Apple's spring new product launch will soon be held online, for most people, may be the most concerned about the new version of the iPhone SE that supports 5G networks, but now it seems that in addition to the new generation of iPhone SE, Apple will also release other mobile phones. Of course, this mobile phone is not a new product, just a new color of the iPhone 13 mobile phone, of course, every time the iPhone phone has a new color will always attract the attention of some users, Apple is also completely pinched to the public's psychology.
Last year, Apple brought a purple color to the iPhone 12 at the march conference, which was very popular with girls. And now there is news that Apple will still bring the purple version of the iPhone 13 this year, there are rumors that only the iPhone 13 Pro version, but now it seems that the iPhone 13 standard version will also have this color, it is said that Apple offline physical stores have posters released in some places, basically the new purple color should be no suspense.
However, the purple of this year's iPhone 13 and last year's iPhone 12 have some differences, last year's purple iPhone 12 is mainly aimed at customers who are women, so purple appears fresher, and this year's iPhone 13 purple is obviously darker in color, and even has some black feeling. Therefore, the target users will be wider, the overall more stable, neutral, men and women are suitable, and feel that different ages are more scientific in their hands.
However, it is interesting that the two purple iPhone 13s seem to have some differences in design. The iPhone 13 Pro is lighter in color, and due to the stainless steel glossy border effect and frosted glass, the overall appearance is somewhat "glowing". The iPhone 13 is more ordinary, the color is darker, and the gloss does not seem to be so high. Of course, on the whole, the purple color used in this iPhone 13 is more mature, and it should be liked by more people.
But realistically, apple's mobile phone products released in the spring are usually not creative. The iPhone SE has not changed much, in addition to increasing 5G support and chip changes; and the new color matching is not a breakthrough, these two products are more to cater to the needs of the public, not Apple's own product breakthrough and development. Therefore, it is estimated that the sales of these two mobile phones will certainly not be bad, but it is certainly not to say that there are more innovations.
But if the iPhone SE can really sell below 3,000 yuan, it will inevitably become a hit, after all, Apple mobile phones have never been so cheap, A15 chips plus support for 5G is still very tempting. In addition, it is said that the iPad Air 5 will not use the A15 chip this time, but directly on the M1 chip, then everyone can also pay attention to it.