A few days ago, Sina Digital mentioned in a related report, "During MWC2022, TM Roh, head of Samsung Electronics' mobile experience department, announced that the Note series will appear under the name of Galaxy S Ultra from now on. This means that Samsung does not plan to release another Note, and the S Ultra will become a device that inherits the tradition. ”
In other words, the familiar Galaxy Note series has ushered in a complete end. Now, less than a week before this news was announced, another familiar smartphone product line seems to be disappearing in front of everyone.
On the morning of March 3, Sina Technology reported that "Vivo's high-end sub-brand NEX ushered in a major change, and in an internal structural adjustment in February this year, Vivo abolished the NEX business unit and its subordinate organizations." ”
In the vivo official website query, the top NEX series label is no longer visible. Multiple speculations suggest that this also seems to imply the official cancellation of the NEX series.
Subsequently, Jia Jingdong, vice president of vivo brand and general manager of brand and product strategy, also gave a definite response.
It mentioned that "just brushed some media and netizens' attention and discussion on NEX, some information can be shared: the original NEX series of exploration and innovation mission of new experiences and new forms will not disappear, will be carried by our flagship product X series." ”
"Soon vivo's X series will usher in its tenth anniversary, and here is a small spoiler: the upcoming X series of new products will also present more innovations and surprises in terms of form and experience, and any expectations of NEX can be answered on the new X series."
That said, the NEX series can be confirmed to have been officially canceled. Next, you should not see the iterative update of the series of products.
Prior to this, there have been many breaking news about the next generation of vivo NEX.
At that time, the news showed that the new vivo NEX 5 will support 80W super flash charging, customized 6C high-rate dual batteries, 20V-4A fast charging protocol, built-in 5000mAh battery, bringing outsole full focal length images and a good fast charging endurance program; it is also expected to be equipped with a large screen of about 7 inches, flexible OLED material; the core specifications are equipped with the latest Snapdragon 8 chip.
As for the specific arrival time may be in February this year. But it is clear that this new machine has not been released according to the time of the news, and the subordinate product series has now officially ended.
Blogger @ digital chat station related breaking news shows, "at the end of last year, the blue factory combed the product line and said that NEX should be more year-round, and also made a 7-inch large-screen business flagship and a high-end folding screen mobile phone, both of which belonged to NEX before internal planning, and now it may be classified into the X series." "The blue factory product line has been divided, the X series of 7-inch large-screen stack flagship and the first ultrasonic screen under the fingerprint folding screen are faster, all of which are ultra-high-end positioning."
As far as the rumors are concerned, the official cancellation of the vivo NEX series should be a decision made in recent months. The subsequent NEX series product positioning will be continued by the flagship X series.
The next vivo X series products will bring new products such as the 7-inch large-screen stack flagship and the first ultrasonic screen fingerprint folding screen. As for the actual situation of the new product, it is necessary to wait for the subsequent official response.
Unlike vivo's other product series, the NEX series has always carried the mission of exploration and innovation of the vivo brand. This makes this product series bring about the exploration of product forms such as lifting full screen, waterfall screen, and double screen. To this day, users still miss these designs. With the end of the NEX series, the subsequent development of the vivo X series has become more concerning.