With the increase in the penetration rate of new energy vehicles, the competition of domestic new energy vehicle companies is also becoming increasingly fierce, but there is a large homogenization tendency in the current new energy vehicle market, whether in terms of performance configuration or primary intelligent driving experience, the products of various car companies are similar. In a recent interview with the media, Zhou Jiang, vice president of Nezha Automobile, expressed his views on the future development of current new energy vehicles.
Nezha S
When asked when the rapid development period of new energy vehicles will arrive, Zhou Jiang said that the expected outbreak time of new energy vehicles in the next 3 to 5 years, with the improvement of people's mentality of new energy vehicles and the improvement of the use environment such as charging subsidies, the development of new energy vehicles in the future will enter the fast lane, and new energy vehicles and fuel vehicles will reach a new proportion value in 2025, and will be divided into fuel vehicles in the near future
Zhou Jiang, vice president of Nezha Automobile
When talking about the price of new energy vehicles in the future, Zhou Jiang believes that the price range of 200,000-400,000 yuan will become the main pricing range for medium and high-end new energy vehicles, but at present, Nezha mainly does cars below 200,000, and the future will be for different market segments, or will do products with more affordable prices and maximum performance to meet the needs. At the same time, it said that starting in 2023, Nezha will launch at least one new car every year, involving different market segments and models, thus forming its own product matrix.
When talking about the future development direction of new energy vehicles, Zhou Jiang said that the level of intelligence of automobiles is indeed the top priority, in his view. At present, consumers' expectations and needs for intelligence do not have too many directional things, and they need to constantly precipitate and guide the cultivation of consumer needs. The intelligence of the car is still to solve the mobile problem first, such as intelligent driving and other fields, and later need to solve the problem of the living field. In order to solve the current increasingly prominent homogenization phenomenon, the quality of service is an important starting point for establishing differentiation. Only by truly putting "user-centric" into the car use scene and the car use ecology can the differences between the brands be reflected.