A merchant in Yiwu displays ski helmets. Photo by Wu Fengyu
Yiwu, February 22 (Dong Yixin, Gong Shuhong, Wu Fengyu) "Before the Spring Festival, we (sold) 3,000 ski helmets, which were purchased by customers in Russia, which are rich in ice and snow resources. On the 22nd, Chen Jing, a merchant engaged in the sales of ice and snow-related products in Yiwu, Zhejiang Province, said that this year, his family's "ice and snow orders" increased significantly, and the sales of the online platform increased by about 300% year-on-year.
Yiwu has the reputation of "the world's supermarket", and The "smell of business opportunities" of Yiwu merchants is also more acute. A few years ago, many local operators laid out on the "Ice and Snow Economy" track, and ice and snow products such as ice hockey sticks, ice knife shoes, sleds, snow helmets, ski single (double) boards, and ski poles have long been introduced into the market.
A shop in Yiwu displays all kinds of ski poles. Photo by Wu Fengyu
After the conclusion of the 2022 Beijing Winter Olympics, the popularity of ice and snow-related goods has not decreased, and Yiwu has ushered in a new round of sporting goods procurement boom: the sales of many ice and snow products that integrate Chinese Peking Opera and Facebook culture have increased. In addition, because snow sports have special requirements for the venue, roller skates for multiple scenes are significantly better sold.
Ice knife shoes displayed in a shop in Yiwu. Photo by Wu Fengyu
"Made of carbon fiber, this pole folds and retracts in a hiking bag, and can be adjusted to the height of the user, and the use scenario is skiing and mountaineering." When introducing a multi-purpose cane to a buyer, He Bin, a merchant in the Yiwu market, said that ski canes are a small category in the cane series and do not have many daily shipments. To this end, Yiwu merchants have innovated and integrated hiking poles and ski poles according to their needs, and designed multi-functional cane products to meet the needs of different consumers.
A shop in Yiwu displays all kinds of roller skates. Photo by Wu Fengyu
"In the past, we mainly focused on small batch orders in Europe, North America, Japan, South Korea and other countries and regions. This year, orders in China have increased. He Bin said that in the future, he will develop more new products around ice and snow sports to meet the different needs of buyers from all over the world.
According to the data of Yiwu's "Chinagoods" platform, in recent times, the keyword search volume of ice and snow supplies on the platform has exceeded 100,000 people, and ice and snow products have ushered in high exposure. (End)