#小米大力发展线下市场, can sales increase it?# The offline market must be established, this is a good brand image and comprehensive experience of the place, when the user experience is good, whether it is online or offline purchase, as Xiaomi is not a loss, and it will definitely help for sales promotion! Because offline stores are a key to enhancing consumer trust!
Let's say oppo and vivo, offline is that there are a lot of stores, there are many agents, many mobile Unicom recharge points to promote these two mobile phones more, so that many users in the choice of the main choice of two mobile phones, he ate a lot of market share of teenagers and elderly user groups! But before Xiaomi did not have stores, more sales targets are young people, at least stores, but also expanded the entire purchase user group!
And Xiaomi's current product matrix also has the ability to cover all the people, but there is no way to reach some people in terms of publicity system and sales places, after all, it is an Internet brand! So setting up a store is definitely useful, but I think this scale is still a bit small! For example, in our county town, what I saw was a million greens and a little orange. There is a street in our county that is basically full of electrical mobile phones, and mobile phones advertise a lot! But basically it is the world of oppo and vivo, followed by Huawei, and Xiaomi is such a store, after all, it is the county seat. The store is not as big as expected!
So I think this aspect needs to be improved! However, in the matter of mobile phone sales, Xiaomi can also be regarded as a comprehensive force, and continues to play the advantages of Internet sales and publicity. Then there is a millet home plan in every county in the country, and then it also begins to make comprehensive efforts in overseas markets!
In fact, Xiaomi does not lack marketing channels, today's Millet as long as you have contacted the Millet brand, pay attention to their public account, they are also through the enterprise WeChat through the local store to expand the list of friends, do a good job of private domain traffic social operation play! This is also a big help point! Then maybe Xiaomi has formed stores in many regions next, and can open a social group buying function in the Xiaomi mall or Xiaomi Youpin, just like selling more vegetables, expanding the market through ground push, and then the local store is accurately pushed.
First of all, don't say anything else, start with education services, teach everyone how to clean up mobile phone garbage, how to make mobile phones more fluent! Teach everyone how to take pictures, teach everyone how to use mobile phones to efficiently handle daily matters (pay electricity bills and water bills, etc.), if you are teaching some user groups in some counties through Xiaomi mobile phones, do you think they will buy! (Especially the organization of offline store teaching)
Of course, the premise is that Xiaomi relies on stores and takes employees as the core. Not only to do sales, but also to do a good job in service, but also to do a good job in tutoring and teaching, but also free tutoring teaching, after all, Xiaomi is not only a mobile phone, there are many products TV, rice cooker, air fryer, etc., if you can pay attention to the products that users can give them hand-in-hand teaching, through the social group buying model to teach, I think sales will be further improved, what do you think about this, welcome to pay attention to my entrepreneur Li Meng and I communicate together!