Natasha (first from left) live. Courtesy of respondents
Yiwu, February 25 (Dong Yixin, Wu Fengyu) "We mainly sell some household goods, and there are customers from different countries and regions in the live broadcast room. On the 25th, in Yiwu, Zhejiang, Natasha, a cross-border e-commerce anchor from Serbia, said that Yiwu is rich in goods and has a large space to choose from, which is very popular with consumers.
In recent years, affected by the global epidemic situation, consumers who choose online shopping have increased, benefiting Yiwu e-commerce companies and increasing transaction volume.
According to the data, in 2021, Yiwu achieved e-commerce transactions of 312.487 billion yuan (RMB, the same below), an increase of 12.86% year-on-year, and completed cross-border e-commerce transactions of 87.088 billion yuan, an increase of 15.5% year-on-year.
"Because China and the UK have a time difference of about 8 hours, our live broadcast usually starts in the afternoon or evening." Feng Sili (pseudonym), an English anchor who works on live streaming in Yiwu, said that British consumers place orders in the live broadcast room and will receive goods in about two weeks.
English anchor Feng Sili (pseudonym) shows the product in front of the camera. Courtesy of respondents
He Dan, the head of a company that carries out live streaming with goods business in Yiwu, said that at present, they have opened short video accounts on overseas platforms to attract users and sell goods, and in the future, the company may realize the "Yiwu live broadcast orders, overseas warehouse synchronous delivery" model.
In 2021, Yiwu linked 120 overseas warehouses, with service exports exceeding 6 billion yuan. At present, the local government will also lay out overseas warehouses in the world, and Yiwu's cross-border e-commerce enterprises can join this supply chain system to further shorten the "distance" between Yiwu goods and global consumers.
Natasha has been engaged in live streaming for nearly a year, she said: "My friends and I are trying to learn Chinese, so that we can learn more about the product information and further enrich the goods in the live broadcast room." ”
Yiwu has the world's largest wholesale market for small commodities, with more than 2.1 million kinds of goods exported to 210 countries and regions around the world, known as the "world supermarket". (End)