The picture shows Liu Lanfang, a representative inheritor of the embroidery technology of Qingyang Xiangbao in Gansu, who broadcasts the cloth tiger making technique live. (Data map) Courtesy of the Department of Culture and Tourism of Gansu Province
Lanzhou, March 8 (Xinhua) -- The rapidly developing digital economy is like a pool of spring water, activating the "she power" that is "hidden in the deep boudoir", and in recent years, migrant girls, embroidered women, housewives, etc. located in northwest China have frequently jumped to the center of the stage of the digital economy. The digital economy has opened a window for them to find employment and start a business.
Learning needlework and embroidery rooms when you are young is the life trajectory of most women in Qingyang City, Gansu Province, and Liu Lanfang is no exception. After the rise of the Internet, she was determined to "catch this bus", and in 2010, she registered a website at a high price, and then opened a Taobao store, which took 5 years to train college students to run the store.
Liu Lanfang said in an interview with China News Agency and China News Network reporter on the 8th that in recent years, affected by the epidemic, Qingyang Xiangbao has suspended offline transactions with overseas, but domestic online orders have increased year by year, so on the whole, it has not been greatly hit. At the beginning of this year, she also tried to live stream the goods, and in just 10 minutes, more than 1,000 sachets were sold out.
After relying on the development of e-commerce, Liu Lanfang has led more Qingyang women to learn embroidery, employment and income, and has now driven more than 20,000 women. Her "sachet workshop" has attracted dozens of women with low levels of education, while the Taobao store provides jobs for female college graduates.
Liu Lanfang believes that the "digitalization" of intangible cultural heritage will be a trend in the future, and there will be great opportunities for online development. On the occasion of Women's Day, she encouraged women to "keep exploring and eventually find a path that suits you." ”
The picture shows Liang Qianjuan, HuiXian County, Longnan City, Gansu Province, live streaming with goods in her rural live broadcast room. (Data map) Courtesy of Huixian Rong Media Center
According to the "Digital Economy and China Women's Employment and Entrepreneurship Research Report" released recently, in the fields of digital trade, e-commerce, live broadcasting and other fields, the digital economy has created 57 million female employment opportunities, creating more employment and entrepreneurship opportunities for women, improving the quality of female employment and entrepreneurship, and reducing the barriers to employment and entrepreneurship of female workers in rural areas and remote areas by linking vulnerable individuals with the labor market and sharing information and resources.
Liang Qianjuan, Huixian County, Longnan City, Gansu Province, who was once a "migrant worker", opened a Taobao store and innovated live broadcasting to bring goods, so that more mountain goods "hitched the net" out of the mountains. Not only that, she also cooperated with e-commerce giants in depth, teaching farmers e-commerce with goods skills in the "e-commerce + farmers" model, and cumulatively driving more than 600 farmers to become "new farmers".
Liang Qianjuan said that the digital economy has opened a new window for women to find employment and start a business, allowing them to be more widely linked to the labor market. While pursuing their own value, women are more willing to take the initiative to share. Many women who have been helped by public welfare activities have grown up on their own and turned back to helping others.
In Liang Qianjuan's view, the digital economy has magnified women's emotional advantages and expanded the space for women's value play. For example, women's "ability to perceive consumers and the market" and "empathy and understanding" are stronger, and these soft skill advantages have become employment advantages under digital links, such as Taobao anchors, customer service, Ai labelers and other work, which are relatively more demanding emotional characteristics such as carefulness and patience.
Gao Haibo, Chengxian County, Longnan City, Gansu Province, returned to his hometown to open an online store after graduating from university in 2011 and failing to find a job for many years, with the help of local e-commerce specialists, apples, walnuts, etc. purchased from farmers, with balanced nutrition "pet packages", the sales price increased by more than 10 yuan compared with ordinary agricultural products, and in just one year, the sales volume of the store rose from 200 to more than 10,000. She can not only buy the agricultural products of poor households at higher prices and frequencies, but also attract farmers to employment and increase their income.
The report also shows that the development of the digital economy has increased the labor force participation rate of women, broadened the scope of women's employment options, and promoted the proportion of female entrepreneurship, especially the employment scale of low-educated women. (End)