Weilai, which has repeatedly fallen behind in terms of delivery volume, is ready to enter the mobile phone market?
Recently, a number of certified bloggers broke the news that Weilai has determined to do mobile phone business, and the project is currently in the early stage of research, and has been recruiting on a large scale to form a research and development team.
In this regard, Weilai responded that there is no information to disclose at present, and further information will be communicated with everyone. This response did not directly deny the rumor of making mobile phones, it seems somewhat ambiguous, so many "melon-eating masses" believe that this sentence is tantamount to affirming this rumor and can sit and wait for the official announcement.
Some netizens also asked, Geely and Weilai have to make mobile phones, will Xiaopeng and ideals be far away?
After Li Shufu rushed into the mobile phone industry with Geely, it seems that the cross-border mobile phone of car companies has been an unexpected and reasonable thing, and the problems faced by Li Bin and Li Shufu when they made this choice are very similar.
ZAKER News has pointed out in previous reports that Li Shufu's mobile phone belongs to the "panic and no choice". At that time, as an "independent brother", Geely was facing the problem of slowing down sales growth and backward new energy layout, and needed to use mobile phones to find a "reassuring pill" for the market while expanding its brand matrix, and prepare for the strategy of multi-screen collaboration and ecological interconnection in advance.
Similar to Geely, Weilai, which was originally sitting in the position of the champion of delivery volume in recent times, has also repeatedly fallen behind, and the gap with Xiaopeng and Ideal is getting wider and wider.
At this time, Weilai needs to use mobile phones to increase the stickiness with users, while providing a new story with more imagination space for the capital market, after all, the user enterprise strategy once advertised as one of the core advantages has been equated with pejorative terms such as "pyramid scheme" and "brainwashing".
From the perspective of long-term layout, WEILAI's careful thinking for ecological chain and multi-screen collaboration is also the same as Geely. As early as 2020, Li Shufu bluntly said that the current competition in the global automotive industry has changed from the traditional R & D and production model to the ecological circle competition, and the two most important entrances of the ecosystem are mobile phones and car machines.
With the grasp of these two major entrances and the strategy of continuously improving ecological synergy, WEILAI's system service upgrades and adjustments will have more autonomy and flexibility in the future.
So, how will Weilai build mobile phones?
Cross-border mobile phone manufacturing is not simple, the mobile phone market is already a crowded red sea, cross-border players also need to solve the problem of brand positioning and consumer electronics positioning mismatch.
Dong Mingzhu's "failure" to make mobile phones has told latecomers that it is difficult to make their own way behind closed doors, so after three months of entering the mobile phone industry, Geely was rumored to acquire mobile phone manufacturer Meizu, and at that time, there was an analysis that Meizu's mobile phone research and development system, supply chain and brand recognition can just make up for Geely's shortcomings in mobile phone projects.
However, according to the blogger's revelations, Weilai is already forming its own research and development team, that is to say, Li Bin may choose a similar strategy to Dong Mingzhu - independent research and development. Of course, based on the only news at present, it cannot be ruled out that Weilai will choose other mobile phone manufacturers to cooperate in the later stage.
It is worth mentioning that Lei Jun is one of the investors of Weilai. Therefore, there are also views that if Weilai wants to create a mobile phone that is deeply integrated with the car, it does not necessarily need to be manufactured alone, and it can consider in-depth cooperation with Xiaomi to develop related software and hardware products, which will be less risky.
Internet, mobile phone manufacturers cross-border car manufacturing, car companies turn to do mobile phones, the boundaries of technology, Internet and manufacturing industries are gradually blurring, interlacing is no longer separated by mountains.
Produced by ZAKER News
Text / Bao Xingwa
Editor / Zeng Xiantian