At the forefront| Youzan made a business department adjustment, and founder White Crow announced a new vision for the company

36 Kr learned that Youzan recently announced the official opening of the business department adjustment, splitting the front-end business into five major business units: social e-commerce, new retail, beauty, education, and Allvalue.

For the recent industry rumors that Youzan laid off 1500 employees, 36Kr sought a reply from Youzan officials, and Youzan officials denied this statement.

It is understood that youzan's organizational adjustment is not only for the division split of the integrated management structure, but also for the upgrading of Youzan's mission and vision, and White Crow particularly emphasized the necessary ability of the future to B service enterprise to "continue to create value" and the key components of Youzan's future strategic organizational capabilities.

Bai Crow said that Youzan currently has businesses that "provide universal value based on horizontal capabilities", such as micro-malls and Wangxiaodians; there are also businesses that "provide in-depth solutions for vertical industries", such as new retail and beauty. These businesses have their own different styles, and collaboration needs, this split will allow different business units to complete closed-loop collaboration faster and independently, so as to better help merchants succeed.

In a screenshot of Youzan's internal "Strategic Thinking 2022" obtained by 36Kr, White Crow said that the necessary organizational capabilities for "continuous value creation" should be: the ability to truly understand customer needs; the ability to effectively develop technologies; the ability to help customers truly realize value through effective services; and the ability to obtain value through sound business model design/commercial design.

There is a record of strategic thinking within Zan

At the internal meeting, White Crow also mentioned that under the new structure, Youzan will "help every business that values products and services succeed" while building a beautiful organization of mutual achievement.

Prior to this, White Crow had unveiled the company's new mission and vision at the all-hands meeting. The mission of the new version of Youzan is to help every merchant who values products and services succeed; the vision is to be committed to becoming the most trusted leader in the field of merchant services and a beautiful organization that achieves excellent talents. Among them, the second half of the vision part is changed from "continuing to be an enjoy organization" to "a beautiful organization that achieves excellent talents".

White Crow finally mentioned that "we can't grow for the sake of growth", "the most valuable assets should be: the merchants who trust us, the team with common goals and cohesion, and the ability to continue to create value".

Last November, Youzan released its results for the first three quarters of 2021. According to the financial report, in the first three quarters of 2021, Youzan's revenue reached 1.18 billion yuan, and the overall gross profit was 720 million yuan. In the first three quarters, youzan GMV was 71.8 billion, with an average sales of about 800,000 per merchant during the period, an increase of 8% year-on-year.