In the eighth month of the lunar calendar, Wuling Hongguang MINI EV turned out to be born, with legal right of way, large factory production, coupled with low prices, everywhere the old man's territory was lost, it was simply a necessary commuting artifact for buying vegetables, sheltering from the wind and rain, and staying at home!
Soon after the debut of the sales immediately uprooted, 2021 global sales of 420,000 units, unfortunately defeated by Tesla Model 3 of 500,000 units, but this data is already very scary, to know that most of the territory of Wuling Hongguang MINI is only in China, and Tesla is the indiscriminate erosion of globalization.
So in terms of the domestic new energy market alone, in 2021, Wuling Hongguang MINI EV sold 395451 units, and Tesla's Model Y and Model 3 only 320,000 units in total, so the micro electric passenger car market This big cake is far more than other markets in other fields, and making this small car is not a problem for the technology and process for car manufacturers with car manufacturing qualifications, so with the highlight of Wuling MINI EV, it has produced a series of imitators. The key is that the product sales of these imitators are immediate, and they are completely grasping the sales code.
# Chery · QQ Ice Cream #
Basic information
Official price: 2.99-4.39W
Terminal price: None
Size: 2980x1496x1637mm
Wheelbase: 1960mm
Motor power: 20 kW 27 hp
Battery capacity (kWh): 13.9
I almost want to call a loud Ruige, the new energy vehicle road is about to achieve corner overtaking, you still put here to play reverse? Use a QQ name to play with emotional fried cold rice, we will not say, but the appearance of spending some money to find a college student design is not too much, right? Clear-eyed people can see that this is completely a copy of the Wuling Hongguang MINI EV, which is indeed too obvious. But then again, since the name of QQ is reused, the predecessor wind bone always has to continue, after all, Chery QQ was also a reverse Chevrolet spark before, and today's operation seems to be reasonable.
Let's talk about the model, QQ Ice Cream full line of benchmark Wuling Hongguang MINI EV, whether it is the motor power and mileage are the same. But in the 2021 model, Wuling Hongguang MINI does not provide 28,800 entry-level models, the starting price of the new model is 37,600; and QQ ice cream is to provide 29,900 entry-level versions, the gap between the terminal is small ten thousand, the two configurations are the same, there are still many people will choose QQ ice cream because of the price advantage, in January this year, it also handed over 9984 units of sales, for a model listed on December 28 last year, such results are enough to be high, but will not go low, it depends on Chery's own control of quality.
# Chang'an · E-star #
Official price: 4.98-7.48W
Pure electric endurance: 301KM
Size: 3730x1650x1560mm
Wheelbase: 2410mm
Motor power: 55kW 75Ps
Battery capacity (kWh): 31.95
In a strict sense, the timing of the debut is actually a few months earlier than the Wuling Hongguang MINI EV, but the current price level is still at the level of 4.98-7.48W, but before the E-star also produced 29,900 models, the endurance of 130KM directly against the Wuling Hongguang MINI EV, but the effect was not good at that time and then stopped production, the later or main attack on the market above 50,000 yuan.
The picture information comes from the understanding of Chedi
However, from the sales volume in the second half of 2021, the sales volume of the Ben E-Star is stable, with an average monthly sales volume of about 8,000 units. In January 2022, it produced 9852 units, ranking sixth in the new energy list. Although there is no direct division of the cake of Hongguang MINI EV, in the price of Ben E-Star, 50,000 yuan can provide 300KM mini cars are still quite small, and there are few models with large factory backgrounds, so it is accurate to identify the subdivision field, and do not go hard with popular players, which is also the key to product positioning.
#科莱威CLEVER #
Official price: 4.4999-4.8999W
Pure electric endurance: 302KM
Wheelbase: 2000mm
Motor power: 37kW 50Ps
Battery capacity (kWh): 29.13
The Brand of Clavi CLEAR must be unfamiliar to many friends, as a model of SAIC, it can be regarded as backed by a large factory and standing on the shoulders of giants. As a local car factory in Shanghai, and due to Shanghai's license restrictions, the sales channel of Clavi CLEAR is not a big problem, although the sales volume fell sharply in December last year, but in January 2022, it handed over 6198 units, becoming one of the top 15 in the new energy sales list last month.
In fact, from the perspective of brand recognition and space, Clavi CLEAR is not hostile to the above E-Star, but the advantage of price still makes up for the lack of product strength and brand power, the key is that the market in this price range is still in a relatively blank existence, but once this blue ocean wins more competitors, there is no doubt that it will usher in a new round of inner volume.
# About other players #
The above three just understand that brother found a few more representative models, in fact, the market status quo of micro-electric vehicles is far more optimistic than we think. Among them, many second-line car-making new forces are relying on this momentum, such as Chery's small ant, January sales of 9407 units, as a veteran of the new energy market its sales have been stable; and such as Nezha V (January sales of 6482 units), zero run T03 (January sales of 6007 units), not only last month's sales crushed a number of players, the overall sales of bicycles is also very stable, so the market for micro pure trams is still worth digging deeper, for other markets that have been rolled up can no longer be rolled, The 10,000-yuan cheap micro-electric vehicle market is still worth exploring.