With the advantages of fashionable and powerful appearance, strong power and large space, SUVs have always been favored by Chinese people. And with the upgrading of consumption, the rise of post-90s and post-00s consumer groups, and joint venture SUVs with mature technology and reliable quality, more and more consumers are listed as the first choice for car purchases.
Take the joint venture SUV market of about 150,000, which has developed into the largest domestic demand and the most competitive market segment, and it is also the ballast stone of many brand sales, focusing on fortification.
Of course, under the fierce market competition, many models that are popular with consumers have also been born, such as the Kia Smart Run Ace, which has become an idol power player in the market segment for more than half a year.
150,000 selected joint venture SUVs, to the top of the rejection of the version
Shopping around has always been the habit of Chinese people, especially for large commodities such as cars. They all want to choose an ideal car with both face and inside in a limited budget, and if the price does not meet, they will be directly PASSed.
Looking at the 150,000 or so joint venture SUVs, there are more options to choose from, but mainly concentrated in small SUVs like Honda XR-V, Binzhi, Toyota CH-R and Volkswagen Tujiao, which have small space, weak power, and relatively low practicality, while the joint venture compact SUVs are few and far between.
Smart Run Ace is precisely aiming at such a market gap, the 150,000 range can not only start with the highest match of the 2.0L version, but also choose the 1.5T version. Of course, 150,000 can also choose to joint venture compact SUVs such as Qashqa and Tuyue, but it is only the lowest version, commonly known as the "cai version", and the car experience is naturally inferior.
In addition, it is worth saying that it is easy to buy a car and difficult to maintain a car, and maintenance and refueling after buying a car are also an important expense. The maintenance cycle of the Smart Run Ace is relatively long, and the cost of car maintenance in the later period is naturally relatively low. Opponents at the same level, such as Tuyue's short maintenance cycle, increased the cost of the later stage in disguise, and also added No. 95 gasoline, and now the oil price is high, which undoubtedly increases the cost of the car.
So choosing the Smart Run Ace is not only to maximize the consumer's budget and enjoy a better car experience, but also to save an extra monthly expense, buy some small toys for children or go out to relax.
Insight into consumer needs, show their own style
When the price circle is set after the model, consumers second measure the appearance of the vehicle, after all, the Chinese people have always been more concerned about the eye rim, especially young consumers, that the shape of a car in a certain sense also represents the owner's aesthetics and temperament, driving out must have recognition.
However, even if there are more than 100 SUVs pouring into the market every year, due to the limitations of family design, technical costs and other factors, the homogenization in design, function and other aspects is becoming more and more obvious. Consumers can only be forced to compromise with products, and in the long run, their hearts are more eager to see different models.
The Smart Run Ace entered the market as a game-breaker, adopting the design concept of "high-energy pump sense aesthetics", which is both fashionable and dynamic and atmospheric and stable. Standing directly in front of the front of the car, you can see the towering front, straight engine compartment silhouette, as well as the unique star dot matrix horizontal mid-mesh or waterfall-type vertical patterned net, as well as eye-catching led headlights and daytime running lights, plus a straight-through waistline, 18-inch tiger claw large wheels, vertical dazzling taillights and racing tail diffusers, which make people feel amazing.
In contrast, other 150,000-level compact joint venture SUVs, such as Tuyue is still a typical family design style, stable and lack of vitality, while Qashqai, although it is biased towards a young design, it still gives people a feeling of not being able to let go.
Therefore, compared with compact joint venture SUVs such as Tuyue and Qashqai, the sense of fashion and toughness possessed by the Zhipao Ace can bring consumers a sense of freshness that has not been given in the market.
Not only that, the Smart Running Ace also shows its own style in terms of intelligent networking. Intelligent network has always been the short board of the joint venture brand, and this is an important car selection standard for young consumers, smart running Ace applies the industry's leading intelligent interconnection system 3.0 jointly developed with Baidu, which is far more advanced than the same level of models, and directly hits the pain points of user demand.
In terms of the most basic operation of the large screen, the Zhipao Ace is equipped with a 10.25-inch multimedia touch screen, the screen display is delicate, the operation is smooth, and the 7-inch high-grade colorful dashboard and the contrasting interior matching create an immersive technology sports driving atmosphere. On the other hand, Qashqa, Tuyue, the size of the central control large screen is relatively small, not to mention, the operation is not smooth, and the plastic sense of the entire interior is obvious, it is really difficult to attract the attention of consumers.
Specifically, the car networking system equipped with the Smart Running Ace, in addition to supporting common online navigation, online music and voice control functions, also supports CarLife and cloud OTA upgrades, allowing users to experience the most cutting-edge Internet technology at any time.
Not only that, the system also has the IoT car home interconnection function, which can be connected with the home Internet of Things, and the intelligent air conditioner, smart lights and other devices in the home can be controlled in the car. Think about when you enter the door, everything in the house is ready, is not very fit. Coupled with the same level of unique valet parking, voice memos, takeaway ordering, dual-area voice recognition and other black technologies, further fit the current young users' lifestyle.
Tuyue and Qashqai, one supports CarPlay and CarLife and the original interconnection /mapping, one is with navigation, Car Networking, Bluetooth/car phone, voice recognition control functions, both cars are only able to meet part of the intelligent needs of consumers, but the smart running Ace is more comprehensive.
The value exceeds the benchmark, and it is the new alliance owner of the market segment
Relying only on the differentiation brought about by price, design, and intelligent interconnection, it seems that it is not convincing to say that the Smart Run Ace can become the most preferred 150,000-level compact joint venture SUV.
Just as everyone who wants to be the master of the wulin alliance must first defeat the current alliance master, the Zhipao Ace can be deeply liked by consumers, because it also has the value strength that the same level of benchmark Tuyue and Qashqai do not have.
For example, in terms of vehicle dynamic performance that consumers have never compromised, the Smart Ace offers two options, of which the "2.0L 6AT" power combination focuses on smooth output and extreme reliability. The 2.0L engine has a maximum power of 161 hp, a maximum torque of 193 Nm, and a comprehensive fuel consumption of less than 6.5 liters per 100 km, ranking among the best in fuel economy.
In addition, the "1.5T 7DCT" power combination, under the support of Kia's unique CVVD technology, this 1.5T engine has a maximum power of 200 horsepower, a maximum torque of 253 Nm, and a comprehensive fuel consumption of only 6 liters per 100 kilometers, which is more enjoyable driving and has excellent fuel economy.
In the same budget, Tuyue is equipped with a 1.4T engine, and the Qashqai is equipped with a 2.0L naturally aspirated engine, whether in terms of power response or fuel economy, the Smart Run Ace is better.
The concept of consumption returns to rational young consumers, and the purchase of things is more in pursuit of the value satisfaction of one penny and one goods, which is intuitively reflected in the configuration of the car is a little more. Also compared with the version with similar prices to Tuyue and Qashqai, the comprehensive configuration of the Smart Running Ace is more dominant.
For example, the main driver seat of the Smart Run Ace supports 6-way electric adjustment, and the rear seat has adjustable headrests, central armrests, seat heating, air purifiers and other configurations, making driving and riding more comfortable. In addition, the extra engine intelligent start and stop, one-key start/smart key, automatic parking and other functions also make driving more convenient.
Not only that, in order to meet the different choices of consumers, the Smart Running Ace brings the "Smart Travel Pack" option, including FCA Forward Collision Avoidance Assist, LKA Lane Keeping, LFA Lane Following, and NSCC Navigation-based Intelligent Cruise Control to meet the L2 level intelligent driving. Compared with the "simplicity" of Tuyue and Qiaoke, Zhipao Ace gives consumers more choices, and of course, it can safely and competently perform more travel scenarios.
Write at the end:
On the whole, the Smart Running Ace has accurate price positioning, unique charm of high value, the ultimate intelligent technology, strong power performance and rich practical configuration and other strengths, which are not available to competitors such as Tuyue and Qashqai at the same level, and can really be said to be a must for the 150,000-level joint venture SUV. Because of this, by choosing the Smart Running Ace, consumers can enjoy a more personalized, sporty, and intelligent car experience and accompany themselves along the way.