laitimes

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

Introduction: Ice sports in full swing, how can you get less cars? From the arena to the streets with ice and snow, from the stage to the platform.

How did the top auto brands come about?

For more than half a century, Ferrari has given us answers with 15 Formula One World Championship (Formula 1) Constructors' Championship trophies and 15 Drivers' Championships, but some of them are too long ago, and even the television footage recording that great era has been mottled.

70 years ago, Porsche gave us the answer with 19 Le Mans 24 Hours of Endurance trophies, but many people did not experience the countless achievements and joys and sorrows, and wanted to relive that pride, only to rely on words and old photos to release, only because the era has changed.

This is perhaps the greatest value of Lynk & Co, which requires a convention-challenger to label it so that people can pour out their emotions through figurative expression. Lynk & Co is one of the car brands that can most arouse the desire and release the passion of motor sports enthusiasts in this era of automobiles.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

As a high-end brand born in China, the world's largest automobile market, Lynk & Co has gathered too many excellent genes of the world's automobile industry, and after reorganization, it has become a unique king of the new era. More importantly, the rapid development of broadcast technology has given observers the possibility of comprehensively documenting the rise of a High-end Chinese brand that has only been born for more than 5 years.

For those of us who are fascinated by the sidelines, it is undoubtedly a blessing and happiness to be able to become witnesses and companions of the legend of "three years and five crowns". Because of Lynk & Co, overseas markets have a deeper impression and new understanding of Chinese automobiles.

However, as we are gradually accustomed to the blue whirlwind galloping on the field and pressing the crowd, why don't we want to see ta's figure appear in the ice and snow world?

One

Just like the Beijing Winter Olympics in full swing, the Chinese Legion cannot be absent! In China, those who can have the capital to show their driving performance on the ice and snow and show their true strength are basically luxury brands based on Europe, America and Japan before 2021. This is very similar to the venues and medal tables of the previous Winter Olympics, where the Chinese team went from playing soy sauce to winning gold and then frequently winning.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

The author vaguely remembers that a few years ago, on the ice and snow track of Mercedes-Benz AMG's 1:1 copy of the Shanghai International Circuit circuit, a Chinese brand simply borrowed it to do ice and snow test drives. At that time, the author lamented, when will Chinese cars be able to hold their own ice and snow driving control camps?

With the overall improvement of China's automobile quality, more and more car brands come to the north to enjoy the scenery, but it is limited to "test driving", and for ice and snow driving control, they usually retreat.

The reason is very simple, ice and snow driving control has higher requirements for the reliability and handling of automobile products, and also requires a large number of instructors who understand ice and snow driving control, and it is difficult for ordinary consumers to accept the high cost of luxury brands such as Porsche and AMG.

Fortunately, the Chinese brand ice and snow driving control did not make people wait too long. The "Winter Olympics" of this car was caught up by a young Chinese brand.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

In January 2022, the ice-breaking journey of The Ice and Snow Sports of Chinese automobile brands finally began, which is also the first ice and snow driving control camp of Chinese automobile brands in the true sense. Its significance lies in breaking the monopoly of foreign car brands on China's automobile and ice sports for a long time, so that more Chinese car enthusiasts and consumers can enjoy the pleasure of ice and snow driving control more closely, and improve the safe driving technology of ice and snow roads.

For many Chinese, including this author, it is more important to realize a dream of drifting on ice that can only be seen on TV and video.

Two

On the endless ice surface of Karen Lake in Changchun, China, car owners, cross-border masters, LPCC members and industry veteran media, hundreds of people yearning for automobile ice and snow sports, gathered in the ice and snow driving control base in the north to participate in the large-scale ice and snow driving training activity hosted by the Lynk & Co Performance Car Club - 2022 Lynk & Co Ice and Snow Driving Camp, feeling the main performance cars of Lynk & Co indulging in joy on the ice and snow, enjoying the passion and pleasure of drifting.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

From two-box hatchback sports cars, to high-performance cars, to performance coupe SUVs, it seems that they have gone in the direction of performance legions such as BMW M, Audi RS, and Mercedes-Benz AMG. Lynk & Co 02Hatchback, 03+, 03+cyan, 05+... Who would have thought that in just two years, Lynk & Co could easily form a matrix of sports performance products.

As the chief instructor, professional racing driver and Leo team owner of this training, Li Lin, who has served foreign brands, is also quite emotional, and finally can have a Chinese brand on the ice and snow, although it is the first time, but the future has unlimited possibilities. Sitting on the Golden Lynk & Co 03+ he is driving, he will teach by example, from prejudgment, to change of center of gravity, to direction and throttle control...

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

In order to enable students to quickly master the ice and snow driving skills, Lynk & Co is very generous to the ice and snow driving control camp special professional pull drivers as on-site training instructors, through theoretical explanations and personal guidance, the students are trained in the basic knowledge of ice and snow driving, so that everyone can enjoy the unlimited driving control fun brought by ice and snow while mastering the driving skills of ice and snow road conditions. It is completely different from the previous step-by-step ice and snow test drive, and while improving the ice and snow driving technology, you can feel the ultimate product performance.

Three

The 02HB is like "Peter Pan", light and fast, but unfortunately there are only two-wheel drive models at present. Unexpectedly, though, while two-wheel drive cars may usually push their heads, the 02HB still seems to be handy for drivers to run; if it is four-wheel drive in the future, it may detonate a market segment again.

The ultimate driving control of the 03+ and 03+ cyan versions is like C Ronaldo on the court, omnipotent. As the first contributor of Lynk & Co's "Three Years and Five Crowns", 03+ has stood out from foreign talents several times on the field; in the fixed circle and 8-character circle of ice and snow training, after two days of training, drivers rely on flexible control of direction and center of gravity, and can experience the thrill brought by "ice waltz".

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

Compared with the first two, 05+ is more like a beast haunting, although it is large and has a higher center of gravity, but it also has a taste in the oval practice. In addition to the teaching purpose of allowing participants to experience different driving experiences and contrasting experiences, the organizers also specially equipped 01 and 05 models to compare with performance products, but the result is that almost every model of Lynk & Co seems to have a sports gene.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

Looking back on 2021, Lynk & Co team won the 2021 WTCR Touring Car World Cup Annual Constructors Championship with a total of 392 points, completing the first triple crown in the history of participation, proving to the world the comprehensive strength of Lynk & Co and creating the history of Chinese car brands in the world.

This time, the Lynk & Co Ice and Snow Driving Control Camp also reproduced the world-class classic track of the 2021 WTCR Motorhome World Cup on the ice surface of Lake Karen, and arranged the "Ice and Snow Time Trial" link, so that students can experience different passions and speeds more intuitively on the 9.4km long "Linggan" ice and snow track after practicing ice and snow driving skills.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

Chen Siying, deputy general manager of Lynk & Co Automobile Sales Company, said that in fact, Lynk & Co has long wanted to come to the north to carry out automotive ice and snow projects to show the performance of its cars in extremely cold weather and ice and snow roads; more importantly, this will be able to broaden the sports map of Lynk & Co.

Four

From the track to the street, and even ice and snow, it is undoubtedly an important scene for car brand fans and show strength. The establishment of the Lynk & Co Auto Sports Experience Center, the creation of primary racing driving skills training such as "Speed Driving Track Special Training" and "National Track Day" through LPCC, and the establishment of China's own automobile ice and snow sports are also a transformation of Lynk & Co from the arena stage to the Chinese auto sports culture experience platform.

In recent years, through the continuous construction and improvement of the Lynk & Co motor sports system, Lynk & Co Motorsport has established The first complete auto sports culture ecology in China from professional drivers to professional players to enthusiasts.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

In the face of professional drivers, the Lynk & Co Auto Challenge, as the most professional unified specification event of Chinese automobile brands, has not only become an important part of connecting the TCR series and the Lynk & Co Auto Rider Development Program, but also provided a new event platform for many domestic drivers. The "Pinnacle Rider Program" for auto sports enthusiasts provides participants with a complete advanced mechanism from "owner" to "driver" with the characteristics of both professionalism and fun.

According to the staff of Lynk & Co, the holding of the ice and snow driving control camp has received a warm response from many Lynk & Co owners. High-quality products, more affordable expenses, and rich leisure and entertainment projects make the limited number of places extremely tight.

It should be noted that as the first ice and snow driving control camp, although Lynk & Co has brought almost all the main models to the ice, some models are relatively far-fetched and related to ice and snow sports. Then in the future driving control camp, whether it can be more concentrated on models and resources according to different scenarios, and whether the training time and project of the driving control camp can be further optimized, these problems need to be deepened by the Lynk & Co motor sports department.

Lynk & Co "on the ice", why is the boldness of Chinese brands getting bigger and bigger?

In any case, the Lynk & Co Ice and Snow Driving Camp has contributed to the development of China's automotive ice and snow sports and auto sports, to Chinese a deep understanding of auto sports and culture, to promote the development of China's automotive industry, and to shape a more confident and powerful Chinese automobile.

For China, where the car ice and snow movement has gone from being cold from high to flying into the homes of ordinary people, everything has just begun.

Read on