Can't bear the decline in sales! Kia Smart Run provides dual styling and actively enhances product strength
Text/Su Jin Ji
Replacing the new logo, for a car brand needs to have the courage to go to the old and welcome the new, Kia as a representative of the Korean movement, it has a high reputation in the country, and even the rise of this brand in the domestic market is very fast, because at that time, most of the domestic independent brands are still obsessed with the competition in the field of buying vegetable cars.
However, Kia can give sports significance to its models with a new dimension, so the models under the brand have a great influence among the young generation in China. Most young people in the market often focus on Kia's models when choosing a joint venture car, so Kia at that time had a large number of ownership in the domestic automobile market.
However, the rise of domestic independent car brands is also very rapid, and in just a few years, Kia has gradually been left behind by young people. Therefore, for Kia, competition is indispensable, and the competitive pressure it faces is also huge, so it needs to grow up quickly, break the existing limitations, and inject fresh blood into its products.
Subsequently, Kia has greatly improved its product design level, followed by its new logo. As one of Kia's sales pillars, Zhipao has also rapidly ushered in the era of inner volume. Nowadays, all versions of kia smart running series are named with the Ace code name, and its product power has also been improved.
The Kia Smart Run currently on sale lacks some of the simplicity of the previous old Smart Run, but it looks younger. The body retains a wide and boxy visual effect, and the overall feeling is slightly stiff. The model's light set and many details have added popular elements, and after making adjustments, they also bring more freshness to the appearance.
However, the size of the model also gives a double styling design, and there will be differences in appearance between versions according to the difference in power. The 2.0L self-priming engine gives 161Ps+193 N m in terms of power, and all 2.0L self-priming models have adopted a chrome straight waterfall design in terms of grille, retaining a refreshing youthful atmosphere in terms of shape.
The GT version is equipped with a 1.5T turbocharged engine with a power of 200Ps + 253N m. The GT version of the model will be more aggressive in terms of power, so the appearance with the power also has a radical visual effect, this version of the grille uses a honeycomb mesh element layout, and the grille also has a red logo to emphasize the overall sports aura of the model.
The changes in the interior of the model will be more eye-catching than the appearance, its interior overall atmosphere is biased towards simplicity, but it is also very refreshing, the interior color matching uses a lot of bright color elements, so the interior is trendy enough. The display in the center console is centered in a floating design, and the thin screen will be lighter.
Because this model belongs to the urban SUV, its home orientation is essential. The model tries to retain a comfortable riding experience in terms of seats, and the reservation of rear space is relatively generous, and the ambient atmosphere in the whole car will not make people feel depressed and dull. And the tail box also has enough reserved space to put some luggage, backpacks and other items.
summary:
Kia Zhipao currently gives two designs for users to choose from, but no matter which kind of styling design, the new Kia Zhipao and the old model have a large texture gap, it is obvious that the new Zhipao has been meticulously adjusted in two different design styles, so the atmosphere created is very different from the past. At least this time the transformation of this model in terms of appearance closely follows the current trend of the times, when a brand has experienced a time of being forgotten by everyone, it has awakened again, it is no longer willing to re-experience that moment, so Kia is currently actively injecting freshness into the model, and the product strength is no longer stuck in place.