In the past few decades, luxury brands have always been the dream of most domestic consumers, but due to the high price of luxury brands in the past, many consumers have begun to be discouraged. However, with the sinking of luxury brand models, in the past decade, luxury brands have repeatedly lowered the threshold in China, and more and more consumers have begun to feel the atmosphere of luxury brands.
Especially in the past few years, more luxury brands have chosen "self-reducing prices", have launched entry-level models, and further expanded the potential consumer market, such as Mercedes-Benz A-class, BMW 1 Series and Audi Q2L, etc., these models are not only lowly priced, but also have good preferential policies at the market terminal, and the transaction price is often only more than 100,000, which has been maintained at a horizontal level with ordinary joint venture brands.
The picture shows the Audi Q2L
In the field of second-tier luxury brands, this phenomenon is more obvious, and now in the mainstream second-tier luxury brands in China, Cadillac and Volvo are almost expected, and the sales data is gradually picking up, which is inseparable from its series of sales policies and product layouts.
Pictured is cadillac XT4
All along, Cadillac and Volvo have a good preferential range in the market terminal, and they have achieved good market performance by virtue of their price advantages, especially Cadillac. However, with the launch of Q2L, the "inner volume" of luxury brands is gradually hot, and Cadillac, which is not rich in product matrix, must also launch a lower price, smaller size entry-level SUV to seize market share, so cadillac XT3 came.
Recently, foreign media captured a new Cadillac SUV model that is being tested on the road, from the perspective of size, it is very likely that it will be Cadillac XT3, because it is covered with double camouflage, wrapped tightly, even the front, door and rear of the car have black cloth coverage, so at present a lot of information is limited to media speculation, and it is impossible to interpret the product power of the model.
How will the Cadillac XT3 face the domestic automotive market?
Although the current official has not announced the positioning of cadillac XT3, but from its size and naming method, the positioning of XT3 must be lower than XT4, that is to say, the future XT3 is likely to be positioned in a small SUV as the Audi Q2L, so as a second-tier luxury brand entry model, how will cadillac XT3 face the domestic automotive market today?
Remember that a few years ago, some media once did a statistic that in the consumer population of luxury brand entry-level models, young consumers accounted for nearly 80%, that is to say, for these luxury brand entry-level models, young people get "the world", which has become a market law. And Cadillac has always relied on young people to "quickly get out of the circle", whether it is Cadillac CT5, CT4 or XT4, the owner of the car is nine times out of ten young people, and this law also applies to cadillac XT3.
The picture shows CT5
That is to say, after the listing, once the pricing is reasonable, then the Cadillac XT3 can quickly occupy a part of the market share with a good price-performance ratio and cadillac's proud handling, so as to complete its own curve overtaking in this field.
From the perspective of product strength, cadillac XT3 may provide 2.0T+48V mild hybrid +9AT and 1.5T+9AT respectively in the later stage, which will have more advantages than competitors such as Audi Q2L in terms of performance. And in order to reduce costs, perhaps the Cadillac XT3 will also use the Audi Q2L like the full range of two-wheel drive drive form,
How reasonable is the Cadillac XT3 pricing?
In fact, cadillac models have not been able to look at the guide price to buy a car, because the traditional art of cadillac is a price reduction, taking cadillac XT4 as an example, the official guide price is 26.17-35.47 million, and its main sales model is still low-ended, that is to say, more than 80% of consumers buy a guide price of 261,700 this model. Secondly, at this stage, XT4 still has a good preferential margin, taking the Chengdu market as an example, the current comprehensive discount of XT4 is more than 50,000, that is to say, only about 210,000 yuan is needed to buy XT4.
Since the Cadillac XT3 is positioned lower than the XT4 and the size is smaller than the XT4, it means that the pricing of the XT3 will be lower than that of the XT4. At present, there are many opinions on the various price information networks about XT3, but from a rational point of view, I think the pricing of Cadillac XT3 is quite important, in simple terms, neither can consumers think that there is no cost performance, but also have to leave room for subsequent price reductions, so Cadillac XT3 will only be set at a price of about 200,000-250,000 in the future, in order to have market competitiveness.
Taking the starting price of 200,000 as an example, if the discount margin of about 50,000 can be given in the later stage, then the future terminal transaction price of Cadillac XT3 may coincide with the compact SUV of joint venture brands such as CR-V, Qijun and RAV4, to a certain extent, Cadillac XT3 is likely to become a new choice for young consumers at this price in the future.
epilogue:
With the acceleration of the "inner volume" of the luxury brand market, brands are looking for ways to increase brand sales, and cadillac is the same. The arrival of XT3 undoubtedly makes its own product matrix more abundant, and it also has the confidence to compete with first-line luxury brands.
Although some people say that the XT3 can only be an entry-level luxury SUV no matter how powerful, buying it is equivalent to buying a phoenix tail. But you have to admit that with the blessing of luxury brands, the premium is incomparable to ordinary joint ventures.
The sinking price of luxury brands is undoubtedly good news for consumers, but will the models that are too sinking will pull down the brand grade? After all, no one will always sit on the throne of luxury brands, and other brands will also have a rise after attacking high-end.