Sports Moments:
On February 25, Beijing, Yanqing, Zhangjiakou Winter Paralympic Village officially opened, the 2022 Beijing Winter Paralympic Games will be held from March 4 to 13, the current Chinese, Italian, Swedish and other delegations, more than 630 people stay in the three Winter Paralympic Villages.
▋ Hotspot focus
The International Olympic Committee publishes data for the Beijing Winter Olympics
The event also set a number of records: the Winter Olympics with the most extensive digital interaction, the Winter Olympics with the longest broadcast time, and the Winter Olympic Games with the highest viewing of the opening ceremony, which received billions of digital platform interactions and more than 600 million TV viewers in China alone.
The Chinese sports delegation for the Beijing Winter Paralympic Games was established
On February 21, the Chinese sports delegation of the Beijing Winter Paralympic Games was established in Beijing. The total number of delegations was 217, including 96 athletes, 121 coaches, staff, competition support personnel, and medical support personnel. The Chinese sports delegation will participate in curling, ice hockey, alpine skiing, snowboarding, cross-country skiing and biathlon in all 6 major events and 73 minor events. This is the largest delegation, the largest number of athletes and the most complete number of participating events since China participated in the Winter Paralympic Games.
Keep filed a prospectus with the Hong Kong Stock Exchange
Sports technology company Keep officially submitted a prospectus to the Hong Kong Stock Exchange. Keep is the largest online fitness platform in China, providing users with comprehensive fitness solutions. According to the prospectus, Keep's fundraising will be used for technology and product innovation, fitness content innovation and development, marketing and publicity.
The Chinese Football Association intends to resume home and away play in the league in April
The Chinese Football Association plans to resume the regular home-and-away format of the 2022 Season of the Chinese Super League, the Chinese League A and the Chinese Second League on the basis of the normalization of epidemic prevention and control in April.
For the first time in 18 years, the "Big Four" outside THE ATP has a new world first
With the ATP500 Dubai station Djokovic upset against qualifier Viselli, he will step down the world number one throne. The post-90s player Medvedev will become the new world number one, and the 27th men's singles world number one in history, breaking the "monopoly" of Federer, Djokovic, Murray and Nadal since 2004.
▋ Star Company
During the Winter Olympics, ANTA Taobao's sales reached 104 million yuan
According to Taobao data, ANTA's official flagship store of Taobao reached sales of 104 million yuan from February 4 to 18, an increase of 29% compared with sales of 80.49 million yuan from January 20 to February 3.
More than 2 million Winter Olympic concessions were sold out, including 1 million ice piers
On February 20, 1 million ice piers were sold in the official flagship store, and users could grab it every hour from 10 a.m. to 9 p.m. On the evening of the 20th, the official flagship store of the Olympic Games announced: more than 2 million items on the shelves at 12 hours on the same day were sold out.
Hangzhou 2022 Asian Games signed a number of new cooperation
Zhejiang Senyu Pharmaceutical Co., Ltd. under the national grass became the official designated functional drink of the Hangzhou Asian Games, the oral beauty brand Vida Glow from Australia officially became the official beauty and health supplier of the Hangzhou Asian Games, and the fresh fruit officially became the official fresh fruit supplier of the Hangzhou Asian Games.
Sports nutrition brand Combit intends to apply for listing on the Beijing Stock Exchange
New Third Board innovation layer company Combit announced that the company intends to apply for a public offering of shares and listed on the Beijing Stock Exchange. The fundraising is intended to be used for the construction project of sports nutrition food production base and brand building and promotion project.
The "2021-2022 CBA League Domestic Player Basic Information White Paper" was released
The CBA League held an online conference to officially release the "2021-2022 CBA League Domestic Players Basic Information White Paper". This is the second consecutive season since the 2020-2021 season that the CBA League has systematically presented information about domestic registered players in the form of a white paper.
Kuaishou reached a copyright cooperation with UEFA and won the copyright of the Champions League
Recently, Kuaishou Sports and UEFA reached a copyright cooperation to become the official live broadcast and short video platform of the UEFA Champions League this season (2021/2022 season), and obtained the authorization of the Champions League live broadcast and short video two creation.
Sunac Ski Training Center was officially established
On February 25th, sunac ice and snow under the hot snow miracle sports brand conference and the inauguration ceremony of sunac ski training center were held in Beijing.
▋Investment financing
STARTER completes $40 million Series C funding round
International trend sports brand STARTER completed a $40 million C round of financing, this round of financing is led by QY Capital, and the old shareholders Sequoia China, Disu Fashion and M31 Capital followed suit.
Allbirds released its 2021Q4 earnings report
In the fourth quarter of 2021, revenue increased 23% year-over-year to $97.2 million, up 43% from the fourth quarter of 2019 and higher than expected at $91.8 million, and the fourth quarter of 2021 was Allbirds' highest sales quarter to date.
Sports brands Soconi and Maile set sales records in fiscal year 2021
Recently, the U.S. shoe industry Wolverine Worldwide Group announced its fourth quarter financial results and full-year results for fiscal 2021. The Wolverine Group, which includes outdoor brand Mile and running shoe brand Socony, for the full year of 2021, Maile increased by 22% year-on-year, And Soconne increased by 57%, setting a record for sales in history.
The U.S. acquires a 55 percent stake in La Dea, the parent company of Atlanta
The Atlanta Club announced an official announcement that the Perkasi family has signed a partnership agreement with a group of investors led by Boston Celtics managing partner and Bain Capital co-chairman Stephen Pagliuca. The investor group will own 55 percent of La Dea LLC, while the Perkassi family will own 45 percent.
▋ Cooperative sponsorship
Understand the ball emperor and the China Football Development Foundation reached a strategic cooperation
Beijing Zhiqiudi Technology Co., Ltd. signed a contract with china football development foundation, and zhiqiudi became a strategic partner of the football foundation.
PUMA became the NBA's official market partner in China
PUMA and NBA China held a strategic cooperation conference in Shanghai to officially announce the long-term partnership, marking that PUMA will become the official market partner of NBA China.
Qiaodan Sports signed a contract with Beijing Sports University to establish a sports performance research fund
Qiaodan Sports and Beijing Sport University jointly donated to the Beijing Sport University Education Foundation to jointly establish the Sports Performance Research Fund for the study of sports equipment function and sports performance promotion.
Liverpool partnered with Cloud Storage leader Wasabi
Liverpool Football Club has warmly welcomed Wasabi Technologies as the Reds' official cloud storage partner. Wasabi aims to build brand awareness and awareness in the global marketplace by partnering with high-level sports organizations.
Future became the official partner of the NBA New York Knicks
Madison Square Garden Sports announced a marketing partnership with family fitness company Future, establishing The Future's personal training app as the official fitness coaching partner for the New York Knicks.
Liverpool renew their partnership with EA SPORTS
Premier League Liverpool have officially announced a three-year renewal of their partnership with EA SPORTS. Liverpool Football Club fans will have the opportunity to download the special edition game cover of their favorite three players.
Shanghai Shenhua signed a contract with Maple Leaf International School
Shanghai Shenhua Football Club will formally cooperate with Maple Leaf International School, with Shenhua Xiaomingxing Youth Training as the carrier, bring excellent coaches and professional sports training resources into Maple Leaf International School, and create a football curriculum that meets the characteristics of the school.
BOE and the Chinese Fencing Association reached a strategic cooperation
BOE Technology Group Co., Ltd. and China Fencing Association signed the Strategic Cooperation Agreement in Beijing, officially becoming the chief strategic partner of the Chinese National Fencing Team.
LinkedIn became a national sponsor of the Women's European Championship in England
UEFA and the FA have announced that social media network LinkedIn is the latest national sponsor of UEFA Women's Euro 2022, joining existing partners LEGO Group, Pandora and Stalin Bank.
The TEAM CHINA sports brand provides uniforms for the National Sailing windsurfing team
With the strong support of the General Administration of Sports and the efforts of the National Service Sports Co., Ltd., the National Sailing and Windsurfing Team became the first national team to change into TEAM CHINA brand clothing.
▋ Star Agent
Zhou Qi's jersey ranks first in the Australian NBL sales list
The Australian NBL League announced the sales of jerseys this season, Zhou Qi ranked first, Delavedova, who had played in the NBA, ranked second, and Zhou Qi's teammate Crick was on the list.
Alphabet Brother signed a long-term agreement with WhatsApp
WhatsApp officially announced that NBA star Giannis Antetokounmpo has signed a long-term agreement with WhatsApp, a messaging service owned by Meta Platforms Inc., to promote the brand globally.
Wu Dajing became a warm courier officer of ZhongAn Insurance
ZhongAn Insurance officially announced that Short Track Speed Skating World Champion Wu Dajing was appointed as the brand warm courier officer. ZhongAn Insurance launched the "Sports Accident Worry-free Insurance", which covers daily sports fitness and high-risk outdoor sports, with a maximum insurance policy of 500,000 yuan, including special protection during the ice and snow season.
Xu Mengtao became the spokesperson of the Jindian brand
Jindian officially announced that Xu Mengtao, the champion of freestyle skiing aerial skills, has become the spokesperson of the Jindian brand.
Ramos became mizuno's brand ambassador
Mizuno, a well-known Japanese sporting goods brand, announced the official signing of football icon Sergio Ramos. The partnership with the Paris Saint-Germain superstar will contribute to the development and branding of Mizuno's high-performance soccer shoes.
▋ Inside and outside the arena
Zhejiang has included football development in government assessments
Abu handed Chelsea under the management of the Club's Charitable Foundation
Chelsea owner Abramovich posted a statement on the club's official website that he would hand over the management of the club to the Chelsea Charitable Foundation.
The U.S. women's soccer team reached a $24 million settlement with the Football Association
According to foreign media reports, the six-year dispute between the U.S. women's national team and U.S. soccer over equal pay for equal work has finally come to an end. It is reported that the two sides reached a settlement, the U.S. women's soccer team can achieve the same level of salary as the U.S. men's soccer team at the national team level, and at the same time receive a loss of $24 million.
The 2022 CUBA All-Star Night was postponed
The Organizing Committee of the CUBA Collegiate Basketball League issued an official announcement that due to the current changes in the epidemic situation, the 2022 CUBA All-Star Night, which was scheduled to be held in Chongqing at the end of February, will be postponed.
CBA Shenyang Division tickets, Shunde Division does not sell tickets to the outside world
The CBA officially announced that the Shenyang Division, the third stage of the 2021-22 CBA League regular season, began to sell tickets, and announced detailed ticket sales information, with ticket prices ranging from 80 yuan to 580 yuan. All events in the CBA Shunde Division (including the shunde division events in the third stage of the regular season and the CBA All-Star Weekend) are temporarily not sold to the public.
The AFC Champions League has changed its format
According to the official news of the AFC Football Federation, the AFC Champions League began in the 2023/24 season, and the number of foreign aid places increased from "3+1" to "5+1", and the format was changed to a New Year's Eve system.
The welcome ceremony for the handover of fire at the Chengdu Universiade was held
The welcome ceremony for the handover of fire at the 31st Summer Universiade in Chengdu was held at the Jinsha Site Museum, where the Chinese cultural heritage symbol and the main pattern of the Chengdu city image logo, the sun god bird, were brilliantly presented.
The Champions League final was moved from St. Petersburg to Paris
According to foreign media reports, the venue for this year's Champions League final was changed from St. Petersburg to Paris.
The Chengdu World Table Tennis Championships Team Tournament was postponed to the end of September
The International Table Tennis Federation announced that due to the impact of the epidemic, the team competition of the 2022 Chengdu World Table Tennis Championships will be postponed to the end of September.
The Basketball Association released the national team talent pool construction plan
The Chinese Basketball Association issued the "Plan for the Construction of the Talent Pool of National Team Candidate Athletes and Coaches of the Chinese Basketball Association", which is applicable to the selection of national team athletes and coaches during the Paris Olympic cycle.
▋ECO week hot article review
TOP1: This 187-page legacy report embodies the wisdom of the Beijing Winter Olympics | Collection》
TOP2: "Who saw this talented teenager very early before Su Yiming came out?" 》
TOP 3: In the era when everyone is a "director", who has become the "protagonist" of the ice and snow event? 》