While there are more and more opponents challenging Apple, the ones that can pose a threat to Apple don't seem to exist. According to data from a number of research institutions, the iPhone13 has been the first seller for 4 consecutive months. In January this year, the iPhone 13 sold 2.3 million units in a single month.
In the eyes of many people, Apple's monthly sales are only 2.3 million units. As everyone knows, the domestic high-end flagship mobile phone that is known as challenging Apple has a sales volume of less than one million a year. Just think, a year's sales are not as good as Apple's 1-month sales, what to challenge Apple? What's more, since its launch in October last year, the iPhone 13 has rarely reduced its price. On the e-commerce platform, there are occasional discounts of about 200-300 yuan.
Even if it is an offline channel, the preferential margin of iPhone13 is very small, only about 200 yuan. The higher price of the Pro series, the discount is only about 300 yuan. Compared with the continuous price reduction of the iPhone 12, the price of this year's iPhone 13 is very firm.
However, on the eve of Apple's spring conference, iPhone13 opened a promotional model on major e-commerce platforms, reducing prices by 300 yuan and supporting installments. From the price point of view, it is very appropriate to start now, after all, the 300 yuan discount is a very big offer for the Apple 13 series.
However, there are also consumers struggling, apple spring conference has new products on the market, including the dark green iPhone 13 and purple iPhone 13 Pro. Now buy the iPhone 13 with a reduced price of 300 yuan, will it be cut leeks? Objectively speaking, Apple will only release a new color version, and the price may be adjusted back to the original price.
From the current situation of the mobile phone industry, the reason why the price of iPhone13 series mobile phones is firm is two reasons: First, the chip is out of stock; Another reason is that Android mobile phone hardware innovation is lacking, and the iPhone 13 is too cost-effective.
I believe that many netizens are well aware that since its listing in October last year, the iPhone13 has been out of stock many times. On the one hand, the production capacity of the foundry needs to be improved, and on the other hand, the accessories of Apple's mobile phones are out of stock. In order to ensure normal production, Apple cut some orders for the iPad to ensure the production of the iPhone 13. From this point of view, the lack of accessories is an important reason why the iPhone 13 does not reduce prices.
In addition, the price of the iPhone 13 is very competitive. As we all know, the iPhone 13 starter version is 128G, cut the 64G version, the price is 300 yuan cheaper than the previous generation. In the price range of less than 6,000 yuan, it is almost difficult to find a mobile phone with a very good experience except for the iPhone 13.
It is undeniable that the price of many Snapdragon 8 Gen1 mobile phones is around 3500 yuan. Careful comparison of hardware configurations found that the hardware configuration of Android flagship phones is not as good as that of iPhone 13. In terms of performance, the iPhone13 is equipped with an A15 chip, using TSMC's 4nm manufacturing process, and the comprehensive performance is stronger than the Snapdragon 8 Gen1. The fluency of the iOS system is also an advantage that the Android flagship cannot match.
Another point that cannot be ignored is that the iPhone13 supports wireless charging and also has IP68 waterproofing capabilities. In contrast, the Snapdragon 8 Gen1 mobile phone, which costs about 3500 yuan, has a low waterproof level and does not support wireless charging. In terms of appearance, the iPhone13 also occupies an absolute advantage.
Whether it is performance, or the ability to take photos and water, the iPhone 13 performs better than the Android flagship. What's more, some of the top versions of the Snapdragon 8 Gen1 flagship mobile phones, the price is close to Apple's price. Just ask, the same price, consumers definitely prefer Apple. Therefore, after the iPhone 13 opens the promotion mode, Apple's mobile phone sales may reach a new high.