In recent years, due to the epidemic and other reasons, the increasingly sluggish freight market situation continues, but the single main engine factory is still constantly launching new products and models, with the intention of slowly guiding the entire freight market to a healthier development direction through more accurate product positioning and user needs.
So today, I will find a model that has attracted more attention in the industry some time ago - SINOTRUK Haowo MAX 6x4 tractor to see if you can read the product strategies of some automakers.
A unique national style design, hit the Chinese aesthetics
Without a doubt, the most eye-catching part of the Howo MAX is its highly stylish exterior styling. Different from the previous heavy duty truck products, the front part of max has been redesigned, using the "city wall" as the grille shape, and pioneering the addition of "bow and arrow" elements to embellish, making the whole vehicle look more rich in Chinese elements and the product recognition is also higher.
Also using the national style design concept is the headlights part. The combination lights include near and far lights, LED daytime lights, turn signals and fog lights, shaped like the ancient cold weapon "Go"; in addition, this Howo MAX also borrows from Scania's rearview mirror shape, the rational use of these mature design concepts, not only can reduce the initial research and development costs of the product, in the sales process, the price of the vehicle will also be reduced.
480 hp + 16 speed S-AMT, a weapon for resource transportation
In terms of power, the real-time car is equipped with Weichai high-performance WP13.480E62 engine, 12.54L displacement in line with China VI emissions, the maximum 480 horsepower; matched with sinotruk's seventh-generation S-AMT16 intelligent and efficient worry-free transmission and MAN Technology's 3.08-speed ratio rear axle.
The whole power chain is calibrated and matched for the corresponding working conditions, and the fuel economy is further improved, and the comprehensive fuel saving is 14.3%.
Although the official claim is that Howo MAX can meet a variety of transportation conditions such as short, trunk line, coal sand and gravel, but in terms of the current configuration of the actual shooting car, it is more suitable for the field of resource cargo transportation.
The lightweight chassis has a compact layout and is close to the service life
Putting aside the power chain, the chassis configuration of the Howo MAX also has highlights. The lightweight design of the whole car caters to the needs of the current user "Dora Fast Run", using the front aluminum rear lightweight wheels, if you want the whole car aluminum alloy wheels, you have to add money. In terms of bearing capacity, the solution proposed by the real shooting car is the combination of less leaf springs in the front two and three in the back, and the standard load conditions are easily handled.
Another highlight of the chassis is its layout, the car uses the main and auxiliary fuel tank design of 860L + 200L, which means that the position of the original urea tank is squeezed out by the auxiliary fuel tank, so how to solve it?
The general practice of OEMs is to place it on the post-treatment device and fix it with a bracket, but this will expose the urea box to the risk of being burned.
The design team at Howo MAX was clearly aware of the risk, so they moved the urea tank to the same side of the main tank and the middle of the chassis near the drive shaft, so as to avoid the high temperature problem of aftertreatment.
Cab detail has been increased to raise the average level of competitors
Nowadays, when young card friends buy a car, in addition to having an efficient power chain and a reliable chassis configuration, the comfort configuration in the cab is also one of the important references when they buy a car.
Opening the door, the first thing that attracted my attention was the four buttons on the door panel, from top to bottom, it was lifting the cab, vehicle closure, vehicle start and light warning, so that in some necessary scenarios, the driver did not need to go close to the cab to operate the vehicle, greatly reducing the work intensity.
The second highlight near the door of the Howo MAX is that it has a double sealing gel ring, which will also help the vehicle's sound insulation and noise reduction. Don't look at this configuration is inconspicuous, but its existence is enough to raise the average level of similar competitors.
In addition, according to official promotional materials, the cab of the Howo MAX is currently the only cab that "completes three crash tests at once with one cab", which means that safety is guaranteed.
Secondly, in terms of active and passive safety, Howo MAX is also equipped with L2 level advanced driver assistance, plus a 360 surround view imaging system to minimize the occurrence of accidents.
Product summary
Overall, in terms of the humanized configuration of the cab, Howo MAX has raised the average level of domestic similar products a lot; and the just right power matching and various safety configurations have added an efficient and reliable one to it.
Its emergence has given users who are struggling to choose satisfactory vehicles in many of the current homogenization products a new choice. (Text/Figure Li Haiqiang)