Explore the new market of enterprise service 100 billion yuan, the layout of cloud academy

In 2016, the World Economic Forum announced that by 2020, 35% of the world's core job skills will change. In China, the figure is 41 percent.

In the workplace, whether individuals or companies, do not want changes in core skills to make the workplace and positions be severely affected. Therefore, "learning new skills, adapting to new changes, and becoming a composite "π talent" has become a core topic in the workplace.

So, in the digital age, can various cloud computing, big data and artificial intelligence technologies provide shortcuts for the cultivation of "π talents"?

The answer is not only yes, but they may provide more services than just nurturing talent.

The 100 billion new market behind "Brilliant Nebula Learning"

On February 24, Yunxuetang, the head service provider that provides integrated enterprise learning solutions for enterprises, released a new product called "Brilliant Nebula Learning", which gave people an intuitive impression of enterprise learning in the digital age.

At the new product launch, according to the introduction of Zu Teng, CEO of Yunxuetang, Yunxuetang "Brilliant Nebulas Learning" has undergone a comprehensive upgrade in six aspects: knowledge and learning system, business and organizational empowerment, solutions, operational capabilities, user experience and technology.

Cloud Academy CEO Zu Teng

Corresponding to its powerful product function concept, the technical capabilities of "Brilliant Nebula Learning" are also impressive.

In addition to the industry's "leading" security protection, the platform also applies advanced PaaS architecture to quickly and efficiently realize the industrialization, scenarioization, integration and personalization of product construction, support the concurrency of digital learning needs from 100,000 to 1 million, and improve the user experience and meet the higher requirements of customers on this basis.

Therefore, what kind of track is "enterprise learning", and what kind of value will be released behind the development of "Brilliant Nebula Learning" in Yunxuetang?

According to market research firm IDC's forecast in 2020, by 2022, 65% of global GDP will be driven by digitalization. In the mighty tide of digital transformation, digital talent is an important guarantee for the sustainable transformation of enterprises, and it is also a necessary condition.

As a result, the need for training in digital enterprises has emerged.

According to the report of the Prospective Industry Research Institute at the end of 2020, in the process of realizing digitalization, the market size of domestic enterprise training (learning) alone will exceed 900 billion yuan by 2025.

Yun Xuetang, the developer of "Brilliant Nebula Learning", aims at such an unprecedented huge market.

The value released behind Yunxuetang has been perceived by smell-sensitive investors. According to public information, in 2021, Yun xuetang has completed the E2 round of financing led by Matrix Partners China and followed by Sequoia China and Hongzhuo Capital. According to estimates, the valuation of Yunxuetang has exceeded $1 billion.

Some investors have commented on it: When other companies are still considering how to better cloud service or content docking, Cloud Academy has been at least 3 years ahead.

Enterprise Learning Needs: From Developing Talent to "Empowering the Business and Activating the Organization"

"Corporate learning" is not a new concept.

Employee induction training, vocational skills training, management training, to achieve knowledge iteration, ability innovation... These are the processes that all people in the workplace must go through. In the digital age, if you look at "corporate learning" from the perspective of managers, the connotation of this term will become more complex than ever.

Digital technology itself requires a threshold. In addition, the business development in the digital era has different requirements for enterprise learning and organizational development than before. "We have had some customers whose business has expanded rapidly, opening thousands of stores a year and needing rapid training to incubate reserve store managers and store managers; some large enterprises have tens of thousands of people, facing digital transformation and innovation of underlying technologies, what should we do?" Zuteng asked.

This is not a simple matter of personnel training.

Zu Teng summarized the goals of enterprise learning in the digital age into two: the first is to develop talents in batches, that is, new employees are effectively transformed into new employees with output capabilities through training; second, it is to help the business and activate the organization - traditional corporate training often stops at employee training, and is often missing in terms of employee innovation and collaboration and improving enterprise growth. In the overall dynamic digital environment, enterprises need employees to continue to learn, online and offline combined learning and learning based on different scenarios of the business, to achieve quantifiable enterprise learning effects, more importantly, to help business growth learning.

Yunxuetang has been deeply engaged in enterprise learning for 10 years, and while striving to help enterprises develop talents, it has made long-term efforts towards the goal of "helping business and activating organizations".

In 2011, Yunxuetang was founded as a SaaS software company engaged in corporate training. It started precisely.

2010 is known as China's "first year of cloud computing", the rapid development of cloud computing and infrastructure support, so that cloud academy in the enterprise learning SaaS track galloped for 10 years, in the enterprise training road has accumulated rich experience.

The "accumulation" mentioned here can be quantified by a set of data in Zu Teng's mouth, "We have served more than 20 large industries, distributed in nearly 40 sub-industries, more than 3,000 industry head enterprises, covering 60% of fortune 500 companies, and training more than 100 million people a year." ”

Behind the data reveals a huge imagination space.

After serving many enterprises, Yunxuetang has not only accumulated rich experience, but also importantly, through the mining and analysis of benchmarking customer demand insights and co-creation, user learning behavior and learning projects, the common logic behind the personalized enterprise learning needs scenarios of many enterprises is extracted, and the best practice model is extracted to "form a model that relies on the productization of middle and taiwan production and research capabilities".

Self-growth from SaaS to Trinity Solutions

This is a path of self-growth through a spiral cycle.

To put it simply, Yunxuetang did not stay in the SaaS business for 10 years, but constantly iteratively updated in the development of digital technology, while strengthening the ability to serve customers, transforming itself from a software vendor into a "software + content + service" trinity of enterprise learning solution service providers.

This is the core competitiveness of Yunxuetang all the way out on the SaaS road: it can not only provide general-purpose functions and platforms, but also generate typical scenarios according to customer needs, and then productize based on the relevant models previously developed, closely combining the two characteristics of "universal" and "customization" in the digital era.

For example, the "Brilliant Nebula Learning" product is not the whole of Cloud Academy products. It's just the software part of a trinity enterprise learning solution, and it's also the infrastructure of the business.

Yunxuetang also provides customers with digital content products and operation services based on software. In terms of content ecology, Yunxuetang has continuously increased investment in digital content research and development in recent years, as well as creating a "standardized factory" system for mass production of content. The content system not only has a general ability, management leadership and other job courses, but also has content courses for core business scenarios and key position capabilities in finance, medicine, catering, retail, manufacturing, real estate and other industries.

In terms of operation services, the operation team can provide enterprises with professional services for system construction, program design, project landing, professional delivery, learning operation, technical operation and maintenance, and service outsourcing.

This is also the core barrier of Cloud Academy in the industry.

From the perspective of the overall business architecture, although Yunxuetang still takes SaaS software services as the business entrance, it has gone further in the business model and formed a SaaS+ transaction model.

Through the growth trajectory of Cloud Academy, it is not difficult to see a new trend: under the competition and precipitation of SaaS in the past 10 years, a single SaaS service is giving way to a new business form that integrates SaaS and PaaS. At the very least, in the field of enterprise learning, Cloud Academy is taking the lead in experimenting with this form of business.

Scenario-based training drives the growth of the second curve of enterprises

"The new product released by Yunxuetang once again shows the company's product polishing power and the high degree of understanding of the needs of this industry." Industry insiders who have seen the cloud academy conference said.

The launch of "Brilliant Nebulas Learning" shows that the product development logic has far exceeded the basic stage of enterprise learning of "course training to the cloud". On the basis of human resource training, it extends the value of the service and focuses more on the high coupling of software functions and actual business scenarios.

As a result, the learning scenarios built by enterprise employees through "Brilliant Nebula Learning" can not only realize the production, activation and conversion of enterprise knowledge, but also ultimately help enterprises achieve a comprehensive upgrade of talent capabilities and organizational capabilities.

Explained by the classic "second curve theory" of management, that is, "Brilliant Nebula Learning" revitalizes the human resources of enterprises and helps to achieve a new growth curve for enterprises.

This is precise insight into customer needs. However, to meet the needs of customers, massive data support is just the beginning. It is also necessary to have strong algorithms and stronger artificial intelligence capabilities. The "Universal Learning Content Designer" (ULCD) developed by Yunxuetang can support more than 1 million learning scenarios through design combinations.

This isn't the only product highlight of Brilliant Nebula Learning. For enterprise learning, it is also a core requirement for enterprises to achieve measurable results and maximize efficiency.

In order to achieve this, Yunxuetang has established its own theoretical model - "E3 model", that is, to achieve the visualization of effects, efficiency and experience in product design. In layman's terms, it means that the learning effect of the enterprise is visualized, measurable and traceable; the learning efficiency is efficient; and the learning experience is learner-oriented, which improves the training participation and completion rate of employees.

For example, in terms of learning efficiency, "Brilliant Nebula Learning" introduces a scenario-based enterprise training learning solution, which can restore the requirements of the business scenario for the position and build accurate learning projects. In terms of learning experience, the "Brilliant Field" in "Brilliant Nebula Learning" can enhance employee learning participation and atmosphere, "Brilliant Tour" can allow employees to enhance their self-learning interest and willingness through gamified learning, and the two modules represent the application of the principle of experience personalization in E3.

From efficiency improvement to effect feedback, "Brilliant Nebulas Learning" builds a closed loop of digital enterprise learning process.

With the deepening and acceleration of digital transformation, the technological innovations and inventions that have emerged in the enterprise learning market are gradually rising to the innovation of product ideas, and gradually evolving into business model innovation. Rather than being a catalyst for enterprises to learn SaaS innovations, cloud academy is a representative of new species hatched as the industry matures.

However, all of this cannot be born at the slightest movement of a spiritual machine. They are the optimal results precipitated by time after countless experiences, data accumulation, operational thinking, and model building and trial and error.