Although they are all off-road vehicles, the traffic and attention of the road shakers are in front of the tank 300, that is a younger brother.
Recently, a new generation of road shakers released a new round of teaser videos, and the new car will be officially released on March 1.
Like the old road shakers, the Pacific Rim, which is dominated by Australia and Southeast Asia, will still be the base of a new generation of road shakers.
Because the first generation of road shakers sold in China is indeed a bit ugly, whether the new generation of road shakers will still achieve domestic production in Jiangling Ford as before, it is still unknown.
In fact, it is not only the Ford road shakers, nissan Tuda who appeared on the front and back feet of the road shakers a few years ago, GAC Mitsubishi Pajero Jinchang, the jobs handed over in the domestic market are not good, and the average monthly sales of double digits are also common.
Such sales performance, compared with the current hot market tank 300, is really confusing.
——They are all hardcore off-road vehicles with girders, why is the category of road shakers marginalized by the market, and the tank 300 has become a fragrant feast in the hands of everyone?
Three major categories
The same people do not have the same life, the same rice to raise a hundred kinds of people.
There is a concept involved here, and off-road vehicles are also classified.
According to the different use scenarios, we can roughly divide the off-road vehicle into three types: tool-type off-road vehicle, passenger-type off-road vehicle and play-type off-road vehicle.
Among them, the Road Shakers, Tuda and Pajero Jinchang are the typical configuration of tool-type off-road vehicles, while Toyota's Land Cruiser family and Tule family are representatives of passenger high-end off-road vehicles.
As for the Wrangler, Ford Bronco and Tank 300, they are typical fun off-road vehicles.
More than a decade ago, there was a saying that the origin of the SUV originated from the cover of American pickup truck models.
If this statement is really a rule, then the tool pickup must be a living fossil in the SUV.
The tool-based SUV is a branch of hardcore off-road vehicles that has gradually evolved in the commercial vehicle market in the Pacific Rim region, and it is also a type of commercial vehicle product that has grown up with the pickup style of the Pacific Rim region.
From the 1990s onwards, off-road vehicles began to enter a development route dominated by luxury and high-end.
The high-end of off-road vehicles is already the trend of the times at this time.
In the early years, the tool car attributes of off-road vehicles began to fade on these high-end off-road.
Under such a market gap, the automobile companies represented by Japan and Ford, on the basis of their respective medium-sized pickup trucks, have created a number of tool-type off-road vehicles to fill the gap in the tooling attributes of off-road vehicles by redesigning the topage and shortening the wheelbase.
Toyota, for example, launched the Fortuner on the basis of the Hilax, which is positioned much lower than the Land Cruiser and Prado.
Mitsubishi added a Pajero Sport based on an L200 pickup truck to the pajero family sequence, which is the domestic speed running and jinchang.
Ford launched the Roadbreaker based on the Ranger platform, isuzu D-MAX has sibling MU-X, and Nissan Tuda becomes the SUV version of Navarra.
It can be said that the development of tool-type off-road vehicles to the present is basically a twin model of medium-sized pickup trucks.
Toyota has done a better job in this regard, and it has even launched an MPV based on the Hiraks platform in the Southeast Asian market, putting the entire Southeast Asian market in the field of tool cars, holding the dead.
The fittest grow red
Since it originated from pickup trucks, tool-based off-road vehicles naturally have the attributes of commercial vehicles.
In general, compared with passenger off-road vehicles, the girder height of tool-type off-road vehicles will be higher, and the high load carrying capacity of vehicles will be better than that of traditional passenger off-road vehicles.
However, the result is that the vehicle's riding comfort and space utilization will be greatly reduced.
For example, although they can meet the layout of three rows and seven seats, the third row of the Ford Roadbreaker will indeed be one notch weaker than the third row of the Haval H9.
At the same time, the higher girder position also compresses the longitudinal space of the body under the limited body height.
The sitting position of this type of tool-type off-road vehicle will be very different from that of traditional passenger cars - the floor is higher, but the seat distance from the floor will be lower, and the legs are curled up whether driving or riding. Moreover, the performance of the head space after sitting down is indeed average.
In the face of strong reliability, the comfort of the ride and the utilization of space can be put aside.
Tool buggies, like their pickup twins, are at the forefront of all product definitions for reliability, serviceability and long-term economics.
Let's take a look at the situation in the Southeast Asian and Australian markets where tool pickup trucks are the most popular.
Australia is sparsely populated, and Australia Paz claims to be the loneliest city in the world, except for a few coastal cities with dense crowds, the central part is basically a vast no-man's land.
Extremely sparse population density determines that the infrastructure construction in these places will be very poor.
The same is true in Southeast Asia, where the rainy season near the equator can easily destroy all the high-grade roads that are under construction and are already being built.
What's more, with the exception of Thailand and Indonesia, Southeast Asian countries hardly have high-grade roads.
In this way, the attributes of the tool-type off-road vehicle will become particularly reasonable in such a scene.
The two characteristics of reliability priority and long-term durability performance priority determine that the ability of these vehicles to cope with harsh road conditions will be far better than that of fun off-road vehicles and passenger off-road vehicles, especially after long-term use in harsh conditions, the economy is incomparable to the latter two.
——The cleaning cost of Pajero's dirty interior is much lower than that of Pajero.
If Wranglers and Bronco climb stones for fun, then it's everyday for Ford Roadbreakers and Mitsubishi Pajero to navigate the rainforest.
Although the seven-seat layout loses a certain degree of ride comfort, it is not a problem at all in the face of efficient arrival.
The tool buggy is good, really good, but it is really not suitable for the Chinese market.
In just two decades, China's expressways have been built to become the longest mileage in the world. The use of tool-based off-road vehicles in China has been compressed into a very small and extremely small range.
At this time, the less friendly product features of the tool-type off-road vehicle are magnified, the floor is too high, the space is too small, and the comfort is not good.
More importantly, it doesn't look very distinctive. In front of the Tank 300, the road shakers naturally have no traffic.
After all, people who buy off-road vehicles now picture the possibility of escaping the city's steel cage.
Long live off-road, but off-road is also divided into three, six, nine and so on.
No way, that's fate!