Car stores estimate that no car company is so embarrassed as BAIC off-road, after all, they have been working in the off-road field for so many years, although they have been tepid, but there are no other new products coming in, so it is not clear how bad THE PERFORMANCE OF BAIC OFF-ROAD IS, after all, there is no harm without comparison. However, the birth of the Great Wall Tank broke this mild situation, and also showed how badLY BAIC Off-Road was doing at both the product level and the marketing level.
The car store inquired about the sales of BAIC off-road and Great Wall tanks in the past year, and the sum of the sales of many models under BAIC off-road was less than 30,000 vehicles, while the Great Wall Tank had delivered nearly 90,000 vehicles only by relying on a tank 300, and the number of orders had exceeded the 200,000 mark, so compared to a sky and an underground ah.
As the main competitor of the tank 300 Beijing BJ40 has only sold more than 23,000 vehicles, it is reasonable to say that the gap between the product strength of the BJ40 and the tank 300 is not so big, and the BJ40 is also used in the Great Wall's 2.0T engine, you say why BJ40 is not selling well?
The car store believes that in addition to the product force, the rest is really the ability of BAIC off-road users to operate is too poor, great wall tank at the beginning of the listing has been the entire off-road ecology of the whole understanding, I am afraid that beiqi off-road has not yet been fully understood.
The market now pays attention to the law of survival of the fittest, if BAIC off-road has not been able to understand the off-road ecology, it is estimated that it is not far from exiting this circle.