Nineteen years ago, the original Jiangsu Wujin Iron and Steel Group was backward in equipment, product backlog, people's hearts were scattered, and the glory and glory of the past had lost its luster in a melancholy and pessimistic gaze. At the moment of electric light and flint, Dong Caiping stepped into the turbulent enterprise and began to create a new life with one "incredible" after another, a legend...
From migrant workers to factory directors
In the winter of 1982, another cold night, only the lock workshop in the huge factory area of Wujin Lock Factory was lit, and under the dim light, a young man was concentrating on cutting the iron lock, from 11 o'clock in the evening until 7 o'clock in the morning. At this time, the 19-year-old had only one lifelong goal: to change from a migrant worker to a contract worker, to marry a wife in a running cow, and to share a 20-square-meter marriage room in the factory.
"Dreams are constantly changing because they are realized too quickly. When the fantasies in the eyes of others are realized one by one, I know that I have always been in my chest. "Dong Caiping's biggest regret in this life is that he has never been a soldier." Shopping malls are like battlefields, and I like the smoke-filled, ups and downs of the market. People can't do it, you can, that's when it comes to testing a person's true strength. ”
In addition to being a person who dares to challenge, Dong Caiping is also a person who is good at planning. He often said that people who have no far-reaching worries must have near-term worries, and they must first plan to do things. When he was a "soldier", his life goals were rapidly updated in continuous realization: after locking the factory, he hoped to be able to run supply and marketing, make more money to own his own house in Benniu; running supply and marketing was soon at ease, and after the sales performance was far ahead, he began to want to be a cadre, to be a supply and marketing section chief, deputy factory director, and factory director.
In 1992, Dong Caiping, who was only 28 years old, became a "general" and officially served as the director of The Wujin Lock Factory. "I want to be the largest enterprise in Changzhou", I wanted to be a marshal before I became a general, and at that time, the ranking of the lock factory in Wujin enterprises was 96th.
"Be the largest enterprise in Changzhou!" Many people think that this is a fantasy, but this gorgeous and magnificent dream, with the help of two "firewood", quietly burned in Dong Caiping's heart and intensified. The first firewood is a magazine "Chinese Enterprise Management", Dong Caiping, who stepped into a leadership management position, began to read the book "recharge" and found that many of the business management theories and business philosophies in the book coincided with his own practical practices, and his confidence was doubled. The second firewood is the dream of Tao Jianxing, the head of Chunlan Group, in the early 1990s, Tao Jianxing was invited to Changzhou to pass on the scriptures and send treasures, "My dream is 100 billion" This proud and affectionate sentence deeply touched and engraved in the heart of Dong Caiping, who listened carefully to the lecture on the spot.
In 1996, many state-owned collective enterprises in Wujin faced difficulties. In an informal exchange, the Organization Department of the Wujin District Committee wanted him to become the director of the Wujin Ferroalloy Factory, but Dong Caiping took the initiative to ask for help, hoping to transfer the more difficult and on the verge of closure of the Wujin Steel Factory. "Steel is in and out, there is hope, only to go to the steel mill, it is possible to be the largest enterprise in the city." Dong Caiping has done locks and sold locks in the lock factory, and has done steel trading in the steel market of the Cultural Palace, and he is familiar with the steel market.
Afterwards, it turned out that his decision-making was correct, with superhuman courage and correct development ideas, in 2005, he made a small steel mill with an annual output of 60,000 tons become the first enterprise in Changzhou with a production and sales of more than 10 billion yuan, and in turn acquired Wujin Lock Factory and Wujin Ferroalloy Factory.
From the brink of closure to the "Top 500 In China"
Zhongtian Iron and Steel Group was formerly known as Jiangsu Wujin Iron and Steel Group, due to various reasons, in 1997 the enterprise was on the verge of bankruptcy, at this critical moment, the superior appointed Dong Caiping as the leader of Wujin Steel, which was on the verge of bankruptcy, and explained three things: do everything possible to let workers have work, do everything possible to send out wages, not less than 600 pieces, insist on preparing for bankruptcy for two years, and leave the factory building to the joint venture next to the joint venture Volkswagen Steel to do warehousing.
Product backlog, insufficient start-up, shortage of funds, serious losses, loans, wages... At that time, Wuhan Iron and Steel was a mess. However, when Dong Caiping confronted thousands of employees with the problem of eating and supporting their families, he was secretly determined to completely bring the enterprise out of the predicament. The first thing he did when he entered the factory was to boost morale: "I didn't come to close the door, but to make the company bigger and stronger." In three years, I will rebuild WiSCO. He thought to himself that he could make a lock factory with less than 5 million yuan in production and sales grow into an enterprise with annual sales of hundreds of millions of yuan in just a few years, and he would have the confidence to make Wisco "come back to life". Not only that, he also wants to "be the largest enterprise in Changzhou and an enterprise with a scale of 100 billion yuan."
"But the top priority is to solve the problem of everyone eating, we must make production normal as soon as possible, and the urgent need to produce is to solve the problem of funds." Dong Caiping said that he first borrowed money from relatives and friends to pay salaries to stabilize the mood of employees, and then started from reforming supply and marketing, signed separate contracts for sales and procurement personnel to promote production through sales, and cleaned up joint ventures, joint ventures, and subordinate economic entities, and intensified the collection of receivables. After some reform, a year later, in the case of a large-scale loss in the national metallurgical industry, WISCO achieved no backlog of products, fast rotation of funds, and full production load, reducing the loss by 22.95 million yuan over the previous year.
Subsequently, Dong Caiping built the high-line project in 1998, which enhanced the market competitiveness of the product; in 1999, the construction of a 60,000-kilowatt thermoelectric project provided a guarantee for continuous and stable production; in 2000, the construction of a 90-ton ultra-high power electric furnace - continuous casting project can not only give full play to the advantages of the power plant, but also meet the full load production of the high line, greatly improving economic benefits, so that the enterprise has embarked on the track of rapid development. The launch of the "three major projects" in three years has achieved a turnaround from loss to profit, which also marks the realization of his goal of "rebuilding Wisco in three years".
In 2001, WISCO was restructured from a state-owned enterprise to a private enterprise, and the company was also renamed Zhongtian Iron and Steel. At that time, the price of steel continued to fall and the difficulty of operation increased, the company's restructuring achieved no layoffs, no one petitioned and made trouble, and the production and operation were orderly.
After the "three major projects" gave Wuhan Iron and Steel a new life, Dong Caiping launched a "three-round plan". In 2004, it was promoted to a state-level enterprise group; in 2005, it became the first enterprise in Changzhou with production and sales of more than 10 billion yuan, the first five-star enterprise, and entered the list of China's top 500 enterprises for the first time; in 2008, it achieved a leap of 5 million tons of steel; and in 2012, it achieved a breakthrough of 10 million tons of steel production capacity. By 2018, Zhongtian ranked 136th among the top 500 Chinese enterprises, 51st among the top 500 manufacturing enterprises, and 7th among the top 100 private enterprises in Jiangsu Province.
In the year of establishment, he was appointed to support the crumbling state-owned enterprise group with his will of steel, and refined into steel in the quenching of iron and fire; Xinggang started a business for 19 years, leading 13,000 Zhongtian people, he wrote the glorious legend of China's private steel history; adhered to the industry, led the vigorous new Zhongtian people, "universal to excellent, excellent to special, special to refined", he supported the backbone of China's manufacturing.
Source: China Steel Network "Tribute to the Legend: Dong Caiping, Writing the Legend of Traditional Enterprises like Day in the Sky"