Hello everyone!
Infiniti has been silent in China for too long, and at the end of last year, it was difficult to launch a new domestic medium-sized SUV: QX60, and as a result, because of the scandal of the spokesperson invited, it also accidentally lay down the gun.
Moreover, the reputation of netizens is not very optimistic about this car. At that time it announced a pre-sale price of 45-66 million.
The picture above is a comment from a netizen
However, a few days ago, QX60 was officially listed, and the biggest surprise was that the official price dropped by 50,000 yuan compared with the pre-price, and it was set at 39.98-61.98 million. Compared with the starting price of the imported version of 479,800, the entry price has dropped by 80,000.
The evaluation of a car can not be separated from the price, the QX60 with a direct drop of 50,000 is completely different from its competitive environment and cost performance, and the price has been close to the Cadillac XT6. So, today we're going to talk about this car again.
Infiniti QX60
What kind of car is it?
The history is not very long
Domestic sales are dismal
QX60 doesn't have a long history, and when it was first released in 2012, it was named Infiniti JX. Later, under Infiniti's new naming system, it was changed to QX60, and the QX60, which was just listed domestically, was only the second generation of products.
Pictured above is the Infiniti JX
The previous generation of QX60, introduced in China in 2014, sales have been tepid, and the annual sales in previous years hovered at 3 or 4 thousand. By 2020 and 2021, annual sales have also fallen to less than 2,000 vehicles, and the domestic stock is not much, so everyone is relatively unfamiliar with this car.
The picture above is the 2020 QX60
As Infiniti's first 7-seater SUV, the QX60, although the size has reached the medium and large level, but the luxury attributes are not as good as BMW X5, Audi Q7 and even Volvo XC90 and other models. The double wishbone/multi-link front suspension, rear drive configuration, air suspension, etc. of the luxury SUV of the same class did not appear on the QX60.
Pictured above is the new QX60
As for the second-generation QX60, which has just been launched, the structure of the former McPherson suspension has naturally been preserved due to the continuation of the previous generation of Nissan D platform. The entire series is equipped with 2.0T + ZF 9AT as standard.
The 2.0T is indeed the version of the main sales in the same class, but like bmw X5, Audi Q7, etc. also have 3.0T models to support the scene. The new QX60 is indeed a bit underwhelmed in this regard. Fortunately, this generation of models has replaced the CVT of the previous generation with the 9AT, which is not a small improvement. Not to mention how the performance of CVT is, this level, such a large model with CVT, many people are still not very acceptable.
Positioning on adoption
The tactics of horse racing
Although positioned as a luxury brand medium and large SUV, Infiniti is also well aware that it cannot compete with the X5, Q7, GLE and so on. Therefore, after this listing, the price is not only 50,000 lower than the pre-price, the starting price of the new generation model of 39.98 has been in line with bmw X3, Mercedes-Benz GLC, etc., and even slightly lower than the starting price of 402,500 for GLC.
Therefore, it is obvious that the domestic QX60 is taking the competitive strategy of "Tianji Horse Racing", using its own larger level of models to compete with the opponent's low-level models. In fact, the Cadillac XT6 follows the same path, and the XT6 now sells about three or four thousand units a month. If the QX60 can achieve this sales volume, it will be considered a basic success.
Therefore, in addition to the X3, GLC, and Q5L, the QX60 aims at competitors, as well as the Cadillac XT6 and Lincoln Aviator. In addition, although the price of the hybrid model of Lexus RX is as high as 600,000-800,000, the low-end 2.0T version has a starting price of only 405,000, so it is also a competitor of QX60. Let's take a look at what advantages and disadvantages QX60 and these competitors have.
Compared to competitors
What are the advantages and disadvantages
Space: 400,000-level three-row luxury SUV
Although the QX60 has lowered the starting price to the level of GLC and Q5L, as a medium and large SUV, the QX60 series is a three-row seat, with 6 seats and 7 seats to choose from. The GLC, Q5L, X3, etc., are only 5-seat versions. So in addition to being more advanced, bigger, and having an extra row of seats is a major advantage of the QX60 over the BBA mid-size SUV.
Of course, the Cadillac XT6, Lincoln Aviator, etc., also have 6-seater and 7-seat versions. Let's take a look at how their spatial performance really is.
First of all, although the overall size of the QX60 is outstanding, the wheelbase of 2900mm is not as long as the elongated GLC-L and Q5L. However, in terms of width, the positioning of the large SUV still reflects the advantages, with a width of 2005mm, while the RX, GLC-L, and Q5L do not exceed 1.9 meters.
Pictured above is the Infiniti QX60 (seven-seat version)
Pictured above is the Infiniti QX60 (six-seat version)
In this way, even if the leg space in the second row is not much different, the QX60 has obvious advantages in the overall horizontal space. This width also ensures that the 6-seat version of the QX60 achieves a more spacious central passage in the middle of the second row of seats, and can enter the third row with relative ease.
In addition, we can see that in addition to the relatively generous space, the QX60 second row seats are significantly higher than the first row, this is because it adopts a theater-style seat layout, from front to rear seats are increased, which ensures the stretching of the legs of the rear two groups of passengers, as well as the vision of the head.
Overall, although it is a medium and large SUV, the second row of legroom of the QX60 has no obvious advantage over the GLC and Q5L, after all, both cars have been extended. However, the advantages over bmw X3 are still more obvious. The extra third row, as well as the horizontal space, is the obvious advantage of the QX60.
Above, the Infiniti QX60 is in the third row
Compared with the XT6, the QX60 has a slight advantage in terms of length, model and wheelbase, but the advantage is not large, and the riding space is basically relatively close. In addition, although the Lexus RX also has a 6-seater and 7-seat version, the starting price of the 7-seat version has reached more than 670,000. So at a similar price to the QX60, the RX actually has only a 5-seat version. As a large 5-seater model, the RX's space is still good.
Pictured above is the Lexus RX
In addition to the advantages of seating numbers and seating space, the storage potential of three-row SUV is also significantly greater than that of mid-size SUVs. The QX60 rear two rows of seats can be reclined to form a flat floor, and the storage capacity is bursting. And if you go on an outing or a long trip, it is not impossible to lie directly in bed. And that' is, of course, difficult for the BBA's 5-seat midsize SUVs to achieve.
Above, the QX60 is behind the rear seats
Power: the whole series of 2.0T, decent
The QX60 series of 2.0T engines is not an advantage compared with medium and large SUVs such as X5 and Q7. But in the price of 400,000-500,000 yuan, it is not a slot point.
It is worth mentioning that the QX60's 2.0T engine is Nissan's famous VC-Turbo variable compression ratio engine. With the advantages of strong power and low fuel consumption, the power parameters are basically equivalent to the 2.0T high-power versions of BBA, and the Cadillac XT6's 2.0T has certain advantages, and the 100-kilometer acceleration performance is expected to be about 8 seconds, which is definitely enough for daily scenes.
As a reminder, the QX60's 2.0T has no high or low power, and the entry-level version is 252 horsepower. And GLC, Q5L, X3, etc., the low and medium are all 2.0T low power version. 2.0T high-power models, the starting price is close to 450,000, so it seems that QX60 still has an advantage in power.
Configuration: The threshold is low enough
But the price-performance ratio is not as good as the XT6
So what is the specific cost performance of each QX60 configuration?
QX60 four-wheel drive version is set at 479,800, and Lexus RX is comparable, nearly 70,000 yuan higher than cadillac XT6, pay attention to four-wheel drive, the landing price of this car needs to exceed 500,000 yuan.
Starting from the 559,800 2.0T four-wheel drive premium version, it was equipped with L2 level assisted driving. This price has exceeded the main sales range of the QX60. At this point, the QX60 is slightly stingy.
Other high-end configurations such as steering wheel heating and HUD head-up display have price thresholds of more than 550,000 yuan. It can be said that Infiniti has not made too many concessions in configuration because of its weak brand power.
However, compared with GLC and Q5L in terms of comfort configuration, the QX60 has a crushing advantage. Rear seat heating, front seat ventilation and independent second-row seats, etc., the price threshold of QX60 is within 500,000 yuan. However, the configuration threshold of XT6 is much lower than that of QX60, and the key configurations are all within 450,000 yuan, and considering the discount, the actual threshold is even less than 400,000 yuan.
Overall, although the entry threshold of QX60 is not high, many high-end and luxury configurations are limited to more than 500,000 yuan, which is significantly higher than the Cadillac XT6. If the terminal discount of XT6 is taken into account, under the same configuration, the price of XT6 is at least 100,000 yuan cheaper than QX60.
However, here we need to remind everyone that among the two domestic models currently on sale by Infiniti, the terminal discount of Q50L is about 70,000 yuan, and the QX50 discount is even close to 100,000 yuan. Therefore, QX60 can also be expected in the future, not to mention that XT6 currently has 50,000 or 60,000 discounts. Therefore, the competitiveness of the configuration depends on the preferential situation of the QX60 after a period of time.
Who is the QX60 for?
How do I choose?
First of all, if you care about the brand, it is still recommended to give priority to BBA or Lexus, and Infiniti is in a similar situation in China, and there have been rumors to withdraw from China recently. And Infiniti's voice and brand power are not much stronger than Acura.
And according to our estimates, Infiniti has high hopes for the QX60, and if the car is relatively successful, then Infiniti should be able to stick to it. But if sales aren't ideal, Infiniti's future could be worrisome.
Secondly, if there is no Infiniti 4S store in the local area, it is also recommended to consider carefully. Infiniti has relatively few 4S stores in China, and many prefecture-level cities do not have marketing networks. If you often cross the city to repair the car and maintain it, it is really not very convenient.
Finally, considering the preferential treatment of Infiniti's existing models, small partners who are interested in QX60 also recommend waiting for half a year, or at least 3 months after the listing, and then look at the market.
And if you understand all of this and can accept it, who is suitable for QX60? In a word, it is those consumers who have a demand for three-row seats, pay attention to luxury texture, and do not consider new energy vehicles. For them, QX60 can be said to be a rare choice in the range of 400,000-500,000 yuan.
As for how to choose, first of all, the starting price of the four-wheel drive version is 479,800, and the starting price of the 6-seat version is 499,800, if there are requirements for these two, you must confirm whether your budget has reached more than 500,000 yuan. As for the two two-wheel drive versions with the lowest threshold, the standard functions are fixed speed cruise, full LCD instrument, electric seats and other configurations, if the requirements are not high, it is certainly enough, and the budget of about 400,000 yuan can be considered.
As for the version of more than 500,000 yuan, the opponent has added XC90, Aviator and the upcoming BMW X5L, only the 2.0T QX60, basically there is no obvious advantage. Unless you particularly like the style of this car, otherwise the budget of more than 500,000 yuan of small partners, it is not recommended to choose QX60.
Seeing this, what do you think of the QX60? Welcome to leave a message to discuss.