In the minds of consumers, VIVO is a more honest brand, because its conference is basically not afraid of friends, and the product quality is also very good. But before it was also complained about the low matching high price, so in recent years it has worked hard to save its own image and launched a sub-brand iQOO. Its main brand's volume models also mainly rely on the X series, Y series and S series. However, in the positioning of the flagship market, VIVO has now made new changes.
VIVO X70
ViVO mobile phone product line is still very rich, its positioning is very clear, there are main online and main offline models, many are explosive products. It is precisely because of the far-reaching layout that it has ascended to the throne of the domestic market after Huawei. However, the positioning of the flagship VIVO seems to be somewhat unstable, and in addition to the long-lived X series, the Nex series has not been updated for a long time. Although everyone is looking forward to the new Nex series of machines, in the end it is still unable to compete with reality.
VIVO Nex series
Recently, there are relevant media reports that VIVO's high-end sub-brand Nex Business Unit and subordinate teams have been cancelled and integrated into VIVO as a whole. Judging from the official page, it is true that there is no separate typesetting of the Nex series, or perhaps it is really canceled. This is obviously not good news for users who are looking forward to the new Nex machine, but the official practice also has its own considerations. After all, since Nex 3s, this series has been stranded, basically in the form of a concept machine, and there is no special significance.
Breaking news
When the first generation of Nex was born, the heat was still very high, and with the real full screen, it set off a wave of upsurge of lifting cameras in the mobile phone industry. However, the subsequent products did not attract much attention, although the hardware and appearance were very good, but did not allow VIVO to gain a foothold in the high-end market, and sales were far less than the X series. Therefore, it is also reasonable to cancel it, if it is only used as a concept machine, it is OK, but now that it has been canceled, then the X series two will definitely impact the high-end market.
Graph source network
In fact, VIVO has long tried to enter the high-end flagship market, but the response is very general. The early VIVO XPlay series products were strong, focusing on music products, but unfortunately failed to stick to it. The Nex series is also windy and rainy, and has not brought substantial changes, that is, the iQOO flagship and the X series super cup are now supporting the field. There is a saying that the current iQOO 9 series and VIVO X70 series are really good, and consumers are gradually recognizing.
billboard
It is not easy to build a high-end brand, and the domestic brand is that Huawei has come out, and it has been insisted on for many years before it is recognized. It is a self-developed chip and some unique technology, coupled with publicity and positioning to go to the high-end, while other brands are much weaker in comparison. The first is that there is no core highlight, on the other hand, high price does not necessarily represent high-end, at least in the eyes of users, experience and service must be the first. While the product force is strong, it is more necessary to do a good job in basic services.
High-end models
Are impacting the high-end market, this road is not easy to go, as for the relevant adjustments of VIVO, I believe they all have their own plans and processes. As a consumer, the main thing to see is whether the product is good or not, whether it can afford the high-end price, no matter which model, only can bring excellent experience.