laitimes

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

The development of China's automobile circle and motorcycle industry is really not easy until now, and many car companies have maintained their original intentions and achieved success. There are also some car companies in the early stage of development of special difficulties, and later thanks to the expansion of the market, the founder's courage has been greatly developed, but due to the development of diversification, so that the hard-working car companies quickly collapsed things abound.

At the end of January 2022, a car company in Chongqing declared bankruptcy, the old motorcycle company called Loncin, and the founder was called Tu Jianhua. This is a legendary big man, Tu Jianhua is not a highly educated entrepreneur, he is a mine worker, he dares to toss, bold and careful, in 1993 began to formally start a business, founded Loncin Transportation Machinery Factory. Since then, the development has been smooth sailing, and it has also killed jialing, the big brother in the industry. As the domestic ban on motorcycles became tighter, Tu Jianhua's motorcycle empire began to decline.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

But Tu Jianhua is a bold and careful person, he immediately entered the Southeast Asian market, the original Southeast Asian market by the Japanese car companies firmly grasped, in the face of Chongqing motorcycle all-round price suppression, Japanese motorcycles in the Southeast Asian market rapidly withered.

The problem is that Tu Jianhua blindly pursues low prices, begins to reduce the quality of motorcycles, reduces the procurement cost of spare parts, and repairs, after-sales time is greatly reduced. At this time, Japanese motorcycles made a comeback, they improved after-sales service and quality, and developed the same low-priced new car, with years of deep cultivation in Southeast Asia, Japanese motorcycles also launched a loan to buy a car. After a series of operations, Chongqing Mobang, including Tu Jianhua, has almost fallen to 3% in Southeast Asia, basically in a state of total annihilation.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

Later, Tu Jianhua began to invest in real estate, investment in industrial manufacturing, but also investment in finance, as a lot of funds were consumed, the projects he did did not improve at all, Tu Jianhua was thorough. So on January 30, 2022, bankruptcy and reorganization were announced, and a generation of heroes lost. In fact, in addition to the introduction of the domestic moratorium, it also has a lot to do with its haste for quick success, forgetting its original intention, and blindly expanding.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

Let's talk about another car company, this car company is also from Chongqing, in 1958 it rolled off the first car, this car company is Changan Automobile, the full name is Chongqing Changan Automobile Co., Ltd.

Although it is also from Chongqing, but the fate of these two car companies has a completely different performance, Changan Automobile's development in the past two years must be in the eyes of the small partners, most of its new cars have good sales, whether it is fuel vehicles, or new energy vehicles, are doing well. And Changan Automobile is not only good in its own sales, but also in its own little brother's sales, such as Changan Auchan.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

Changan Auchan is a sub-brand of Changan, starting from 2018, Changan Auchan began to transform, and in about four years, sales have completed a qualitative leap. In 2021, Changan Auchan's cumulative sales reached about 230,000 vehicles, successfully entering the top ten of the domestic automobile sales list. Why Changan Automobile can get such high sales, in fact, consumers are also looking at it.

Once real estate, finance is all the rage, many car companies have begun to enter the above areas want to make money lying down. However, Changan Automobile has adhered to its original intention and has been engaged in the most bitter and tired automobile research and development and sales. To know that the automotive industry is a heavy investment, the future is uncertain of a chore. With years of hard work, Changan Automobile has become a golden signboard in our country. With Changan's aura and technology, Changan Auchan is naturally more able to please domestic consumers, and its new cars do have good product competitiveness. Today let friends who are not familiar with Changan Auchan to see how strong the independent brand is, we introduce one of its blockbuster SUV, that is, Changan Auchan X7 PLUS, the new car has a larger appearance, better performance, more beautiful shape, and a higher level of intelligence.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

The appearance of the new car is really good, the staggered diamond-shaped grille, the eagle-shaped headlights, coupled with the three-dimensional sense of movement surrounded, to be honest, the fashion sense and metal texture of the front of the car are indeed fully grasped. And the new car is also equipped with LED near and far light headlights and LED daytime running lights, its lights form a matrix shape design, the light visual sense is better.

From the side, the new car is equipped with a more practical roof rack, but also equipped with an oversized wheel hub design, the same as the front of the car, but also equipped with red lines, tough body waistline, with a strong sense of fashion and sport. Friends who like camping, may wish to buy a roof tent, you can directly take a short break on the tent, is not it cool?

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

The tail design is also safe and stylish, with through-the taillights, fine chrome trim, and chrome exhaust pipes. In the body data part, the length, width and height of Changan Auchan X7 PLUS are 4730/1870/1720mm, and the wheelbase is 2786mm.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

The interior of Changan Auchan X7 PLUS is also modern, the central control part is equipped with a 10.2-inch floating LCD screen, while the driving computer screen is equipped with a 10.25-inch full LCD color large-screen design, and these two electronic shell screens are not embroidered pillows, with very good performance.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

The new car is equipped with a monitoring system, which can monitor the safety of the new car in real time through cameras and voices, and is also equipped with an on-board KTV, transparent chassis, on-style3.0 intelligent control car interaction system, and also has a one-key parking system, which is particularly powerful in the car. At the same time, the new car also takes care of children, Changan Auchan X7 PLUS has a child care mode, which can play children's favorite in-car entertainment information, and can also control temperature and air quality.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

In addition to these designs, the space of Changan Auchan X7 PLUS is also very spacious, the wheelbase is excellent, the rear floor is fully flat, coupled with the second row of seats that can be reclined, the rear row is completely transformed into a large bed, not only spacious, but also high utilization.

Looking at the powertrain, the new car is equipped with Blue Whale's new generation of 1.5T high-pressure direct injection engine, and is equipped with an efficient super-power combustion system, and the gearbox is a seven-speed wet dual-clutch transmission. Tell you, this engine has a maximum power of 188 horsepower and a peak torque of 300 N·m.

In 2022, a domestic car company empire went bankrupt, consuming 40 billion yuan! Changan's new brand has risen rapidly

Many friends think that this model is indeed very good, but if the price is not grounded, the same consumers will not buy it. Do you know the price of this Changan Auchan X7 PLUS? Starting from 79,900 yuan, the flagship version is only 133,900, such a price and product competitiveness do make the new car have a strong strength.

The above two car companies actually face many difficulties, one chooses to study hard, the other chooses a short and fast route, ten years later, the victory and defeat have been known.

Read on