but started from the lowest level of analysts, worked diligently for 12 years, and rose from analyst to managing director of Goldman Sachs Asia.
Liu Qing noticed Didi when she was still at Goldman Sachs, and wanted to invest three times but was rejected by Cheng Wei, but in the third conversation with Cheng Wei, a joke about working for Cheng Wei without letting him vote really became a reality.
At that time, Liu Qingnian's salary was 4 million US dollars, about 27 million yuan, and Didi's annual profit was less than 10 million yuan, but in this way, Liu Qing still resigned and joined Didi as COO in 2014.
With years of investment banking experience and the endorsement of Lenovo Group, the resources brought by Liu Qing to Didi have made many car rental platforms unattainable. In 2014, Didi completed a financing of US$700 million invested by Temasek, DST and Tencent, completed another US$2 billion financing in 15 years, and completed another US$4.5 billion equity financing under her leadership in 16 years, breaking the financing record of unlisted companies again and again.
Liu Qing's ability is obvious to all, not only that, Liu Qing also led the merger of Didi and Kuaidi, as well as the acquisition of Uber China, at that time, these two actions caused quite a stir in the industry, and also laid the foundation for Didi to become the industry boss.
It was when Didi was in full swing, and in 2018, two consecutive deaths of hitchhiking passengers plunged Didi into a whirlpool of public opinion, and for a time, the voices accusing Didi of lax supervision were endless.
Liu Qing stood up in time, first apologized to the outside world, and strengthened the review of drivers, online one-key alarm, full recording and other early warning measures, while indefinitely extending the online line of Didi's hitchhiking business.
After the windmill incident, Liu Qing confessed in an internal letter that she had been suffering from cancer for a while, and her condition had basically stabilized, but fate always loved to joke with her, and in 19 years, she sent a circle of friends and opened the news that she had divorced and raised three children.
Liu Qing's highlight moment is didi listing, with the dual identity of Didi president and mother of three children Liu Qing also strives to balance work and life, as a single mother, she is brave and resolute, as the president of Didi, she is full of courage, I have to say that Liu Qing is definitely a dazzling woman in the Chinese business community.
4. Conclusion
Compared with men, women always seem to have more heavy responsibilities in social life, especially women in the workplace often face tears between family and career. Fortunately, with the improvement of women's status and the change of external judging standards, people are more and more willing to see women achieve greater achievements in their careers.
We look forward to the advent of the "she era" of the Internet, and we are happy to see more women in power enter people's vision and lead business changes.