Do you remember last year's tank 300, extreme krypton 001, BYD DM-i stop taking orders? At that time, most of these models temporarily stopped receiving orders because of "burst orders" and short supply.
Not long ago, Euler Black Cat, White Cat, Nezha U Pro 400 Cruise Edition announced the suspension of accepting orders before and after, their reason is due to chip shortage, delivery speed can not keep up, temporarily stop receiving orders.
Euler black cat and white cat suspended receiving orders
From February 15, Great Wall Euler stopped accepting orders from Euler Black cats and white cats. These two models are the best-selling models of Euler Motors, and more than 65% of Euler's annual sales of 135,000 vehicles in 2021 will come from black and white cats, so it is quite surprising to suspend these two models. The official explanation is due to the shortage of chips, parts supply affected and other reasons, squeezed a lot of black cat, white cat orders, in order to ensure the existing car booking customer car purchase experience, Euler black cat, white cat suspended to accept orders.
But there may be other factors in this. You know, Euler has a lot of new models to be listed this year, including ballet cats, punk cats, lightning cats, cherry cats, etc., the positioning of these models is higher than that of black cats and white cats, in the case of chip shortage, of course, tightly related to new products. And from a brand point of view, it is possible to take this opportunity to upgrade the brand. Black cats and white cats are the lowest prices in Euler at present, and the profit is relatively low, and the suspension of accepting orders may also indicate that the brand will shift its focus to a more high-end market. And friends who have already booked do not have to worry, Euler black cat and white cat have not stopped production, Tianjin factory, Baoding factory are nervous production. As for the time to resume the order, it is not known for the time being.
Nezha U Pro 400 Cruise Edition stops accepting orders
The model that Nezha stopped accepting orders was priced higher than Nezha V, priced at 104,800 yuan. Why the order for this model is simply stopped may be related to the particularity of the chip. The specific order recovery time for this model is about 3-4 months. However, we can also find that Nezha also wants to develop upwards, and Nezha plans to launch more than 200,000 yuan of products. And after the subsidy decline, the price increase of Nezha is very large.
Therefore, although the suspension of orders is related to special factors such as chip shortages, factors such as the decline of domestic new energy subsidies and the rapid iteration of electric vehicle models are affecting the product layout of various brands, and it is not surprising that hot-selling models have stopped accepting orders. At the same time, under multiple pressures such as lack of cores and subsidies, the price increase of new energy vehicles is also inevitable.
(Text/Shen Chen; Trial/Lingyun Sentient Beings)