In order to achieve product upgrades, I believe that "2 years of small changes, 5 years of major changes" has become the definition of a model upgrade, but after entering the era of pure electricity, the pace of replacement seems to have become faster.
Recently, from the latest batch of new car maps of the Ministry of Industry and Information Technology, it was found that SAIC Wuling has launched a new micro-electric vehicle, or named "Air ev", which is expected to be positioned above the Wuling Hongguang MINI EV, after all, the new car has more advantages in size.
Although the car will be larger than the Wuling Hongguang MINI EV, the new car will still adopt a two-door design, and will distinguish between the long-axis version and the short-axis version, and the new car will have a more unique personality appearance, which is obviously more designed than the Hongguang MINI EV.
Extend the through chrome trim to the rearview mirrors on both sides to effectively stretch the new car's visuals. At the same time, the new car also features a suspended A-pillar design with an alternative window design that blends in with more chic door handles.
It is understood that the long-axle version of the new car is a three-door four-seat model, the length, width and height are 2974mm/1505mm/1631mm, the wheelbase is 2010mm, the size is slightly larger than the Hongguang MINI EV, while the short-shaft version is a three-door two-seat model, the length, width and height are 2599mm/1505mm/1631mm, and the wheelbase is 1635mm, which is smaller than the Hongguang MINI EV.
In terms of interior, according to the pictures previously exposed, the new car uses a joint screen design, considering that this is a model positioned on the Hongguang MINI EV, so the sense of science and technology has been significantly improved.
Undoubtedly, such a design does make the new car look more fashionable at the same time, but also improve the demand for model use, which will be more in line with the aesthetics of young consumers.
In terms of power, according to known sources, Wuling "Air ev" is equipped with a permanent magnet synchronous drive motor, with a maximum power of 30 kilowatts and a maximum speed of 100 km/h.
In terms of endurance performance, the new car will be equipped with lithium iron phosphate batteries, and the comprehensive cruising range is expected to be about 305km.
From the perspective of the positioning of the model as a miniature pure electricity, its competitors are still more domestic competitors of the same level, including the Wuling Hongguang MINI EV.
Wuling Hongguang MINI EV
Guidance price: 3.28-6.98 million yuan
QQ Ice Cream
Guidance price: 3.99-49,900 yuan
Baojun KiWi EV
Guidance price: 7.79-8.68 million yuan
The reason why the Wuling Hongguang MINI EV can be successful is also because the car is small and flexible, in line with the current consumer market demand for transportation models, coupled with the low pricing naturally makes it a hot model.
Based on this environment, in order to enrich the market choice and improve the demand for cars, the brand will also enhance its market competitiveness through continuous upgrading, but under the limited cost, the brand can enhance its competitiveness by "innovating", which will inevitably have a greater advantage than through a remodel or replacement.
Therefore, at present, the WUling series cars of the SAIC-GM brand also have many models such as Hongguang MINIEV, Baojun NanoEV, Baojun E100, Baojun E200 and Baojun KiWi EV.
Netizen 1: This car is like a subway head, "Iron Train Man" cartoon childhood memories!
Netizen 2: I feel that the biggest problem of Wuling at present is that the details are not handled in place.
Netizen 3: Does this car have fast charging? The cost cannot be passed on to the consumer!
Netizen 4: Let go of yourself? Wuling is at ease to go to the amount, expensive and someone else to buy?
Netizen 5: Price determines everything! Buying a mini car is mainly a figure cheap ~
Netizen 6: Is there a possibility that this is Baojun KiWi with wuling logos?