At its peak, South Korea's Samsung mobile phone became the best-selling mobile phone brand in China with a market share of 20%.
Korean cosmetics are favored by Chinese consumers, and Itti House has opened 85 brand stores in 25 cities in China.
Although Korean cars are not as easy to use as German and Japanese cars, they have also won the love of domestic consumers with their cost-effective and beautiful design. At that time, Korean products swept China and could be seen everywhere in thousands of households.
Nowadays, Korean products have failed, and the operation in China is very bleak. Samsung's mobile phone market share is only 0.9%, ranking 9th.
Beijing Hyundai sales Waterloo, Korean cars in China market share of less than 2%. Although a number of new models were launched in the follow-up, consumers did not buy it, and Korean cars were in deep trouble.
As for Korean cosmetics, all of its offline stores in China have closed, and Innisfree has also dumped a large number of stores due to consecutive years of losses. The share of Korean cosmetics in the Chinese market has dropped sharply, and it has long lost its former glory.
Korean products are not popular in China for many reasons. First, there are quality problems in Korean products, such as the explosion of Samsung mobile phone batteries, which greatly reduces the image among consumers. In addition, the price of Samsung mobile phones is high, but it is not as good as Apple mobile phones, and fewer and fewer people are willing to buy. Korean cars are technologically backward and are gradually no longer loved by consumers.
When Korean brands are in trouble in China, domestic products are in the era of rise. Domestic mobile phone brands led by Huawei, Xiaomi, and OPPO have sprung up, and domestic products have not lost Samsung and LG in terms of cost performance, appearance and fluency, making the situation of Samsung in the high-end market become stretched.
The development of domestic automobiles led by BYD and Geely has flourished, among which BYD's new energy vehicles are highly respected and have become "fragrant" in the eyes of consumers.
Domestic cosmetics brands, led by Orange Blossom and Perfect Diary, are developing rapidly and are loved by young women.
The rise of domestic products is very fast, not only Korean products are facing challenges, products from other countries have also been affected, Japanese products are gradually withdrawing from the Chinese market, And German and French products are also facing the same problem.
Behind the rise of domestic products, it shows that Chinese society is undergoing drastic and profound changes. China has mastered more and more core technologies, and the quality of domestic products is becoming more and more reliable and increasingly popular with consumers.
(Text/Boo Tsai)