This article was first published in the China Sporting Goods Industry Federation and reprinted with the permission of Krypton
Text / Zhao Xinyu
On February 20, the Beijing 2022 Winter Olympics officially came to an end at the National Stadium "Bird's Nest".
On the field, the Chinese delegation achieved consecutive good results, achieved breakthroughs in many projects, and the number of gold medals and medals created the best record in history, showing the world the strength of ice and snow sports on the mainland and the process of sports development.
Outside the arena, the Winter Olympics have also become a big stage to show the country's economy, science and technology, and innovation capabilities. When artificial intelligence, virtual reality, 5G, 8K, naked-eye 3D, cloud computing, VR/AR, ultra-clear LED screen display, cloud computing, digital twins and dozens of other innovative digital technology means are all presented in front of us, technology is changing our sports world.
Behind the empowerment of science and technology for the Winter Olympics, China's "intelligent manufacturing" has already shown its unique charm in venue construction, training services, technical support, sportswear and other aspects, and has approached the lives of each of us. In this regard, the China Sporting Goods Industry Federation sorted out The Chinese "intelligent manufacturing" in the Olympic and Paralympic Games for everyone, and felt the beauty of Chinese science and technology together in four dimensions: clothing equipment, venue equipment, intelligent systems and licensed goods.
01
ANTA Sports: Escorting Chinese ice and snow athletes with science and technology
The Olympic Games are a competition ground for athletes and an "arena" between global sportswear brands. From the opening ceremony costume to the competition uniform on the field, all of them highlight the beauty of culture and technology between different countries. In addition, the blessing of "fashion" elements has also made this Winter Olympics the "most fashionable" Winter Olympics in history.
As china's official sports clothing sponsor, ANTA has created customized competition equipment for 12 Chinese national teams in 15 major events such as short track speed skating, speed skating, steel frame skiing, and curling. It is understood that the champion dragon suit of this Winter Olympic Games has applied the "blazing hot technology" independently developed by ANTA, which achieves ultra-light warmth at minus 20 °C while taking into account the lightness and comfort. In addition, ANTA also provided all the staff and volunteers of the Winter Olympic Games with Olympic uniforms that apply the same technology, and achieved the effect of efficient heat storage, rapid heating and super warmth of the uniforms by using advanced materials such as graphene, polythermal cotton and super down.
As the Chinese short track speed skating team has repeatedly achieved great results in this Winter Olympic Games, the short track speed skating competition uniform designed by ANTA has also ushered in its highlight moment. This race suit, which can be called "the world's lightest and most breathable" and "drag reduction and acceleration coefficient up to 5%", adopts the latest 360-degree full-body anti-cutting technology, the anti-cutting strength is 15 times that of steel wire, the scissors cannot be broken, and the safety performance has been greatly improved.
02
HALTI: Creating a "battle robe" on the snow with a unique Chinese style
On February 3, the Winter Olympics freestyle skiing men's snow skills kicked off, and China's Zhao Yang successfully completed the race, becoming the first Chinese male snow skier to stand on the Winter Olympics.
During the race, athletes glide and jump around snow packs on steep slopes with a track length of 250 meters and a ramp of 28 degrees. It is conceivable that in the process of sports, athletes are affected by the extreme environment and impact of the outside world, which can easily lead to sports injuries and even injuries, so skiing has extremely strict requirements for athletes' equipment.
Considering the beauty and functionality of ski suits, during the Winter Olympics, HALTI, a member of the Outdoor Industry Committee of the Federation and a brand of Nanjing Border City Sports Co., Ltd., designed a "battle robe" with a Chinese cultural atmosphere for the snow skill national team. Whether it is the fashion sense of the main body's red and white gradient, the 4 stars on both sides of the shoulders that symbolize national unity and unity, or the interesting word "China" on the back, it all highlights the modern characteristics of Chinese culture.
In addition to the Chinese style design, the "battle robe" is also full of scientific and technological elements. It is reported that the outer layer of clothing design adopts the top waterproof and moisture-permeable materials of domestic brands, which is light and elastic at the same time, and the entire design seam is fitted with a professional technical seal to achieve sealing windproof and warmth.
03
TITTALLON: Let the world feel the scientific and technological power of Chinese brands
With the improvement of the comprehensive strength of Chinese sports brands, domestic brands have ushered in a year of collective outbreak. We can see that more and more local brands are going to the international market by sponsoring foreign sports teams.
As a traditional powerhouse in ice and snow sports, the Netherlands is known as the "Kingdom of Speed Skating". On February 5, the final of the beijing Winter Olympics speed skating women's 3000 meters was staged at the National Speed Skating Hall "Ice Ribbon", and the Dutch star Schauten played well, winning the championship with a time of 3 minutes 56.93 seconds, breaking the 20-year Winter Olympic record.
In the snow sports, the Dutch team also has good results. It is worth noting that the Jersey of the Dutch Alpine Ski Team is sponsored by the Chinese skiwear brand TITTALLON. It is reported that TITTALLON, founded in 2007, its ski suit has a good reputation among many professional players and has won the OUTSIDE Equipment Award.
In addition to the characteristics of professional functionality, The Body Expansion subverts the design concept of traditional outdoor and ski products, meets the fashion and business needs of consumers in addition to professional requirements, and fully reflects the personality and fully extends the use.
04
Dafeng Sports: Light up the Winter Olympic Stadium with "full of stars"
At the opening ceremony, small "snowflakes" representing different countries and civilizations gathered from all directions to form a large "snowflake" that symbolizes the close connection of all mankind, which left a deep impression on the whole world. Such a cultural aesthetic that shows Chinese romance with science and technology also appears in the ice hockey competitions of the National Gymnasium and wukesong Sports Center.
Before the start of the competition, thousands of "glow sticks" placed in the audience formed a screen, presenting a wonderful pattern through the extinction and color changes, creating a warm atmosphere.
It is understood that the "interactive experience audio-visual control system research and development for wearable light-emitting devices" and "cloud-connected audience interactive experience system integration and application demonstration" projects, which were developed by Zhejiang Dafeng Sports Equipment Co., Ltd., provide effective scientific and technological support for the outstanding performance of "glow sticks". Under the control of system integration, each glow stick that can independently present 256 colors presents different theme effects with the help of "sound, light and electricity", setting off the atmosphere of the competition and helping athletes achieve good results with a strong sense of science and technology.
It is worth mentioning that in the preparation of the Winter Olympic Games, Dafeng also contracted and completed more than 75% of the seating system of the 2022 Beijing Winter Olympics equipped with spectator seats, helping the smooth holding of the Winter Olympics with strong technical strength and rich experience in venue construction.
05
Taishan Sports: Assisted in the research and development of the first snow wax car in China
One of the most eye-catching technologies of this Winter Olympics is this first domestic snow wax car with complete intellectual property rights delivered by Shandong Province.
As we all know, in ski racing, skis need to be waxed to be able to climb on the snow surface, and snow wax trucks are special vehicles that provide waxing protection. Previously, the mainland was always in a blank stage in the field of snow wax vehicles. In order to enable mainland athletes to use their own snow wax vehicles, the R&D team achieved a "zero breakthrough" in just 11 months without any reference and reference, and produced a snow wax car that was "China's first, world-class, and completely domestically produced".
As the main R&D contractor and the deputy commander-in-chief of the project, Taishan Sports participated in the implementation of the main equipment research and development, integration work, and designed and developed its self-developed sports-specific AI chip, providing athletes with one-stop self-service physique detection, intelligent expert assessment, and automatic generation of exercise guidance in one of the fitness equipment facilities.
At the same time, Taishan Sports also equipped the snow wax car with the mainland's first independent sports bicycle brand to appear on the Olympic field - "Taishan Leopard PARDUS" high-end sports bicycle, to help athletes warm up and physical services.
06
Shuhua Sports: Customized fitness solutions for the Winter Olympic Village Fitness Center
On February 5, the Chinese team led by Wu Dajing won the championship in the short track speed skating mixed team relay final, winning the first gold for the Chinese sports delegation. Short track speed skating has always been the ace sport of the Chinese delegation at the Winter Olympics, and as an ice sport, it has extremely high requirements for the athlete's lower limb special strength, explosiveness and endurance.
In this regard, The official fitness equipment supplier of the Beijing 2022 Winter Olympic and Paralympic Games, Shuhua Sports, according to the type of project, athlete characteristics, venue conditions, etc., tailored professional and scientific fitness solutions for the fitness centers of the three major Winter Olympic Villages (Winter Paralympic Villages), providing comprehensive training guarantees and services for Winter Olympic and Paralympic athletes from all over the world.
As the first Chinese fitness brand to provide professional products and services in the Winter Olympic Village Fitness Center, Shuhua Sports is equipped with nearly 1,000 pieces of fitness equipment such as treadmills, elliptical machines, exercise bikes, strength trainers, multi-function stretchers and frame trainers, fixed strength equipment and free strength equipment, and makes spatial planning layout and sports function partitioning according to local conditions.
In addition, Shuhua Sports has built a gymnasium for the Qinhuangdao Training Base of the General Administration of Sports, the Winter Training Center of Shougang Park, the Qinling Four Seasons Ski Hall and other national team training bases, providing professional physical training solutions and related equipment and services in an all-round way, helping Chinese ice and snow athletes prepare for the Beijing Winter Olympics and boosting the development of Chinese sports.
07
Impex: Equipped with exclusive ice and snow fitness equipment for snow wax cars
The snow wax car is the key equipment to support and guarantee the ice and snow project competition of the Beijing Winter Olympic National Team, and the black technology equipment equipped with this car is also worthy of attention.
From the interactive design of RVs, fresh air systems and air conditioning equipment, this snow wax car with the largest single-layer expansion area and the most complete integration functions in the world provides a professional and comfortable working environment for waxers. At the same time, the snow wax car is equipped with ski rowing comprehensive training machines from Qingdao Yingpaisi, fan cars, real-life dynamic bicycles and other fitness equipment suitable for ice and snow sports, so that athletes can still carry out physical training and maintain a good physical condition while waiting for the snowboard to be waxed.
The most prominent ski rowing integrated training machine in the configuration adopts an innovative hybrid resistance system, which effectively adapts to the different resistance needs of athletes in aerobic exercise and strength training through 20 precise magnetron resistance adjustments, which greatly enriches the diversity of training.
08
Yiti Technology built an intelligent training assistance system to help the curling team train
In the context of the era of big data, promoting the development of sports informatization has become a key part of helping to achieve the goal of building a sports power.
Further mining the impact and role of big data on sports plays a vital role in the performance of athletes on the field, coaching tactical deployment, referee enforcement, or the experience of fans on and off the field.
At present, the schedule of this Winter Olympic Games is nearing the end, and behind the smooth progress of the competition, it is also inseparable from the support of informatization. As an important event information service provider in the mainland, Beijing Yiti Sports Industry Development Co., Ltd. opened the research and development of the information platform for the Winter Olympics during the preparation for the Winter Olympics, and served the leaders of the General Administration of Sports, the leaders of the Winter Sports Management Center and the leaders of various departments to achieve comprehensive information integration, event management, monitoring and application display and other business needs.
It is reported that the service work of the Winter Olympics preparation information mainly includes the daily information support of the Winter Games Center, the information service of the team, the support of large-scale activities, the scientific training service, and the service of the data officer.
In addition, as a service provider for scientific training for the Winter Olympics, Yiti has also set up a professional scientific and technological team for the Chinese curling national team to provide a complete scientific training service program, and technologies such as "Curling Technology Auxiliary Training Analysis System" and "Curling Big Data Analysis Platform" built based on artificial intelligence algorithms have helped the Chinese curling national team achieve good results.
09
Skyler: The snow shadow of winter helps the whole people feel the winter Olympic fever
Since entering the time of the Winter Olympics, the enthusiasm of the people on the mainland to participate in the Winter Olympics has been completely ignited. In addition to the highly sought after "ice piers", the market demand for licensed goods for the 2022 Winter Olympic and Paralympic Winter Games continues to be hot.
As one of the 29 licensed commodity manufacturers of the Beijing Winter Olympics, Beijing Skyler produced a series of products such as "Winter Snow Shadow" thermos, windproof masks, and windproof gloves for the Winter Olympics. Among them, the "Winter Snow Shadow" thermos has received widespread attention from the public.
As an enterprise that has always paid attention to ice and snow sports and outdoor sports, skyler designed this product, taking the natural landform of Chongli Ski Resort as the basic pattern of the insulated kettle, with flexible shape and rich colors, presenting a wonderful and colorful ski scene, so that users feel the grandeur of the Winter Olympics as if they are immersed in the scene.
At the same time, this product has also done enough work at the scientific and technological level, using a stainless steel vacuum cup design of the inner tank, which not only has good thermal insulation, but also maximizes the lightweight characteristics of the product, without adding the slightest "extra burden" to the athletes. In winter outdoor sports, the convenience of use is guaranteed.
10
Three Trees: Practicing the concept of the Green Winter Olympics and achieving China's outstanding moments
Under the olympic concept of "green, shared, open and clean", the details of low-carbon environmental protection in this Winter Olympic Games are full. It is understood that the helmet pattern of the short track speed skating national team is designed by Sankeshu Paint Co., Ltd., and sprayed with the company's independent research and development of water-based two-component polyurethane industrial coatings, with green environmental protection, VOC (organic voability) low, strong color saturation, bright and smooth characteristics, the helmet uses special surface additive materials, which can effectively reduce wind resistance and provide "god assist" for the Chinese team's outstanding performance.
In August 2020, Sankeshu officially became the exclusive supplier of official paint for the Beijing 2022 Winter Olympic and Paralympic Winter Games, taking on the responsibility of customizing a new helmet pattern for the short track speed skating national team.
In order to highlight the concept of green environmental protection, Sankeshu Academy of Sciences will form a project team to develop a green environmental protection paint that can be used on special helmet materials - waterborne two-component polyurethane industrial coatings for the helmets of the short track speed skating team, and integrate traditional Chinese cultural elements into the helmet design. The helmet worn by Wu Dajing is called "Sun Dasheng, the God of War of China", and its design style is inspired by Sanxingdui and Chinese culture, using abstract and condensed lines and minimalist colors to express the majestic momentum of the short track speed skating team on the field.
Looking back at the successful bid for the Beijing Winter Olympics, one-third of the small Events of the Winter Olympics on the mainland have not yet been carried out, and the overall ice and snow industry and competition level are still far from the international ice and snow powers. Today, with the promise of "bringing 300 million people to participate in ice and snow sports" as promised, various segments of the ice and snow industry have achieved positive development. Among them, the ice and snow sports manufacturing industry has moved from "complete import" to "independent research and development", and "China's intelligent manufacturing" has successfully entered the stage of the Winter Olympic Games.
With the successful hosting of the Beijing 2022 Winter Olympics, in the post-Winter Olympic era, driven by a new generation of ice and snow stars, more and more will participate in ice and snow sports. Under such heat, we are happy to see more and more enterprises participate in ice and snow-related industries, jointly promote the industry to move forward, and continue to promote the development of China's ice and snow industry and even the sports industry.
Reference materials:
1. Beiqing Network "Beijing Winter Olympics Official Uniform Equipment Release Domestic Brand ANTA Technology Helps the Winter Olympics"
2. International Online "The first domestic snow wax car will appear at the Winter Olympic Games to show the world the power of Chinese design and manufacturing"
3. Taishan Sports "Winter Olympics have Taishan, together to the future| Taishan Sports witnessed China's first golden glory on the snow project"
4, Fengkou Finance "Qingdao made fitness equipment into the Winter Olympics "ice ribbon", what is the hard power of this company behind it? 》
5. The financial industry "The Winter Olympics officially kicked off, involving nearly 10 major subdivisions of industries, and these companies have officially announced that they have launched services for them"