For the Chinese market, the BMW Group also provides free carbon fiber interior decoration strips for some BMW M models produced during the 50th anniversary of the M, which fully demonstrates bmw M's emphasis on the individual needs of customers.
Mr. Lei Chi, Head of Customer, Brand and Sales at BMW M, said: "We are very proud to celebrate the 50th anniversary of the BMW M brand today, we have prepared a variety of surprises throughout the year and will be carrying out a series of celebrations to share the joy with the community and BMW M fans around the world. ”
It is reported that the BMW M50th anniversary celebration will be divided into four chapters, with one chapter display per quarter. The first chapter is a lecture that comes together to symbolize the basic theme of bmw's 50th anniversary; the second chapter focuses on the 50-year racing history of BMW M; the third chapter is electrification transformation; and the fourth chapter is a unique lifestyle. (Text: Pacific Auto Network Liu Yunqing)