On May 10, the BYD Hiace 07 EV was officially launched, with a total of four versions and a price range of 189,800-239,800 yuan. According to BYD, the new car is based on the new e-platform 3.0 Evo, equipped with a series of new technologies, and the comprehensive performance of the product has been comprehensively improved. The new model has rolled off the assembly line at BYD's Changzhou plant and is expected to be delivered to customers in May.
Hiace 07EV is the first model of the new Hiace IP of BYD Ocean Network, and it is also the new IP of BYD Ocean Network SUV series, and the sedan in the series will be named after the IP of Seal, and the two will form a twin star strategy, and the official said that the cumulative sales of Ocean Network have reached 2.58 million units.
In terms of appearance, the BYD Hiace 07 EV incorporates the design concept of its own concept car Ocean X, integrating marine elements into the details of the body, further strengthening the family design style of the Ocean series models. The two rib lines on the front bonnet, the huge three-section air intake under the headlight cluster, and the full-through-type taillights on the rear of the car with a thick middle system, combined with the two-tone body, give people a full sense of sportiness. In terms of body size, the length, width and height of the new car are 4830/1925/1620mm, and the wheelbase is 2930mm.
In the interior, the center console of the Hiace 07 EV adopts a continuous black trim plate, and the floating center console is 15.6 inches in size, equipped with the DiLink 100 in-vehicle system, providing four-tone voice recognition, AR-HUD head-up display and other functions. The new car adopts a flat-bottomed four-spoke sports steering wheel, which integrates common functions such as air conditioning, automatic parking, and starting.
In terms of intelligent performance, the Hiace 07 EV is equipped with the intelligent cockpit high-end version of DiLink 100 and the high-end intelligent driving assistance system DiPilot 100, which has a number of auxiliary driving functions such as lane keeping, lane zero, lever lane change, traffic sign recognition, and intelligent speed limit. In addition, when the Hiace 07 EV encounters a lateral congestion of the vehicle in front, it will intelligently select the appropriate time to change lanes according to the situation of the road dotted solid line and road congestion, and maintain a safe distance.
BYD said that the Hiace 07 EV adopts the CTB vehicle safety architecture, adopts the front double crossband and rear five-link independent suspension, and provides three power forms in terms of power, of which the 550km model is equipped with a permanent magnet synchronous motor with a maximum power of 170 kilowatts and a peak torque of 380 Nm; The 610 km model uses a permanent magnet synchronous motor with a maximum power of 230 kW and a peak torque of 380 Nm; The 550-kilometer four-wheel drive model has an induction asynchronous motor with a maximum power of 160 kW and a peak torque of 310 Nm, with a comprehensive system power of 390 kW and a comprehensive torque of 690 Nm. In addition, the four-wheel drive model will also be equipped with the Yunnan-C intelligent damping body control system and iTAC intelligent torque control system.
In fact, many consumers who are ready to buy a car have noticed that the competition in the mid-size pure electric SUV market in which the Hiace 07 EV is currently located is very tight. In this segment, Changan Deep Blue S7, BYD Song L, Leap C11 and Xpeng G6, and even Tesla Model Y, which is not in the same price range, sold as many as 47,917 units in April, and has been in the leading position of this type of car.
The Song L, also owned by BYD, has a price range of 189,800-249,800 yuan, with the same starting price as the Hiace 07 EV, but 10,000 yuan higher on the highest-spec version. And these two products also use BYD's e-platform 3.0, and even the wheelbase is the same 2930mm. This gives consumers a lot of choice.
First of all, the body size of the two cars is different in length, width and height, the body height of the Song L is 1560mm, while the height of the Hiace 07 EV is 60mm higher and 1620mm, which makes the Hiace 07 EV closer to the posture of a conventional SUV than the Song L. In terms of design language and interior configuration, both models continue the characteristics of their own series, with obvious differences.
There are also certain differences in power between the Song L and the Hiace 07 EV, which are both sold at 189,800, the Hiace 07 EV is equipped with a rear single motor with a maximum horsepower of 231 horsepower, and the Song L is equipped with a rear single motor with a maximum horsepower of 204 horsepower, both of which are matched with blade batteries with a capacity of 71.8 degrees, and the cruising range of both is 550km under CLTC conditions, and they have different performances in different configurations.
In the comparison of intelligent driving, Hiace 07 EV has 6 more cameras in hardware than Song L, reaching 11, and supports high-speed NOA, but Song L does not support high-speed NOA, and Song L is slightly inferior in terms of intelligence. However, at the Beijing Auto Show, BYD also unveiled Song L's smart driving model, which was officially announced to be launched in June, and the price is expected to be about 250,000 yuan, which will make up for the lack of this part.
According to the data previously released by BYD, after the Song L was launched on December 15, 2023, the sales volume in the first month has reached 10,000 units, and BYD has also said that BYD's sales target for 2024 is 3.6 million units, and BYD's cumulative sales in the first quarter are 939,500 units, a year-on-year increase of 23.24%, and the sales volume of Song L in March also reached 5,204 units. The Hiace 07 EV makes up for the shortcomings of Song L's intelligence, and there are obvious differences between the exterior and interior and Song L, which can meet the needs of some consumers, and the follow-up Qin L and the intelligent driving version of Song L will be released for a period of time, so it is predicted that after the first sale of Hiace, the monthly sales will be about 5,000 units, and maintain a relatively stable situation, helping BYD to complete the annual sales target.