On the evening of March 1, the "2022 (Spring) National Consumption Promotion Month" sponsored by the Ministry of Commerce was officially launched, and the activities will last from March 1 to March 31. Focusing on new consumption hotspots such as "home consumption" and "her consumption", Shanghai officially opened the curtain of Shanghai Station activities at Raffles City Changning Square.
The "National Consumption Promotion Month • Shanghai" activity focuses on "home consumption", benefiting consumers and launching a number of high-quality goods and services. For example, from March 4 to March 31, the "2022 Shanghai Home Appliances home improvement consumption season" will issue the first batch of 80 million yuan of consumption subsidy coupons to consumers, and Shanghai Gome and Yongle will be designated subsidy units for consumption subsidy coupons. Consumption subsidy coupons will be issued in the form of Alipay card coupons, the public enter the Alipay consumption subsidy activity entrance, or search for "true happiness" through the search box, you can enter the activity page to receive a consumption subsidy coupon worth 1050 yuan, including 50 yuan, 200 yuan, 300 yuan, 500 yuan general consumption coupons, to Gome, Yongle city offline stores, true happiness APP store page shopping, Alipay payment can enjoy a discount.
In addition, Suning Tesco simultaneously sold 100 core new products of all home appliances, and launched activities such as "double supplement for low old prices" and "3,000 yuan exclusive fund for home improvement home appliances". Red Star Macalline integrated 200,000 limited explosive products, so that the profit subsidy reached 1 billion yuan. Yuexing Home Furnishing issued subsidies of 100 million yuan.
B&Q gathers more than 100 brands and launches special home improvement services such as "B&Q Home & Jingdong Assured Decoration 199,000 Yuan Selection Package" and "7 Days New Home". Yongda Automobile and Oriental Shopping launched as many as 10 professional car live broadcast activities.
Greeting the "March 8th Women's Day" and focusing on "her consumption", the "National Consumption Promotion Month • Shanghai" launched a series of consumption promotion activities with diverse forms and rich contents around key areas such as clothing, beauty, beauty salons, gold and silver jewelry, and fitness. For example, Shanghai Fashion Week will release more than 100 new products on the occasion of the 20th anniversary of the event, and launch the "Shanghai Fashion Week She Power Fashion Dialogue".
Xujiahui Mall organized major shopping malls to launch a series of women-themed special activities such as "Chao Bazaar", "Spring Women's Day" and "Huidong Women's Heart", accompanied by parade interaction and artistic performances. Uniqlo debuted more than 70 new products, with a discount of 200 million yuan.
Bailian Co., Ltd. launched multiple preferential activities such as beauty welfare group, online Bailian cloud store, third-party payment discounts and so on. Takashimaya launched a full discount and cosmetics discount upgrade activities. New World launched the March 8 Women's Day album, the Spring Cosmetics Festival album and the New World Spring Fashion Week album, with more than 20 activities throughout the month.
In addition, this "National Consumption Promotion Month • Shanghai" integrates diversified consumption scenes such as coffee, art, public welfare exhibitions, and digital idols to create a new blue ocean of cultural consumption and experience consumption. For example, the "Xujiahui Business District Coffee Life Week" will launch a number of theme sections such as "Coffee + Public Welfare", "Coffee + Art" and "Coffee + Consumption". Bailian shares debuted the "Love Together" art season, and the virtual idol GINA will serve as the good life experience officer of Bailian shares. Jiuguang Center launched brand art exhibitions and offline interactive activities, bringing a series of promotional fee activities such as coupons and gifts for full consumption.
The launching ceremony also released the "Shanghai Consumer Market Big Data Blue Book". The "Blue Book" pointed out that from the perspective of consumption hotspots, "home consumption" and "she consumption" mainly based on clothing, shoes and hats, automobiles, cosmetics, gold and silver jewelry, and home appliances and home appliances accounted for nearly 40% of The consumption of shanghai's offline retail industry.
From the perspective of key business districts, the total annual offline consumption of Nanjing West Road Commercial Circle, Xiaolujiazui-Zhangyang Road Commercial Circle and Nanjing East Road Commercial Circle ranks among the top three in the city. From the perspective of foreign consumption, Shanghai's foreign consumption inflow is nearly 600 billion yuan, and Zhengzhou, Nanjing, Beijing, Ningbo and Suzhou are the main sources of Shanghai's consumption inflow.