Operator Finance Intern Lin Hongyan/Wen
In recent years, a variety of game products have poured into the game market and won the love of many players, but at the same time, its game experience is also the focus of attention of the majority of players. The NetEase Zen Business Unit is still fresh in the memory of its Harry Potter mobile game being asked to resign.
On January 20, 2022, the topic #10,000 People Quitting Harry Potter Magic Awakening Planning rushed to the Weibo hot search list.
In this regard, the official Weibo of Harry Potter Magic Awakening apologized at noon on January 20, responding that it was deeply sorry for the bad experience brought to the wizards by the New Year version of the event planning, and the positive feedback and suggestions of the wizards have been reflected and optimized for the first time. On the evening of January 20, the official Weibo of Harry Potter Magic Awakening released the content optimization plan for the New Year version of the event.
In November 2021, the mobile game also had "leaning back" and "sticking out" behaviors because of female characters being hit, while male characters did not have such a setting, triggering complaints about whether there was "insulting female players".
For this matter, the official Weibo of Harry Potter Magic Awakening Studio issued an apology statement, saying: Such a mistake did bring players a bad game experience, and also exposed our omissions in the action modification and testing.
It is understood that the developer of Harry Potter Magic Awakening is netease Zen division. The division was promoted to the company's first-level business unit on November 8, 2021, which was originally the Zen studio under the Poseidon division, and the studio producer Jin Tao was promoted to the president of the Zen business unit, reporting to Ding Yingfeng and Hui Xiaojun.
According to Baidu Encyclopedia, Jin Tao joined NetEase Interactive Entertainment in 2014, led the team as a producer to incubate and develop the "Yin and Yang Division" mobile game, dominated the best-selling list after being launched in September 2016, established Zen Studio at the same time, and launched "Harry Potter: Magical Awakening" in September 2021.
(Editor-in-Charge: Linghua Kang)