Entering 2022, DPCA has ushered in the historical moment of its 30th anniversary. As one of the earliest joint venture car companies to settle in the Chinese market, DPCA was established only half a year later than FAW-Volkswagen.
However, in recent years, French cars have gradually been marginalized, and peugeot Citroën, which was once popular, has become a niche brand. Fortunately, DPCA Group is actively carrying out a series of changes, products are innovating, and the internal structure is also facing further optimization and adjustment.
Sell the factory first and then split up
At present, the second plant of Dongfeng Honda has been taken over by Dongfeng Honda, and will be used to produce Dongfeng Honda pure electric models after the transformation. The latest information shows that DPCA further adjusts its internal structure, peugeot brand and Citroen brand will "go their own way", Dongfeng Peugeot is led by the French side, and Dongfeng Citroen is led by the Chinese side.
In this regard, DPCA responded: "At present, the two shareholders are still negotiating, and the share ratio of DPCA will not be adjusted, but the internal division of labor may change." ”
The words "sell your property and go your own way" sounds like a bankrupt and a broken-up gang, but for the Shenlong Group, it is a bold attempt to resurrect the Jedi. Previously, there were differences between the Chinese side and the French side within the DPCA Group, one side hoping to continue to consolidate the low-end market, while the other side intended to develop into the high-end market, and the two sides were in dispute. Therefore, separate management may be more conducive to the two brands to develop different development strategies.
Peugeot's new concept
With the alliance between PSA Group, the parent company of Peugeot Citroën, and FCA Group of Fiat Chrysler, the newly formed Stellantis Group intends to change the fate of French cars in the Chinese market.
Although Dongfeng Peugeot's new 508L canceled the overseas version of the frameless door and hatchback tailgate, turning countless expectations into disappointment, at least Peugeot now knows what chinese consumers want today.
Combined with the concept of "new French, new Peugeot", unswervingly implement the transformation to "customer-centric" and carry out the strategic change of "user co-creation", we have heard the voice of the masses. It can be seen that Peugeot is no longer obstinate and is trying to understand the Chinese market in the process of groping.
So whether you're a crock pot powder that fell in love with the 508SW at first sight or a prospective owner who's dissatisfied with the current model, you can put your opinion into it.
New product of Citroën
In the early years, Shenlong Fukang let Citroën enter thousands of households in China, becoming one of the "old three things" in the Chinese market, and the Elysée of the driving school also became the first car that many people contacted.
Therefore, Jianghujun believes that the Citroën brand still has a certain mass base in China. However, the always slow and half-beat replacement rhythm and the product positioning that ignores the needs of users have become one of the culprits that lead to the decline in sales. After breaking through 700,000 sales in 2017, Peugeot Citroen experienced a three-year darkest moment.
Citroen: "Or shall we try a new car?" ”
So the new generation of crossover crossover "Versailles C5X" was in danger. In fact, before the Versailles C5X, the "crossover" in the Chinese market is very mixed, such as Honda Costa, Subaru's Proud Tiger examples are in front of them, so many people are not optimistic about the Versailles C5X.
According to the data released by Dongfeng Citroen at the beginning of the year, the Versailles C5X has been listed from September 2021 to the end of December 2021, with a cumulative delivery volume of 12,114 units. This sales figure is not worth mentioning for Dongfeng Nissan and Dongfeng Honda, but for Dongfeng Citroen, which has just experienced the darkest moment, the Versailles C5X has rekindled the hope of French cars in the Chinese market.
Collecting punches is not to concede defeat but to better punch, including dongfeng Yulon bankruptcy liquidation, Dongfeng Renault disbanded in situ, the launch of Dongfeng Yueda Kia, Dongfeng Group intends to get rid of heavy burdens and constantly divest sluggish business.
The difference is that Dongfeng is still a shareholder of the Stellantis Group and intends to continue to cooperate through a series of changes. Therefore, Peugeot Citroen will not withdraw from the Chinese market at present, and French fans can rest assured for the time being.
A series of changes, can you regain your confidence in French cars? What are the advantages or grooves of the French car in your impression? Feel free to leave your story in the comments section!