At the moment when the wave of electrification is sweeping, the coupe models represented by large displacement and high performance have been forced to stop production or move closer to electrification.
No, even the luxury brand BMW can not escape the megatrend. Recently, the brand's first pure electric four-door coupe i4 officially ushered in the listing, and launched two models, eDrive 40 and M50, with a price range of 449,900 to 539,900 yuan.
The new BMW i4 adopts the most classic double kidney grille of the family, and unlike the fuel version, it has done the usual closed treatment of new energy models. In addition, the iconic "spoon" headlights, combined with the blackened bottom deflector and the segmented structure formed by the front surround, also seem to warn everyone that their performance is still the same.
In addition, the new BMW i4 also inherits BMW's classic coupe aesthetic design, and "elegant" design elements such as hatchback tailgate and through waistline have also fallen.
It is worth mentioning that the BMW i4 M50 also adds a series of sport performance configurations and exclusive suites to the BMW i4 eDrive 40. Including the new BMW M4 with the same geometric design rear spoiler, front air intakes, exterior mirror covers and more.
As for the interior, the new BMW i4 continues the design of BMW's new one-piece floating curved screen, equipped with a 12.3-inch digital meter and a 14.9-inch central control display, as a performance car, and also provides barrel-shaped sports seats.
In terms of configuration, the entire series is equipped with automatic headlights, collision prevention system, reversing radar, panoramic image, three-zone automatic air conditioning and other functions, while BMW's proud iDrive 8.0 car system is also equipped.
The new BMW i4 is equipped with BMW's fifth-generation eDrive electric drive technology, of which the BMW i4 eDrive40 is a single motor, with a maximum output of 250 kW, a peak torque of 430 Nm, an acceleration of 5.7 seconds per 100 km/h, a CLTC standard endurance of 625 km/ 625 km, and a minimum energy consumption of 14.7 kWh.
BMW i4 M50 equipped with dual motor maximum output power of 400 kW, peak torque of 795 Nm, 100 km acceleration of only 3.9 seconds, CLTC standard endurance of 560 km, you know, this zero hundred acceleration performance is enough to beat most of the performance supercars on the market.
Of course, in pursuit of extreme performance, the new BMW i4 has been upgraded for lightweighting, including the use of aluminum materials in many places in the vehicle, as well as aerodynamic optimization for design details such as the front spoiler, exterior mirrors, hidden door handles, and flatness of the bottom.
Looking at the luxury pure electric high-performance segment in this price range, the BMW i4 is obviously difficult to match to direct competitors.
However, we can't ignore players like Xiaopeng P7, Weilai ET7, Extreme Kr 001, and even Tesla Model 3 Performance high-performance all-wheel drive version, after all, in terms of brand and high performance, they are also not inferior, and the price is relatively "close to the people", which does not rule out that consumers will make comparative choices.
Although BMW has no previous absolute "dominance" in the fuel era, from the perspective of the overall product strength of the new BMW i4, you can still feel the first-class strength of BMW, I believe that the starting price of less than 450,000, the consistent luxury tonality, the mainstream cruising range, the performance of the sex, etc. are enough to make you willing to pay.
Looking forward to follow-up market performance.