Most of the share of the domestic luxury car market is in the hands of BBA, and it can be said that it is really difficult to grab market share from three car companies. There are several second-tier luxury brand cars that drive sales and enhance competitiveness by reducing prices, such as the new Cadillac XT4, which has just been listed for two months, which has always been good, and it is very convenient to pick up the car, which is loved by many consumers. This redesign brings new highlights to consumers, using a 2.0T+48V light mix system, which is not only smoother at start-up, but also has better fuel economy. We also did a survey on the car purchase discount, let's see if it is worth it?
In-store sales accounted for 14%, and there was no need to wait to pick up the car
According to the survey, the cumulative sales of cadillac XT4 in 2021 exceeded 47,000 units, and the average monthly sales volume was stable at about 4,000 vehicles, which is not a high sales performance, but it is much stronger than other second-tier luxury compact SUVs. Recently, we visited a 4S store in Beijing and learned that Cadillac sold a total of 73 cars last month, of which cadillac XT4 sold 10 units, accounting for about 14% of the total sales, accounting for a relatively high proportion. Judging from the new cars delivered, the best sold is the 2022 28T two-wheel drive fashion model priced at 261,700 yuan, and black is a hot color. It is a full range of low-end models, standard with 2.0T + 9AT power combination, configuration compared to the high-end models less active and passive safety configuration, reversing image, navigation system and leather seats and other practical configurations, other configurations are still very complete, terminal discount after 230,000 can land, I believe this is also the reason for its popularity. At present, there are a small number of existing cars in the store, and you don't have to worry about picking up the car when you buy it.
Who are the people who bought the Cadillac XT4, and which cars will be considered?
Cadillac XT4 positioning compact SUV, generally buy this car people are not old, buy a car more emphasis on brand and appearance, has its own unique aesthetic. Mainly look at its larger offers, spacious space, relatively complete configuration. We've briefly summarized that people who buy cadillac XT4s will also consider models such as Lincoln Adventurer and Buick Encore.
When it comes to American luxury cars, it is natural to avoid the two major car brands of Cadillac and Lincoln, and many people often compare these two brands. Cadillac XT4 and Adventurer are positioned as compact SUVs, Adventurers are mainly aimed at middle-aged consumer groups, practicality and ride comfort is better, while Cadillac XT4 is mainly aimed at young consumer groups, the appearance of dynamic design, vehicle tuning is more sporty, the price also has a certain advantage over adventurers. However, there are also cases where the adventurer abandons the Cadillac XT4, and this part of the people prefer the adventurer's mature appearance.
There are also some consumers will consider the Buick Encore model, it is positioned as a medium-sized SUV, has certain advantages in terms of space, there are currently 30,000-40,000 yuan of cash discounts, the vehicle cost performance is good. However, compared with the appearance, many young people are more inclined to choose the more dynamic Cadillac XT4, which currently has a good car purchase discount, and the new listing can also send a big gift package, so there are also direct car bookings.
The highest drop is 55,000 yuan, and more than 230,000 can land
We learned from a 4S store in Beijing that taking the low-end 2022 28T two-wheel drive fashion model as an example, it currently has a full car purchase discount of 52,000 yuan, a car purchase discount of 55,000 yuan in installments, and a replacement subsidy of 5,000 after-sales points, a total of two ways to buy a car:
1, full payment direct purchase, the guidance price of 261700 yuan on the basis of the preferential 52000 yuan, plus the purchase tax of 17667 yuan + insurance premium 7000 yuan + license car inspection fee of 1000 yuan, landing about 235367 yuan.
2, buy in installments, preferential 55,000 yuan, no handling fee and loan interest. The loan of 100,000 yuan is repaid in 24 installments, with a down payment of 106,700 yuan and a monthly repayment of 4,167 yuan.
Used car residual value
We found the Cadillac XT4 2020 28T two-wheel drive technology type from the current mainstream used car platform, which landed at a price of about 240,000 yuan that year, traveled 38,000 kilometers in less than two years, and is now quoted at 194,600 yuan.
Vehicle maintenance part, Cadillac XT4 maintenance cycle of 7500 km or 6 months, the price of small maintenance is 887 yuan, three years of driving 60000km maintenance costs about 8154 yuan, an average of about 2718 yuan per year.
brief summary:
Cadillac XT4 is its brand's entry-level compact SUV, which sells well in the market, and the biggest highlight compared to competitors is the cost performance. It has a richer configuration than BBA models and more benefits than second-tier luxury brand models of the same level. More than 200,000 budget to buy luxury SUVs, Cadillac XT4 is a good choice, it is currently terminal discount of 55,000 yuan, there are two years of interest-free policy in installments, more than 230,000 can land low allocation, saving consumers a lot of money, but also for many young people to buy luxury cars to provide an opportunity. If you pay more attention to price, then the entry-level model is a good choice, its basic configuration is rich enough, and it is also equipped with a 2.0T+9AT powertrain. (Image from the Internet)