The author | Nie Yiyao
The source | Auto Grand view
When we talk about SUVs, we can't get around the Highlander in any way. The solid position, sales and word-of-mouth are all a testament to its positioning and pricing, and Toyota is good at providing the best choice for target users.
After Highlander, it was the "second brother" Veranda. The same path principle has once again proved that in January 2022, Wilanda has climbed to a peak of 17,000 units at a year-on-year growth rate of 42.5%.
In the end, Toyota's success stems from the fact that it offers as much high value as possible to different users, which is the truth that Toyota uses to conquer the Chinese market.
Therefore, after testing the waters of C-HR and Yize two personalized small SUVs, the performance is not very satisfactory, Toyota decisively chose to re-launch the high-value compact SUV, to pick up the young people who are preparing to start their first SUV.
This time, on behalf of GAC Toyota, it is Highlander and Veranda's "third brother" FengLanda. How does Fenglanda stand out in the highly competitive compact SUV market with its high-value attributes and capture the hearts of young people? It's really a big proposition.
Where is the high value of Fenglanda reflected?
Before specifically excavating the characteristics and advantages of this "Landa Brother", we may wish to talk about the inherent advantages and qualities of the Toyota brand. Because in addition to personality, self-expression, these symbols of young people's pursuit, the brand's long-term accumulation of advantages are also in line with the pursuit of young people.
As we all know, Toyota's models have a rare competitive advantage in terms of brand, quality, service, and value preservation. This advantage, whether it is for the owner of the car or the future purchase, has excellent convenience and reliability, as well as the greatest value return.
Fenglanda, which is from the Landa family with Highlander and Veranda, not only inherits Toyota's high-value advantages in terms of brand, quality, service and value preservation. And as the first SUV for young people, while accompanying young people all the way to growth, it also opened up a leap of car choices for young people - from Fenglan to Veranda to Highlander, GAC Toyota has created a successful and decent replacement route for young people.
And when you've studied the Front Landa carefully, or taken a test drive, you'll easily find the high-value features of the vehicle itself. For example, the appearance, space, configuration, interior, power, fuel consumption, did not weaken the other items because one was too prominent, and everything placed in the whole seemed just right.
The appearance of Feng Landa is a design that can be seen at a glance to be young and dynamic, but not exaggerated and outstanding. Among its as many as 7 bicycle colors, 4 double car colors, a total of 11 kinds of body color matching options, glazed gold, coral red, fluorite blue three of the brightest color matching, in the matrix LED combination headlights and suspension LED combination taillights embellishment, will make the whole car look more beautiful and vibrant.
FengLanda's performance in the space also stands up to scrutiny. The rear seating space of 4485mm, 1825mm, 1620mm and wheelbase of 2640mm has a good competitive performance in the same SUV class. The storage space in the trunk is amazingly large, and it can hold 4-6 22- or 24-inch suitcases at the same time, making it easy for young people who like to travel to put more items.
In terms of configuration, Fenglanda's performance in active and passive security and intelligent networking is worth counting. Compared with the competitors, the Toyota Safety Sense security system equipped with Fenglanda is the highlight. It integrates the PCS pre-collision safety system (with forward pedestrian identification), DRCC dynamic radar cruise control system (with full speed domain follow-up function), LTA lane tracking assistance system and AHB automatic adjustment high beam system, etc., to achieve the level of quasi-L2 automatic driving. At the same time, Fenglanda also comes standard with the largest number of airbags compared to its class: 9 top models and 7 other models.
In terms of intelligent networking, Fenglanda has introduced the "Fengyun Yuexiang" intelligent interconnection service, which can realize the remote control of the vehicle by mobile phone, as well as 14 intelligent services such as voice interaction, remote upgrade of the vehicle system OTA, vehicle interconnection, remote air conditioning, and stolen tracking. Support Huawei HiCar/Apple Carplay/Baidu Carlife and other mobile phone interconnection/mapping, as well as online navigation, online video, Bluetooth music and many other mainstream smart connection service functions.
And those visible configurations, such as the rearview mirror in the streaming media, the panoramic sunroof, the PVM panoramic monitoring system, the inductive electric tailgate, Fenglanda also intimately gave it.
In terms of power, Fenglanda is equipped with the class-leading TNGA 2.0L Dynamic Force Engine engine, which is matched with a 10-speed Direct Shift-CVT transmission that can simulate 10 speeds, with excellent thermal efficiency and power performance. Thermal efficiency up to 40%, compression ratio up to 13:1, maximum power up to 126 kW / 6600 rpm, maximum torque of 205 N·m / 4600-5000 rpm.
The application of such power parameters to the actual road driving experience is that the power response is positive and the fuel consumption performance is better than that of the same class. Thanks to the advantages of TNGA architecture, the minimum turning radius of Fenglanda is only 5.2m, which makes it more convenient for vehicles to turn or make U-turns in narrow sections; the low center of gravity, wide body, and high rigidity design also make the vehicle have good handling and riding stability.
In short, after a driving experience, we may not be able to disassemble Fenglanda into every detail and discover some eye-catching advantages from it. However, when we look at it from a holistic perspective, the entry price of 125,800 yuan, matching its rich configuration and performance that is not inferior to others, matching the high-value advantage of the Toyota brand and the high value of Fenglanda, also becomes clear and obvious.
Will Feng Lanta be loved by young people?
We are a test drive in Changsha, Hunan Province. Almost everyone says that Changsha is a popular city, with entertainment with a mango terrace with a fire, nostalgic Wen Heyou, and tea everywhere, Changsha is a place where young people gather.
As a Hunan native, I don't quite agree with this statement. Whether it is an internet celebrity or a pleasant tea face, these are not the reasons for attracting young people to Gather in Changsha. The real reason for attracting more and more young people to Changsha is probably because of Changsha's close housing prices and relatively less stressful living environment.
This is a very realistic point, and it also proves the pragmatism of young people at present. Who says that young people only have unrealistic pink bubbles in their heads, young people are more down-to-earth dreams, and perseverance.
Instead of working hard all his life in a first-tier city with ridiculously high housing prices, shaking the number plate of a white-headed car, it is better to be closer to the dream, with both career and life, house and car.
It is an art of trade-offs that tests the wisdom of life. It is not that young people should not face the huge competitive pressure and escape; it is that in the balance of giving and gaining, young people can find the optimal solution that they can get, both quality and decency.
Just like when young people choose their first SUV, FengLanda can be the best solution. In layman's terms, it is not expensive, good-looking, easy to open, in the balance of giving and getting, to achieve a rich configuration, the identity and value of the brand are in the forefront, there is face. The vast majority of children from ordinary families can buy them without spending too long on their own efforts.
This is Fenglanda, which has the high value of the GAC Toyota Landa family and belongs to young people who have the pursuit of life and are pragmatic. It may not be favored by the other people, but it has the potential to become the trusted first choice for most young people when buying their first SUV.