Regarding the Chevrolet brand, many people should know that its performance in the Chinese market in recent years has been very bad, sales have declined year by year, and the cumulative sales of 2021 are only more than 260,000 vehicles, which is relatively miserable in the joint venture brand. Looking at Chevrolet's models, you will find that there are very few models that can carry sales, and only the sales of the Cruze sedan are still quite good, while the SUV model can be said to be completely destroyed, as the explorer of the main SUV model, only 35759 units were sold last year, completely reduced to an unpopular model.
Like many of Chevrolet's models, Explorer has maintained a relatively large price discount in recent years, often discounting 40,000 or 50,000, and the terminal price has long since dropped to more than 120,000. Although the Explorer is not a standard mid-size SUV, it is also a large compact SUV, and it is now a competitor to a joint venture brand small SUV model like Honda Binzhi, and it has not yet taken any advantage, and sales are still being thrown a few streets. Drinking without quenching thirst is not only the dilemma of the explorer now, but also the dilemma of the entire Chevrolet brand.
Although the sales have failed, there are not many people who are unfair to Chevrolet on the Internet, and there are many voices cheering for the explorers, so why do the explorers not applaud? At present, the domestic explorer on sale is the third generation of models, it came out in 2016, and in April 2017 officially listed in the country, now nearly 5 years, during this period the explorer does not have too many substantial upgrades, the product force is almost still many years ago, so that the market competitiveness of the explorer gradually declined, especially its interior design and power system, has become a drag on sales of the two short board.
The first is the interior design problem, which is a big slot of the explorer, remember that when it was just listed in 2017, many consumers complained that its interior design was too old, the interior materials were too cheap, and the interior workmanship was too rough. It is now 2022, the interior of the Explorer has not changed, there is no sense of refinement to speak of, and it is almost impossible to see the design that is in line with the times, it is still a small screen, it is still a dense physical button, it is still a mechanical dashboard, when the interior of a car is widely complained about, indicating that the interior of this car should really be upgraded.
Followed by the backward power system, the explorer currently has two sets of power systems, of which the 2.0T + 9AT of this power system is not backward, and the 1.5T + 6AT power system that shoulders the task of walking is indeed some years old, the big problem is not, the power performance is enough, but the power starting meat and the gearbox setback Problem is more obvious, in addition, the fuel consumption in the same level of joint venture SUVs is not low, the overall power performance can only be said to be so-so. In other words, the Explorer's powertrain should also be upgraded, and this 6AT gearbox really has to be replaced.
Having said all this, it is not to negate the Chevrolet Explorer car, after all, there are many advantages of this car, such as spacious interior space, excellent chassis quality, high cost performance, etc. If you like this car, you can still buy it. I just hope that Chevrolet can have a long snack, don't think about enterprising and self-depravity, the real sincerity should not just reduce prices, but should actively upgrade, consumers buy new do not buy old, only reduce prices and do not change the market strategy will only fall deeper and deeper, let alone sincerity.