Tribute to li Yi, Vice Chairman and COO of Bilibili

The year 2021, full of changes, has passed.

This year, the Internet has entered a new cycle, new formats have risen, old formats have changed, and interconnection and openness have become the new themes of this era.

All new things have developed at a speed that people did not expect, and they have also quickly entered the track of rational development. Commerce runs through it, giving people the power to live forever.

Change brings challenges, but it also breeds new things and new opportunities. The Internet has moved from virtual to real, and through the combination with more real economies, the digital economy can grow better and more steadily.

New star enterprises are rising, building new foundations with new ways and capabilities. Standing at the node of retiring the old and welcoming the new, with the theme of "business power", we review the breakthroughs and innovations in the fields of consumption, travel, health, technology and other fields, pay tribute to those people and things worthy of our record, and look forward to the opportunities and challenges faced in the new year.

As the winner of the "Business Wind Leader", Li Yi, Vice Chairman and Chief Operating Officer of Bilibili, witnessed and promoted the rapid growth of Station B. She led the strategy and content upgrade of the self-made content of station B, and promoted the rise of domestic animation, documentaries, variety shows and other self-made content. At the same time, Li Yi has also been committed to promoting the improvement of the commercialization ability of Station B, and under her impetus, Station B released the commercial middle office system "Brand Bank" for the first time in 2021. The advertising revenue of Station B has increased by more than 100% year-on-year for 6 consecutive quarters, becoming a new engine for the rapid growth of Station B revenue.

2021 is also a year of commercialization of Station B, and on top of this fertile land of cultural paradise and content, more commercial elements are bursting with unprecedented power. In 2022, we maintain more expectations for the new commercial power of Station B.

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