In the current automobile consumer market, as the consumer group gradually becomes younger and pursues personalization, car companies are also evolving in the direction of rejuvenation and personalization when developing new cars. Especially after the 90s and 00s have gradually become the main force of new consumption, how to get the attention and recognition of the new generation of consumer groups, in fact, the research and development and design ideas of new cars are extremely critical. For example, the MG ONE β The Wilderness Hunter Custom Edition we introduced today is a personalized young fashion product.
MG ONE actually has two versions of α and β, and the two versions have different appearances. The α version has been listed in December 2021, the new car is priced at 107,800-12.98 yuan, while the β version is expected to be listed next, and the price of the new car is worth looking forward to.
But then again, the price of the product must be dependent on the value of the product, mg one β what is the different selling point? In fact, it is worth looking forward to. Recently, we have the opportunity to get close to MG ONE β The Wilderness Hunter Custom Edition, which is introduced to you one by one through real shots.
As mg ONE, which focuses on the young consumer market, it has a lot of excellent genes, such as intelligent technology, fashion avant-garde, unique personality and so on. The model of this real shooting is MG ONE β Wilderness Hunter Custom Edition, with the original matte paint - Wilderness Hunter Green, the paint texture of the million-level luxury car makes it very dazzling. So far, it is the only 100,000-level Zhichao SUV in its class with matte paint.
Seeing this "suit", do you think of the very popular "eat chicken" game? Yes, in fact, it is inspired by this, for young people who are exposed to new things, the new elements of MG aesthetics can bring more unique color experiences to young people. Of course, regarding wilderness hunter green, it is connected with the concept of sports, fashion, exploration, etc., and is in harmony with the vitality and vitality of young people.
From the design point of view, in fact, MG ONE β the wilderness hunter custom version of the matte paint is not simple, according to the official statement, the car paint using the world's top manufacturing process treatment, "wilderness hunter green" from PPG (the world's top supplier) Hydrocolor color paint system, PPG through the use of unique color paint particles, enhance the orientation of the effect pigment, through the exquisite painting process and advanced technology to ensure that the car paint long-term maintenance of luster as new.
After talking about the exclusive matte paint, we went back to analyze the difference between the MG ONE α and the β version, and the front face grille of the α version was radiated to the edge by the center of the logo LOGO to the edge with "lightning" stripes, and the recognition was extremely high.
The β version of the grille adopts a horizontal stripe design, the edges of the grille are similar to the design without boundaries, and there are three circles spreading out of the center of the LOGO, creating a dynamic feeling. In addition, the integrated grille color is stretched directly to both sides of the fenders, effectively increasing the visual width of the entire front face.
In terms of car paint, MG ONE α provides a total of 6 kinds of snow mountain white, cyber gray, yaoshi black, island blue, red flame red, bubble orange, it is reported that the MG ONE β version will also provide the above 6 kinds of car paint color optional, wilderness hunter green belongs to mg one β exclusive customized version.
Obviously, MG ONE not only provides consumers with a variety of styles in body color, coupled with two grille front face designs, the purpose is to increase the diversity of MG ONE and provide consumers with more personalized combinations. The manufacturer's consideration is also extremely simple, the original factory personalized customization, eliminating the user's trouble of later modification, do you approve of such a practice?
Speaking of the interior, mg one α and β interior layout is the same degree of high, such as 12.3-inch LCD instrument + 12.3-inch central control display dual screen design, adding a bit of technology to the interior. There is also a center control shift area and the steering wheel shape design is basically the same. The difference is that the α version of the start key is moved to the steering wheel, while the β start key is in the center armrest area.
The body dimensions, the two versions are consistent, its length, width and height are 4579/1866/1617mm, and the wheelbase is 2670mm. As a compact and trendy technology SUV, mg one β obviously has a good sense of space, especially the actual rear space experience is more ideal than the surface data, in general, mg one β space performance is not bad.
In terms of power, the MG ONE β, like the α version, is powered by a 1.5T engine, with a maximum power of 133 kW (181 hp) and a peak torque of 285 N·m. The drivetrain is matched with a CVT stepless transmission. The power performance of the new car to pull a 1.5-ton SUV is actually not strenuous, it can be said that it is easy to cope with, the new car power can meet the daily needs and take into account the fuel economy, very well considered.
Writing this, although MG ONE β Wilderness Hunter Edition Green has not yet been listed, and its exclusive matte paint process is complex, the manufacturing cost is not low, but from the MG ONE product positioning, it is a 100,000-level wisdom tide SUV, is a popular, market-oriented SUV. Therefore, friends who are interested in it, about the price of the new car is worth looking forward to.